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- The Official Moomin Shop
Brand page · Kitchen & Dining · United Kingdom
The Official Moomin Shop: 59.1k visits a month, 4 active Meta ads, Gravity score 632.
The Official Moomin Shop — The Official Moomin Shop - United Kingdom is an official retailer of Moomin products, offering a wide selection of homeware, clothing, books, toys, stationery, and other merchandise featuring the Moomin characters. In September 2026 moomin.co.uk drew an estimated 59.1k visits, down 4% on the month before. It ranks #189 of 6,546 Kitchen & Dining brands in United Kingdom and holds a 4.8 Trustpilot rating over 3,805 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 248 peers: Kitchen & Dining brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Official Moomin Shop - United Kingdom is an official retailer of Moomin products, offering a wide selection of homeware, clothing, books, toys, stationery, and other merchandise featuring the Moomin characters.
01 · Traffic
How much traffic The Official Moomin Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Official Moomin Shop drew an estimated 59.1k visits in September 2026, down 4% on the month before and up 4% over three months.
- Worldwide#147,288of 4.5m sites · Top 5%
- In United Kingdom#7,751of 192k sites · Top 5%
- Kitchen & Dining, worldwide#3,718of 145,612 brands · Top 5%
- Kitchen & Dining, United Kingdom#189of 6,546 brands · Top 5%
59.1k
estimated visits in September
1 mo ▼ −4.2%4 mo ▲ +4.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Official Moomin Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Official Moomin Shop holds 4.8 out of 5 on Trustpilot over 3,805 reviews, 4 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places The Official Moomin Shop in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Souvenir Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Official Moomin Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Official Moomin Shop sells on Shopify, 100% of its catalogue in stock. The best seller is Moomin Key Clip Moomintroll 3.5'', at £9.99, followed by Moomin Chocolate Chip Cookies In A Tin and Moomin Plush Moomintroll 6.5''.
#1Moomin Key Clip Moomintroll 3.5''The Official Moomin Shop£9.99In stock
#2Moomin Chocolate Chip Cookies In A TinThe Official Moomin Shop£8.99In stock
#3Moomin Plush Moomintroll 6.5''The Official Moomin Shop£14.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Official Moomin Shop in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 20% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$26.47
- Currency
- GBP
04 · Ads
What The Official Moomin Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Official Moomin Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Which is your favourite Moomin Character? 💕Moomin Shop United Kingdom17 Jun 2026video
Air Freshener Green MoominpappaMoomin Shop United Kingdom12 Jun 2026image
Moomin Shop United KingdomMoomin Shop United Kingdom11 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Funkis Limitedverified
Text ad20 Oct 2026Funkis Limitedverified
Text ad20 Oct 2026Funkis Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Official Moomin Shop.
The creators who tag @moominuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moominuk on Instagram, led by CUPP (25.8k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCUPP@cuppbubbletea · 🇬🇧 GB | Food cooking nutrition Creator | 25.8k | 0.5% | 3 | Tagged @moominuk |
06 · Competitors according to Gravity
Who The Official Moomin Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Official Moomin Shop among Kitchen & Dining brands in United Kingdom. The closest is Printster, then I Am So Many Things, The Herdy Company, Risque Gifts, Sugar and Sloth, Frankie's.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Printsterprintster.co.uk | |||||||
| I Am So Many Thingsiamsomanythings.com | |||||||
| The Herdy Companyherdy.com | |||||||
| Risque Giftsrisquegifts.co.uk | |||||||
| Sugar and Slothsugarandsloth.co.uk | |||||||
| Frankie'sfrankies.studio |
07 · Company
The company behind The Official Moomin Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Official Moomin Shop is a company based in London, United Kingdom, on a domain registered in December 2003. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 29 Dec 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- moomin.co.uk · Shopify · GBP
- Catalogue
- 290 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Official Moomin Shop
What people ask Google about The Official Moomin Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Official Moomin Shop a legit company?
According to Gravity by Benchr, The Official Moomin Shop is a brand based in London, United Kingdom: its website has existed since December 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 65,390 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Official Moomin Shop reviews: is it worth it?
Customers rate The Official Moomin Shop 4.8 out of 5 on Trustpilot over 3,805 reviews, 4 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Official Moomin Shop known for?
The Official Moomin Shop - United Kingdom is an official retailer of Moomin products, offering a wide selection of homeware, clothing, books, toys, stationery, and other merchandise featuring the Moomin characters. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Official Moomin Shop expensive?
The Official Moomin Shop's best seller, Moomin Key Clip Moomintroll 3.5'', sells £9.99 on moomin.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check moomin.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Official Moomin Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Official Moomin Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check moomin.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Official Moomin Shop?
The Official Moomin Shop sells on its own website, moomin.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Official Moomin Shop?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2003, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Official Moomin Shop doing well?
Yes. Gravity by Benchr estimates about 59,100 visits to moomin.co.uk in September 2026, down 4% in a month and up 4% over three months. The Official Moomin Shop ranks #189 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Official Moomin Shop use?
Gravity by Benchr identifies moomin.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Official Moomin Shop's ad budget?
Gravity by Benchr does not publish a spend figure for The Official Moomin Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, The Official Moomin Shop ranks #189 of 6,546 by estimated traffic. Its closest competitors on the same market are Printster, I Am So Many Things, The Herdy Company, Risque Gifts and Sugar and Sloth. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Official Moomin Shop.