Brand page · Jewelry · Australia
MoiMoi traffic, ads & competitors 34.7k visits a month, 62 active Meta ads, Gravity score 671.
MoiMoi — Moi Moi Fine Jewellery is an Australian fine jewellery house specializing in ethical jewellery featuring lab-grown diamonds and moissanite. The company was founded in 2004 by sisters Lauren Chang Sommer and Alana Chang Weirick. In September 2026 moimoi.com.au drew an estimated 34.7k visits, up 12% on the month before. It ranks #160 of 4,011 Jewelry brands in Australia and holds a 4.9 Trustpilot rating over 128 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Jewelry brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Moi Moi Fine Jewellery is an Australian fine jewellery house specializing in ethical jewellery featuring lab-grown diamonds and moissanite. The company was founded in 2004 by sisters Lauren Chang Sommer and Alana Chang Weirick.
01 · Traffic
MoiMoi website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MoiMoi drew an estimated 34.7k visits in September 2026, up 12% on the month before and down 16% over three months.
- Worldwide#232,520of 4.5m sites · Top 10%
- In Australia#5,988of 105k sites · Top 10%
- Jewelry, worldwide#5,482of 132,285 brands · Top 5%
- Jewelry, Australia#160of 4,011 brands · Top 5%
34.7k
estimated visits in September
1 mo ▲ +12.0%4 mo ▼ −15.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MoiMoi reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MoiMoi holds 4.9 out of 5 on Trustpilot over 128 reviews, 127 of them in the last twelve months: 99% of customers give five stars and 1% one star. That volume places MoiMoi in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MoiMoi best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MoiMoi's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MoiMoi in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
MoiMoi ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MoiMoi runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Come on Your Lunch BreakMoi Moi Fine Jewellery6 Oct 2026video
Arrange Your VisitMoi Moi Fine Jewellery3 Oct 2026image
Ring Shop with ConfidenceMoi Moi Fine Jewellery3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Moissanite Pty Ltdverified
Text ad21 Oct 2026Moissanite Pty Ltdverified
Text ad21 Oct 2026Moissanite Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MoiMoi influencers
The creators who tag @moimoifinejewellery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moimoifinejewellery on Instagram, led by Paige Kennedy (25.2k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPaige Kennedy@paigekennedy · 🇦🇺 AU | Parenting family Creator | 25.2k | 2.5% | 1 | Tagged @moimoifinejewellery |
06 · Competitors according to Gravity
MoiMoi competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MoiMoi among Jewelry brands in Australia. The closest is mono.ua, then 貼るだけピアスPiPPi（ピッピ）, BOBIJOO, Cara Jewellers, Love&Together Jewelry, Giolli תכשיטים.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mono.uamono.ua | |||||||
| 貼るだけピアスPiPPi（ピッピ）leange-pippi.com | |||||||
| BOBIJOObobijoo.fr | |||||||
| Cara Jewellerscarajewellers.com | |||||||
| Love&Together Jewelryloveandtogether.com | |||||||
| Giolli תכשיטיםgiolli.co.il |
07 · Company
Who is behind MoiMoi?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MoiMoi is a company based in Australia, founded in 2004 according to LinkedIn. It employs about 21 people.
- Entity country
- 🇦🇺 Australia
- Founded
- 2004, per LinkedIn
- Employees
- 21 on LinkedIn
- Own store
- moimoi.com.au · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MoiMoi
What people ask Google about MoiMoi.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MoiMoi legit or a scam?
According to Gravity by Benchr, MoiMoi is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 21 people on LinkedIn, it has 16,431 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MoiMoi reviews
Customers rate MoiMoi 4.9 out of 5 on Trustpilot over 128 reviews, 127 of them in the last twelve months: 99% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MoiMoi known for?
Moi Moi Fine Jewellery is an Australian fine jewellery house specializing in ethical jewellery featuring lab-grown diamonds and moissanite. The company was founded in 2004 by sisters Lauren Chang Sommer and Alana Chang Weirick. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
MoiMoi promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MoiMoi advertises on Facebook and Instagram and on Google, where its offers often run. Check moimoi.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MoiMoi?
MoiMoi sells on its own website, moimoi.com.au, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MoiMoi?
Gravity by Benchr records a company based in Australia, founded in 2004 according to LinkedIn, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MoiMoi growing?
Not at the moment. Gravity by Benchr estimates about 34,700 visits to moimoi.com.au in September 2026, up 12% in a month and down 16% over three months. MoiMoi ranks #160 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MoiMoi use?
Gravity by Benchr identifies moimoi.com.au as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MoiMoi's ad budget?
Gravity by Benchr does not publish a spend figure for MoiMoi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, MoiMoi ranks #160 of 4,011 by estimated traffic. Its closest competitors on the same market are mono.ua, 貼るだけピアスPiPPi（ピッピ）, BOBIJOO, Cara Jewellers and Love&Together Jewelry. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MoiMoi.