Brand page · Clothing · Australia
Modelle traffic, ads & competitors 92.2k visits a month, 26 active Meta ads, Gravity score 506.
Modelle — Modelle is an Australian modest fashion retailer offering dresses, hijabs, jackets, abayas, and other clothing items designed with modern silhouettes and high-quality fabrics for women seeking stylish yet modest apparel. In September 2026 modelle.com.au drew an estimated 92.2k visits, up 24% on the month before. It ranks #361 of 12,275 Clothing brands in Australia and holds a 4.2 Trustpilot rating over 222 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Modelle is an Australian modest fashion retailer offering dresses, hijabs, jackets, abayas, and other clothing items designed with modern silhouettes and high-quality fabrics for women seeking stylish yet modest apparel.
01 · Traffic
Modelle website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Modelle drew an estimated 92.2k visits in September 2026, up 24% on the month before and up 10% over three months.
- Worldwide#100,435of 4.5m sites · Top 5%
- In Australia#2,265of 105k sites · Top 5%
- Clothing, worldwide#9,595of 459,295 brands · Top 5%
- Clothing, Australia#361of 12,275 brands · Top 5%
92.2k
estimated visits in September
1 mo ▲ +24.4%4 mo ▲ +10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Modelle reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Modelle holds 4.2 out of 5 on Trustpilot over 222 reviews, 13 of them in the last twelve months: 71% of customers give five stars and 14% one star. That volume places Modelle in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Modelle best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Modelle sells on Shopify, 86% of its catalogue in stock. The best seller is Cotton Tassleless Shawl - Shades of Black, at A$10.00, followed by Non Slip Cap - Shades of Black and Modelle Twisted Scarves - Shades of Black.
#1Cotton Tassleless Shawl - Shades of BlackModelleA$10.00In stock
#2Non Slip Cap - Shades of BlackModelleA$8.00In stock
#3Modelle Twisted Scarves - Shades of BlackModelleA$5.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Modelle in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 19% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$55.79
- Currency
- AUD
04 · Ads
Modelle ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Modelle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2025 (image, text, video).
New Elegant SkirtsModelle5 Oct 2026image
Latest coats for the new seasonModelle5 Oct 2026image
Fresh Styles Just InModelle5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MODELLE INTERNATIONAL PTY LTDverified
Text ad20 Oct 2026MODELLE INTERNATIONAL PTY LTDverified
Text ad20 Oct 2026MODELLE INTERNATIONAL PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Modelle influencers
The creators who tag @modelleofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @modelleofficial on Instagram, led by ~~~ C L O ~~~ (21.1k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ~~~~ C L O ~~~@__ytolc__ · 🇮🇹 IT | Photography visual arts Creator | 21.1k | 0.7% | 5 | Tagged @modelleofficial |
06 · Competitors according to Gravity
Modelle competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Modelle among Clothing brands in Australia. The closest is Runway Scout, then Keshet Design, FEMME Connection, YS Boutique, OWNLEY ONLINE, Outback Linen Co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Runway Scoutrunwayscout.com | |||||||
| Keshet Designkeshet.com.au | |||||||
| FEMME Connectionfemmeconnection.com.au | |||||||
| YS Boutiqueysboutique.com.au | |||||||
| OWNLEY ONLINEownley.online | |||||||
| Outback Linen Cooutbacklinen.co |
07 · Company
Who is behind Modelle?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Modelle is a company based in Chesterhill, Australia. It employs about 8 people.
- Entity country
- 🇦🇺 Australia · Chesterhill
- Employees
- 8 on LinkedIn
- Own store
- modelle.com.au · Shopify · AUD
- Catalogue
- 394 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Modelle
What people ask Google about Modelle.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Modelle legit?
According to Gravity by Benchr, Modelle is a brand based in Chesterhill, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 209,070 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Modelle reviews: is it worth it?
Customers rate Modelle 4.2 out of 5 on Trustpilot over 222 reviews, 13 of them in the last twelve months: 71% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Modelle sell?
Modelle is an Australian modest fashion retailer offering dresses, hijabs, jackets, abayas, and other clothing items designed with modern silhouettes and high-quality fabrics for women seeking stylish yet modest apparel. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Modelle cost?
Modelle's best seller, Cotton Tassleless Shawl - Shades of Black, sells A$10.00 on modelle.com.au. 86% of the catalogue is in stock. Gravity does not track prices daily: check modelle.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Modelle promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Modelle advertises on Facebook and Instagram and on Google, where its offers often run. Check modelle.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Modelle?
Modelle sells on its own website, modelle.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Modelle?
Gravity by Benchr records a company based in Chesterhill, Australia, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Modelle doing well?
Yes. Gravity by Benchr estimates about 92,200 visits to modelle.com.au in September 2026, up 24% in a month and up 10% over three months. Modelle ranks #361 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Modelle use?
Gravity by Benchr identifies modelle.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Modelle spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Modelle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Modelle ranks #361 of 12,275 by estimated traffic. Its closest competitors on the same market are Runway Scout, Keshet Design, FEMME Connection, YS Boutique and OWNLEY ONLINE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Modelle.