Brand page · Baby Toys & Activity Equipment · Denmark
Moonboon: 101k visits a month, 230 active Meta ads.
Moonboon — Moonboon is a brand that produces high-quality sleeping products for babies and children, combining Scandinavian design with innovation to create GOTS-certified organic products that improve sleep quality. In September 2026 moonboon.com drew an estimated 101k visits, down 30% on the month before. It ranks #11 of 390 Baby Toys & Activity Equipment brands in Denmark and holds a 4.3 Trustpilot rating over 2,843 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Moonboon is a brand that produces high-quality sleeping products for babies and children, combining Scandinavian design with innovation to create GOTS-certified organic products that improve sleep quality.
01 · Traffic
How much traffic Moonboon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Moonboon drew an estimated 101k visits in September 2026, down 30% on the month before and down 55% over three months.
- Worldwide#92,920of 4.5m sites · Top 5%
- In United States#30,439of 1.2m sites · Top 5%
- Baby Toys & Activity Equipment, worldwide#29of 2,435 brands · Top 5%
- Baby Toys & Activity Equipment, United States#11of 390 brands · Top 5%
101k
estimated visits in September
1 mo ▼ −30.5%4 mo ▼ −54.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Moonboon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Moonboon holds 4.3 out of 5 on Trustpilot over 2,843 reviews, 165 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places Moonboon in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Moonboon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Moonboon sells on Shopify, 92% of its catalogue in stock. The best seller is Baby Hammock, at €210.00, followed by Tripod Stand and Baby Wrap.
#1Baby HammockMoonboon€210.00In stock
#2Tripod StandMoonboon€275.00In stock
#3Baby WrapMoonboon€50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Moonboon in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 14% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$123.20
- Currency
- EUR
04 · Ads
What Moonboon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Moonboon runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since December 2023 (image, text).
The sleep solutions you won’t regret 🌙Moonboon13 Oct 2026video
Hilf deinem Baby, schneller zur Ruhe zu kommen 💤Moonboon13 Oct 2026video
Hilf deinem Baby, schneller zur Ruhe zu kommen 💤Moonboon13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Moonboon International ApSverified
Text ad20 Oct 2026Moonboon International ApSverified
Text ad20 Oct 2026Moonboon International ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Moonboon.
The creators who tag @moonboon_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moonboon_official on Instagram, led by Femke Aaldering 🇳🇱 (17.6k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFemke Aaldering 🇳🇱@femkeaaldering · 🇳🇱 NL | Parenting family Creator | 17.6k | 4.2% | 7 | Tagged @moonboon_official |
06 · Competitors according to Gravity
Who Moonboon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Moonboon among Baby Toys & Activity Equipment brands in Denmark. The closest is Moonboon, then moonboon.ie, Little Manta, Happiest Baby, moonboon.es, moonboon.hu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Moonboonmoonboon.de | |||||||
| moonboon.iemoonboon.ie | |||||||
| Little Mantalittlemanta.com | |||||||
| Happiest Babyhappiestbaby.com.au | |||||||
| moonboon.esmoonboon.es | |||||||
| moonboon.humoonboon.hu |
07 · Company
The company behind Moonboon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Moonboon is a company based in København S, Denmark, founded in 2018 according to LinkedIn, on a domain registered in September 2011. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · København S
- Founded
- 2018, per LinkedIn
- Domain registered
- 20 Sept 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- moonboon.com · Shopify · EUR
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Moonboon
What people ask Google about Moonboon.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Moonboon a legit company?
According to Gravity by Benchr, Moonboon is a brand based in København S, Denmark: its website has existed since September 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 122,197 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Moonboon?
Customers rate Moonboon 4.3 out of 5 on Trustpilot over 2,843 reviews, 165 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Moonboon?
Moonboon is a brand that produces high-quality sleeping products for babies and children, combining Scandinavian design with innovation to create GOTS-certified organic products that improve sleep quality. Gravity by Benchr classifies it under Baby Toys & Activity Equipment, with Baby & Children's Clothing making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Moonboon cost?
Moonboon's best seller, Baby Hammock, sells €210.00 on moonboon.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check moonboon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Moonboon promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Moonboon advertises on Facebook and Instagram and on Google, where its offers often run. Check moonboon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Moonboon?
Moonboon sells on its own website, moonboon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Moonboon?
Gravity by Benchr records a company based in København S, Denmark, founded in 2018 according to LinkedIn, on a domain registered in 2011, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Moonboon growing?
Not at the moment. Gravity by Benchr estimates about 101,000 visits to moonboon.com in September 2026, down 30% in a month and down 55% over three months. Moonboon ranks #11 of 390 Baby Toys & Activity Equipment brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Moonboon use?
Gravity by Benchr identifies moonboon.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records.
How much does Moonboon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Moonboon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Toys & Activity Equipment brands in Denmark?
Among Baby Toys & Activity Equipment brands in Denmark in the Gravity by Benchr index, Moonboon ranks #11 of 390 by estimated traffic. Its closest competitors on the same market are Moonboon, moonboon.ie, Little Manta, Happiest Baby and moonboon.es. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Moonboon.