Brand page · Household Appliance Accessories · United States
Molekule: 110K visits a month, 35 active Meta ads, Gravity score 646.
Molekule — Molekule is a science and technology company that sells air purifiers with HEPA and PECO filters to destroy viruses, pet dander, mold, wildfire smoke, and pollutants. The company also offers a smart ultrasonic humidifier called Glow. In September 2026 molekule.com drew an estimated 110K visits, up 32% on the month before. It ranks #27 of 753 Household Appliance Accessories brands in United States and holds a 1.3 Trustpilot rating over 76 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Household Appliance Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Molekule is a science and technology company that sells air purifiers with HEPA and PECO filters to destroy viruses, pet dander, mold, wildfire smoke, and pollutants. The company also offers a smart ultrasonic humidifier called Glow.
01 · Traffic
How much traffic Molekule gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Molekule drew an estimated 110K visits in September 2026, up 32% on the month before and down 9% over three months.
- Worldwide#86,357of 4.5M sites · Top 5%
- In United States#28,377of 1.2M sites · Top 5%
- Household Appliance Accessories, worldwide#87of 4,972 brands · Top 5%
- Household Appliance Accessories, United States#27of 753 brands · Top 5%
110K
estimated visits in September
1 mo ▲ +31.6%4 mo ▼ −8.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Molekule.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Molekule holds 1.3 out of 5 on Trustpilot over 76 reviews, 7 of them in the last twelve months: 51% of customers give five stars and 39% one star. That volume places Molekule in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Air Filter Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Molekule sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Molekule sells on Shopify, 77% of its catalogue in stock. The best seller is Air Filter Pack, at US$164.99, followed by Air Pro PECO-HEPA Tri-Power filter and Air Mini / Mini+ PECO-HEPA Tri-Power Filter.
#1Air Filter PackMolekuleUS$164.99In stock
#2Air Pro PECO-HEPA Tri-Power filterMolekuleUS$174.99In stock
#3Air Mini / Mini+ PECO-HEPA Tri-Power FilterMolekuleUS$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Molekule in its comparison group.
- Average rating
- 4.13 / 5
- Rated products
- 92% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$174.99
- Currency
- USD
04 · Ads
What Molekule is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Molekule runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Food. Water. Shelter. Clean Air.Molekule11 Oct 2026image
Coming soon: PECOAir+Molekule5 Oct 2026image
Enter to win the Essential Longevity SweepstakesMolekule1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Molekule.
The creators who tag @molekuleair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @molekuleair on Instagram, led by Estefania Lacayo (32.9K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEstefania Lacayo@estefanialacayo · 🇺🇸 US | Entrepreneurship startups Creator | 32.9K | 0.6% | 1 | Tagged @molekuleair |
06 · Competitors according to Gravity
Who Molekule competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Molekule among Household Appliance Accessories brands in United States. The closest is Medify Air, then Rabbit Air, Intellipure, Cowaymega (CA), Cowaymega, Alen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Medify Airmedifyair.com | |||||||
| Rabbit Airrabbitair.com | |||||||
| Intellipureintellipure.com | |||||||
| Cowaymega (CA)cowaymega.ca | |||||||
| Cowaymegacowaymega.com | |||||||
| Alenalen.com |
07 · Company
The company behind Molekule.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Molekule is a company based in Palm Beach Gardens, United States, founded in 2014 according to LinkedIn, on a domain registered in September 2011. It employs about 83 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Palm Beach Gardens
- Founded
- 2014, per LinkedIn
- Domain registered
- 30 Sept 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 83 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- molekule.com · Shopify · USD
- Catalogue
- 57 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Molekule
What people ask Google about Molekule.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Molekule a legit company?
According to Gravity by Benchr, Molekule is a brand based in Palm Beach Gardens, United States: its website has existed since September 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 83 people on LinkedIn, it has 205,235 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Molekule?
Customers rate Molekule 1.3 out of 5 on Trustpilot over 76 reviews, 7 of them in the last twelve months: 51% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Molekule sell?
Molekule is a science and technology company that sells air purifiers with HEPA and PECO filters to destroy viruses, pet dander, mold, wildfire smoke, and pollutants. The company also offers a smart ultrasonic humidifier called Glow. Gravity by Benchr classifies it under Household Appliance Accessories, with Air Purifier Accessories making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Molekule cost?
Molekule's best seller, Air Filter Pack, sells US$164.99 on molekule.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check molekule.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Molekule discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Molekule advertises on Facebook and Instagram and on Google, where its offers often run. Check molekule.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Molekule?
Molekule sells on its own website, molekule.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Molekule?
Gravity by Benchr records a company based in Palm Beach Gardens, United States, founded in 2014 according to LinkedIn, on a domain registered in 2011, with 83 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Molekule growing?
Not at the moment. Gravity by Benchr estimates about 110,200 visits to molekule.com in September 2026, up 32% in a month and down 9% over three months. Molekule ranks #27 of 753 Household Appliance Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Molekule use?
Gravity by Benchr identifies molekule.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Molekule's ad budget?
Gravity by Benchr does not publish a spend figure for Molekule on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliance Accessories brands in United States?
Among Household Appliance Accessories brands in United States in the Gravity by Benchr index, Molekule ranks #27 of 753 by estimated traffic. Its closest competitors on the same market are Medify Air, Rabbit Air, Intellipure, Cowaymega (CA), Cowaymega. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Molekule.