Brand page · Shoes · Italy
Moon Boot: 133K visits a month, 62 active Meta ads.
Moon Boot — Moon Boot is a footwear brand that creates winter boots, known for their instantly recognizable shape and trademark lacing. The brand has a heritage rooted in sportswear since 1969. In September 2026 moonboot.com drew an estimated 133K visits, up 2% on the month before. It ranks #234 of 6,771 Shoes brands in Italy and holds a 1.4 Trustpilot rating over 43 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Moon Boot is a footwear brand that creates winter boots, known for their instantly recognizable shape and trademark lacing. The brand has a heritage rooted in sportswear since 1969.
01 · Traffic
How much traffic Moon Boot gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Moon Boot drew an estimated 133K visits in September 2026, up 2% on the month before and up 23% over three months.
- Worldwide#73,643of 4.5M sites · Top 5%
- In United States#24,296of 1.2M sites · Top 5%
- Shoes, worldwide#1,527of 46,962 brands · Top 5%
- Shoes, United States#234of 6,771 brands · Top 5%
133K
estimated visits in September
1 mo ▲ +2.4%4 mo ▲ +23.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Moon Boot.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Moon Boot holds 1.4 out of 5 on Trustpilot over 43 reviews, 16 of them in the last twelve months: 0% of customers give five stars and 95% one star. That volume places Moon Boot in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Moon Boot sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Moon Boot sells on Shopify, 95% of its catalogue in stock. The best seller is ICON BLACK NYLON BOOTS, at €135.00–€185.00, followed by ICON LOW BLACK NYLON BOOTS and ICON LOW PINK NYLON BOOTS.
#1ICON BLACK NYLON BOOTSMoon Boot€135.00–€185.00In stock
#2ICON LOW BLACK NYLON BOOTSMoon Boot€175.00In stock
#3ICON LOW PINK NYLON BOOTSMoon Boot€175.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Moon Boot in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$274.41
- Currency
- EUR
04 · Ads
What Moon Boot is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Moon Boot runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2026 (image, text, video).
How to style the Combat boot #moonbootMoon Boot5 Oct 2026image
MoonBoot - ICON WHITE NYLON BOOTS - unisex - 31/34Moon Boot1 Oct 2026image
MoonBoot - LTRACK LOW FAUX-FUR STIEFEL SCHWARZ - female - 35Moon Boot29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TECNICA GROUP SPAverified
Text ad20 Oct 2026TECNICA GROUP SPAverified
Text ad20 Oct 2026TECNICA GROUP SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Moon Boot.
The creators who tag @moonboot on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moonboot on Instagram, led by 𝓔𝓲𝓻𝓲𝓷𝓲 𝓣.𝓚𝓪𝓵𝓴𝓸𝓾𝓷𝓸𝓾 (35.3K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝓔𝓲𝓻𝓲𝓷𝓲 𝓣.𝓚𝓪𝓵𝓴𝓸𝓾𝓷𝓸𝓾@eirinakiii · INTL | Fashion style luxury Creator | 35.3K | 0.2% | 8 | Tagged @moonboot |
06 · Competitors according to Gravity
Who Moon Boot competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Moon Boot among Shoes brands in Italy. The closest is Sorel, then sorel.com, ugg.com, Manitobah, Blundstone CA, Viking Footwear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sorelsorelfootwear.ca | |||||||
| sorel.comsorel.com | |||||||
| ugg.comugg.com | |||||||
| Manitobahmanitobah.ca | |||||||
| Blundstone CAblundstone.ca | |||||||
| Viking Footwearvikingfootwear.com |
07 · Company
The company behind Moon Boot.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Moon Boot is a company based in Italy, on a domain registered in January 1998. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 16 Jan 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- moonboot.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Moon Boot
What people ask Google about Moon Boot.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Moon Boot legit or a scam?
According to Gravity by Benchr, Moon Boot is a brand based in Italy: its website has existed since January 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 321,293 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Moon Boot?
Customers rate Moon Boot 1.4 out of 5 on Trustpilot over 43 reviews, 16 of them in the last twelve months: 0% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Moon Boot sell?
Moon Boot is a footwear brand that creates winter boots, known for their instantly recognizable shape and trademark lacing. The brand has a heritage rooted in sportswear since 1969. Gravity by Benchr classifies it under Shoes, with Boots making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Moon Boot cost?
Moon Boot's best seller, ICON BLACK NYLON BOOTS, sells from €135.00 to €185.00 on moonboot.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check moonboot.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Moon Boot discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Moon Boot advertises on Facebook and Instagram and on Google, where its offers often run. Check moonboot.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Moon Boot?
Moon Boot sells on its own website, moonboot.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Moon Boot?
Gravity by Benchr records a company based in Italy, whose domain was registered in 1998, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Moon Boot growing?
Yes. Gravity by Benchr estimates about 133,100 visits to moonboot.com in September 2026, up 2% in a month and up 23% over three months. Moon Boot ranks #234 of 6,771 Shoes brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Moon Boot use?
Gravity by Benchr identifies moonboot.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2026. Source: Gravity by Benchr platform and advertising records.
What is Moon Boot's ad budget?
Gravity by Benchr does not publish a spend figure for Moon Boot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Italy?
Among Shoes brands in Italy in the Gravity by Benchr index, Moon Boot ranks #234 of 6,771 by estimated traffic. Its closest competitors on the same market are Sorel, sorel.com, ugg.com, Manitobah, Blundstone CA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Moon Boot.