Brand page · Clothing · Australia
Montbell (montbelloutdoor.com.au) traffic, ads & competitors 49.3k visits a month, 29 active Meta ads, Gravity score 662.
Montbell — Montbell is an outdoor equipment brand that manufactures and sells high-quality, lightweight outdoor gear including ski clothing, sleeping bags, tents, and trekking accessories. In September 2026 montbelloutdoor.com.au drew an estimated 49.3k visits, up 16% on the month before. It ranks #624 of 12,275 Clothing brands in Australia and holds a 4.5 Trustpilot rating over 479 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Montbell is an outdoor equipment brand that manufactures and sells high-quality, lightweight outdoor gear including ski clothing, sleeping bags, tents, and trekking accessories.
01 · Traffic
Montbell website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Montbell drew an estimated 49.3k visits in September 2026, up 16% on the month before and up 2% over three months.
- Worldwide#172,253of 4.5m sites · Top 5%
- In Australia#4,212of 105k sites · Top 5%
- Clothing, worldwide#16,571of 459,295 brands · Top 5%
- Clothing, Australia#624of 12,275 brands · Top 10%
49.3k
estimated visits in September
1 mo ▲ +16.1%4 mo ▲ +1.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Montbell reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Montbell holds 4.5 out of 5 on Trustpilot over 479 reviews: 78% of customers give five stars and 4% one star. That volume places Montbell in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Montbell best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Montbell sells on Shopify, 83% of its catalogue in stock. The best seller is Montbell Versalite Gore-Tex Jacket Men's, at A$399.99, followed by Montbell Superior Down Jacket Men's and Montbell Versalite Pants Men's.
#1Montbell Versalite Gore-Tex Jacket Men'sMontbellA$399.99In stock
#2Montbell Superior Down Jacket Men'sMontbellA$249.99In stock
#3Montbell Versalite Pants Men'sMontbellA$199.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Montbell in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 7% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$139.47
- Currency
- AUD
04 · Ads
Montbell ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Montbell runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Montbell AustraliaMontbell Australia1 Oct 2026image
All-Season Hiking SelectionMontbell Australia1 Oct 2026image
Montbell AustraliaMontbell Australia30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Larry Adler Ski & Outdoorverified
Text ad19 Oct 2026Larry Adler Ski & Outdoorverified
Text ad19 Oct 2026Larry Adler Ski & Outdoorverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Montbell influencers
The creators who tag @montbellaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @montbellaustralia on Instagram, led by Tanawat - ธนวัฒน์ (64.4k followers, 32.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTanawat - ธนวัฒน์@twhattcomethru · 🇹🇭 TH | Fashion style luxury Creator | 64.4k | 32.2% | 1 | Tagged @montbellaustralia |
06 · Competitors according to Gravity
Montbell competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Montbell among Clothing brands in Australia. The closest is Seven Horizons, then Burke Marine, XTM Performance, Hunters Element, Black Diamond Australia, Pack Light.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Seven Horizonssevenhorizons.com.au | |||||||
| Burke Marineburkemarine.com.au | |||||||
| XTM Performancextm.com.au | |||||||
| Hunters Elementhunterselement.com.au | |||||||
| Black Diamond Australiablackdiamondequipment.com.au | |||||||
| Pack Lightpacklight.com.au |
07 · Company
Who is behind Montbell?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Montbell is a company based in Roseville, Australia. It employs about 1 people.
- Entity country
- 🇦🇺 Australia · Roseville
- Employees
- 1 on LinkedIn
- Own store
- montbelloutdoor.com.au · Shopify · AUD
- Catalogue
- 116 collections
08 · What people ask about Montbell
What people ask Google about Montbell.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Montbell legit?
According to Gravity by Benchr, Montbell is a brand based in Roseville, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 5,010 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Montbell?
Customers rate Montbell 4.5 out of 5 on Trustpilot over 479 reviews: 78% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Montbell?
Montbell is an outdoor equipment brand that manufactures and sells high-quality, lightweight outdoor gear including ski clothing, sleeping bags, tents, and trekking accessories. Gravity by Benchr classifies it under Clothing, with Outerwear making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Montbell expensive?
Montbell's best seller, Montbell Versalite Gore-Tex Jacket Men's, sells A$399.99 on montbelloutdoor.com.au. 83% of the catalogue is in stock. Gravity does not track prices daily: check montbelloutdoor.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Montbell promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Montbell advertises on Facebook and Instagram and on Google, where its offers often run. Check montbelloutdoor.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Montbell?
Montbell sells on its own website, montbelloutdoor.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Montbell?
Gravity by Benchr records a company based in Roseville, Australia, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Montbell doing well?
Yes. Gravity by Benchr estimates about 49,300 visits to montbelloutdoor.com.au in September 2026, up 16% in a month and up 2% over three months. Montbell ranks #624 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Montbell use?
Gravity by Benchr identifies montbelloutdoor.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Montbell's ad budget?
Gravity by Benchr does not publish a spend figure for Montbell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Montbell ranks #624 of 12,275 by estimated traffic. Its closest competitors on the same market are Seven Horizons, Burke Marine, XTM Performance, Hunters Element and Black Diamond Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Montbell.