Brand page · Outdoor Recreation
Molchanovs traffic, ads & competitors 127k visits a month, 8 active Meta ads.
Molchanovs — Molchanovs is a company that sells freediving equipment including fins, wetsuits, and accessories, as well as provides freediving education and training programs. In September 2026 molchanovs.com drew an estimated 127k visits, down 9% on the month before. It ranks #1 of 20 Outdoor Recreation brands and holds a 4.2 Trustpilot rating over 129 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Molchanovs is a company that sells freediving equipment including fins, wetsuits, and accessories, as well as provides freediving education and training programs.
01 · Traffic
Molchanovs website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Molchanovs drew an estimated 127k visits in September 2026, down 9% on the month before and up 47% over three months.
- Worldwide#76,732of 4.5m sites · Top 5%
- In Malaysia#253of 18.6k sites · Top 5%
- Outdoor Recreation, worldwide#1,266of 101,136 brands · Top 5%
- Outdoor Recreation, Malaysia#1of 20 brands · Top 5%
127k
estimated visits in September
1 mo ▼ −9.2%4 mo ▲ +47.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Molchanovs reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Molchanovs holds 4.2 out of 5 on Trustpilot over 129 reviews, 58 of them in the last twelve months: 77% of customers give five stars and 12% one star. That volume places Molchanovs in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Adventure Sports Activewear Store Swimming Competition Diving Club Swim Club Swimwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Molchanovs best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Molchanovs sells on Shopify, 89% of its catalogue in stock. The best seller is CORE Silicone Bifins, at US$125.00, followed by CORE Freediving Mask and CORE Freediving Snorkel.
#1CORE Silicone BifinsMolchanovsUS$125.00In stock
#2CORE Freediving MaskMolchanovsUS$45.00In stock
#3CORE Freediving SnorkelMolchanovsUS$25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Molchanovs in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$380.00
- Currency
- USD
04 · Ads
Molchanovs ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Molchanovs runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Stuck in equalization limbo? You're not alone! Introducing Frenzel Fundamentals, a 3-week program with Aussie champ Adam Stern. Learn how tMolchanovs4 Oct 2026video
Molchanovs Base Training Benchmark StickersMolchanovs1 Oct 2026image
Molchanovs Base Training Benchmark StickersMolchanovs25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MOLCHANOVS INTERNATIONAL PTE. LTD.verified
Text ad20 Oct 2026MOLCHANOVS INTERNATIONAL PTE. LTD.verified
Text ad20 Oct 2026MOLCHANOVS INTERNATIONAL PTE. LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Molchanovs influencers
The creators who tag @molchanovsfreediving on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @molchanovsfreediving on Instagram, led by Archana Sankaranarayanan (16.4k followers, 48.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AArchana Sankaranarayanan@travelwitharchana · 🇮🇳 IN | Fitness sport bodybuilding Creator | 16.4k | 48.6% | 5 | Tagged @molchanovsfreediving |
06 · Competitors according to Gravity
Molchanovs competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Molchanovs among Outdoor Recreation brands. The closest is Nootica, then cressi.es, tsourosmarine.gr, Scubaonline, Divers Supply, scubastore.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nooticanootica.fr | |||||||
| cressi.escressi.es | |||||||
| tsourosmarine.grtsourosmarine.gr | |||||||
| Scubaonlinescubaonline.de | |||||||
| Divers Supplydivers-supply.com | |||||||
| scubastore.comscubastore.com |
07 · Company
Who is behind Molchanovs?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Molchanovs is an e-commerce brand, founded in 2010 according to LinkedIn, on a domain registered in September 2013. It employs about 75 people.
- Founded
- 2010, per LinkedIn
- Domain registered
- 27 Sept 2013
- Employees
- 75 on LinkedIn
- Own store
- molchanovs.com · Shopify · USD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Molchanovs
What people ask Google about Molchanovs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Molchanovs legit or a scam?
According to Gravity by Benchr, Molchanovs is a brand: its website has existed since September 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 75 people on LinkedIn, it has 83,024 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Molchanovs reviews
Customers rate Molchanovs 4.2 out of 5 on Trustpilot over 129 reviews, 58 of them in the last twelve months: 77% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Molchanovs sell?
Molchanovs is a company that sells freediving equipment including fins, wetsuits, and accessories, as well as provides freediving education and training programs. Gravity by Benchr classifies it under Outdoor Recreation, with Boating & Water Sports making up 68% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Molchanovs cost?
Molchanovs' best seller, CORE Silicone Bifins, sells US$125.00 on molchanovs.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check molchanovs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Molchanovs promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Molchanovs advertises on Facebook and Instagram and on Google, where its offers often run. Check molchanovs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Molchanovs?
Molchanovs sells on its own website, molchanovs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Molchanovs?
Gravity by Benchr records a company, founded in 2010 according to LinkedIn, on a domain registered in 2013, with 75 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Molchanovs growing?
Yes. Gravity by Benchr estimates about 126,800 visits to molchanovs.com in September 2026, down 9% in a month and up 47% over three months. Molchanovs ranks #1 of 20 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Molchanovs use?
Gravity by Benchr identifies molchanovs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records.
How much does Molchanovs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Molchanovs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Molchanovs ranks #1 of 20 by estimated traffic. Its closest competitors on the same market are Nootica, cressi.es, tsourosmarine.gr, Scubaonline and Divers Supply. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Molchanovs.