Brand page · Jewelry · Australia
Mob Dark: 213K visits a month, 246 active Meta ads, Gravity score 586.
Mob Dark — Mob Dark is an alternative jewelry brand that makes stainless steel rings, chains, bracelets and earrings for the goth and grunge aesthetic, with pieces that are heavy, hypoallergenic and made for daily wear. In September 2026 mobdark.com drew an estimated 213K visits, up 19% on the month before. It ranks #173 of 33,382 Jewelry brands in Australia and holds a 2.5 Trustpilot rating over 178 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Jewelry brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mob Dark is an alternative jewelry brand that makes stainless steel rings, chains, bracelets and earrings for the goth and grunge aesthetic, with pieces that are heavy, hypoallergenic and made for daily wear.
01 · Traffic
How much traffic Mob Dark gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mob Dark drew an estimated 213K visits in September 2026, up 19% on the month before and up 45% over three months.
- Worldwide#49,800of 4.5M sites · Top 5%
- In United States#16,308of 1.2M sites · Top 5%
- Jewelry, worldwide#902of 132,285 brands · Top 1%
- Jewelry, United States#173of 33,382 brands · Top 1%
213K
estimated visits in September
1 mo ▲ +19.2%4 mo ▲ +44.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mob Dark.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mob Dark holds 2.5 out of 5 on Trustpilot over 178 reviews, 114 of them in the last twelve months: 28% of customers give five stars and 58% one star. That volume places Mob Dark in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Costume Jewelry Shop Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mob Dark sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mob Dark sells on Shopify, 98% of its catalogue in stock. The best seller is Barb Cuban Chain, at A$87.00, followed by Crescent Moon Earrings and Barb Wire Bracelet.
#1Barb Cuban ChainMob DarkA$87.00In stock
#2Crescent Moon EarringsMob DarkA$58.00In stock
#3Barb Wire BraceletMob DarkA$58.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mob Dark in its comparison group.
- Average rating
- 4.26 / 5
- Rated products
- 66% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$55.79
- Currency
- AUD
04 · Ads
What Mob Dark is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mob Dark runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Early Black Friday: Last NightMob Dark7 Oct 2026image
Up To 40% OffMob Dark7 Oct 2026image
Death To Basic JewelryMob Dark7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Robinson Commerce Pty Ltdverified
Text ad21 Oct 2026Robinson Commerce Pty Ltdverified
Text ad21 Oct 2026Robinson Commerce Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mob Dark.
The creators who tag @mobdark_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mobdark_ on Instagram, led by Jolie⚡Beauty (160K followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJolie⚡Beauty@joliebeauty · 🇺🇸 US | Beauty cosmetics skincare Creator | 160K | 3.0% | 1 | Tagged @mobdark_ |
06 · Competitors according to Gravity
Who Mob Dark competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mob Dark among Jewelry brands in Australia. The closest is Ask and Embla, then Punkyouth, GTHIC, LOST GEN CLUB, Vitaly, Zag Bijoux.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ask and Emblaaskandembla.net | |||||||
| Punkyouthpunkyouth.com | |||||||
| GTHICgthic.com | |||||||
| LOST GEN CLUBlostgenclub.com | |||||||
| Vitalyvitalydesign.com | |||||||
| Zag Bijouxzagbijoux.fr |
07 · Company
The company behind Mob Dark.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mob Dark is a company based in Saint Helens, Australia, on a domain registered in November 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Saint Helens
- Founded
- Data not available
- Domain registered
- 11 Nov 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mobdark.com · Shopify · USD
- Catalogue
- 22 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mob Dark
What people ask Google about Mob Dark.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mob Dark a legit company?
According to Gravity by Benchr, Mob Dark is a brand based in Saint Helens, Australia: its website has existed since November 2023, it sells on a Shopify store, it has 85,503 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Mob Dark?
Customers rate Mob Dark 2.5 out of 5 on Trustpilot over 178 reviews, 114 of them in the last twelve months: 28% give five stars, 58% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mob Dark known for?
Mob Dark is an alternative jewelry brand that makes stainless steel rings, chains, bracelets and earrings for the goth and grunge aesthetic, with pieces that are heavy, hypoallergenic and made for daily wear. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mob Dark expensive?
Mob Dark's best seller, Barb Cuban Chain, sells A$87.00 on mobdark.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check mobdark.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mob Dark discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mob Dark advertises on Facebook and Instagram and on Google, where its offers often run. Check mobdark.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mob Dark?
Mob Dark sells on its own website, mobdark.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mob Dark?
Gravity by Benchr records a company based in Saint Helens, Australia, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mob Dark growing?
Yes. Gravity by Benchr estimates about 212,800 visits to mobdark.com in September 2026, up 19% in a month and up 45% over three months. Mob Dark ranks #173 of 33,382 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mob Dark use?
Gravity by Benchr identifies mobdark.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mob Dark spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mob Dark on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, Mob Dark ranks #173 of 33,382 by estimated traffic. Its closest competitors on the same market are Ask and Embla, Punkyouth, GTHIC, LOST GEN CLUB, Vitaly. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mob Dark.