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  5. Modern Home Singapore

Brand page · Kitchen & Dining · Singapore

Modern Home Singapore Top 5% worldwide Top 5% in Singapore Top 1% in Kitchen & Dining Top 5% in Kitchen & Dining in Singapore
modernhome.sg·🇸🇬 Singapore, Singapore· Shopify·Since 2017

Modern Home Singapore traffic, ads & competitors 153k visits a month, 35 active Meta ads, Gravity score 625.

Modern Home Singapore — Modern Home Singapore is an online department store that sells home and lifestyle essentials including cleaning supplies, kitchen appliances, furniture, and outdoor products. In September 2026 modernhome.sg drew an estimated 153k visits, up 88% on the month before. It ranks #5 of 480 Kitchen & Dining brands in Singapore.

modernhome.sg@modernhomesingapore 47.9kFacebookLinkedIn 22Trustpilot 3.4Meta Ad Library 35

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
153k
+88% vs. August 2026
Instagram followers
47.9k
277 posts · @modernhomesingapore
Trustpilot
3.4
1 review · 1 in 12 months
Meta ads
35
active · on Google since 2023
Products
38%
in stock · 234 collections
Rank in Singapore
#5
of 480 in Kitchen & Dining
LinkedIn
22
followers · 4 employees
Earned media value
€16.3
per month, Instagram

Gravity score

625/ 1000 · 6 of 10 indicators rated
Brand Power619
Momentum543
Performance714

Percentiles within 6 peers: Kitchen & Dining brands in Singapore with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Modern Home Singapore is an online department store that sells home and lifestyle essentials including cleaning supplies, kitchen appliances, furniture, and outdoor products.

01 · Traffic

Modern Home Singapore website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Modern Home Singapore drew an estimated 153k visits in September 2026, up 88% on the month before and up 156% over three months.

  • Worldwide#65,666of 4.5m sites · Top 5%
  • In Singapore#139of 9.6k sites · Top 5%
  • Kitchen & Dining, worldwide#1,450of 145,612 brands · Top 1%
  • Kitchen & Dining, Singapore#5of 480 brands · Top 5%
Monthly visitssource Sept 2026

153k

estimated visits in September

1 mo ▲ +88.2%4 mo ▲ +156.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Modern Home Singapore reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Modern Home Singapore holds 3.4 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.

Trustpilotread 20 Oct 2026
3.4TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★100%
2 ★0%
1 ★0%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Modern Home Singapore best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Modern Home Singapore sells on Shopify, 38% of its catalogue in stock. The best seller is LEIFHEIT Replacement Head Micro Duo, at SGD 28.50, followed by VILEDA Easy Wring Mop Set and Hurom H410 Easy Series Slow Juicer.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Kitchen Tools & Utensils20%
Kitchen Appliances11%
Tableware10%
Cookware & Bakeware9%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining64%
Household Supplies17%
Household Appliances6%
Bathroom Accessories3%
Decor2%

The dominant category places Modern Home Singapore in its comparison group.

Prices and ratingsstore data
Average rating
4.31 / 5
Rated products
0% of the catalogue
In stock
38%
Upper price quartile
US$80.14
Currency
SGD

05 · Influencers

Modern Home Singapore influencers

The creators who tag @modernhomesingapore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @modernhomesingapore · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Modern Home Singapore competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Modern Home Singapore among Kitchen & Dining brands in Singapore. The closest is Uktrendzone, then supor.com, High Street TV, CDON, Nitori, Blokker.

CompetitorsKitchen & Dining · Singapore · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Uktrendzoneuktrendzone.com
supor.comsupor.com
High Street TVhighstreettv.com
CDONcdon.fi
Nitorinitori.com.sg
Blokkerblokker.nl
Competitors Gravity finds for Modern Home Singapore. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Modern Home Singapore with Uktrendzone

07 · Company

Who is behind Modern Home Singapore?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Modern Home Singapore is a company based in Singapore, Singapore, on a domain registered in July 2017. It employs about 4 people.

Legal entityGravity index, Nov 2026
Entity country
🇸🇬 Singapore · Singapore
Domain registered
7 Jul 2017
Employees
4 on LinkedIn
DistributionGravity index, Nov 2026
Own store
modernhome.sg · Shopify · SGD
Catalogue
234 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Modern Home Singapore

What people ask Google about Modern Home Singapore.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Modern Home Singapore legit or a scam?

According to Gravity by Benchr, Modern Home Singapore is a brand based in Singapore, Singapore: its website has existed since July 2017, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 47,882 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Modern Home Singapore?

Modern Home Singapore is an online department store that sells home and lifestyle essentials including cleaning supplies, kitchen appliances, furniture, and outdoor products. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Tools & Utensils making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Modern Home Singapore cost?

Modern Home Singapore's best seller, LEIFHEIT Replacement Head Micro Duo, sells SGD 28.50 on modernhome.sg. 38% of the catalogue is in stock. Gravity does not track prices daily: check modernhome.sg before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Modern Home Singapore discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Modern Home Singapore advertises on Facebook and Instagram and on Google, where its offers often run. Check modernhome.sg for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Modern Home Singapore?

Modern Home Singapore sells on its own website, modernhome.sg, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Modern Home Singapore?

Gravity by Benchr records a company based in Singapore, Singapore, whose domain was registered in 2017, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Modern Home Singapore growing?

Yes. Gravity by Benchr estimates about 152,800 visits to modernhome.sg in September 2026, up 88% in a month and up 156% over three months. Modern Home Singapore ranks #5 of 480 Kitchen & Dining brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Modern Home Singapore use?

Gravity by Benchr identifies modernhome.sg as a Shopify store (standard plan, not Shopify Plus), selling in SGD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Modern Home Singapore's ad budget?

Gravity by Benchr does not publish a spend figure for Modern Home Singapore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in Singapore?

Among Kitchen & Dining brands in Singapore in the Gravity by Benchr index, Modern Home Singapore ranks #5 of 480 by estimated traffic. Its closest competitors on the same market are Uktrendzone, supor.com, High Street TV, CDON and Nitori. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Modern Home Singapore.