Brand page · Shoes · United States
SOREL: 816K visits a month, 481 active Meta ads, Gravity score 715.
SOREL — SOREL is a footwear brand that sells boots, shoes and other footwear for women, men and kids, originally designed for winter weather but now available year-round. In September 2026 sorel.com drew an estimated 816K visits, up 46% on the month before. It ranks #48 of 6,771 Shoes brands in United States and holds a 1.5 Trustpilot rating over 70 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 259 peers: Shoes brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SOREL is a footwear brand that sells boots, shoes and other footwear for women, men and kids, originally designed for winter weather but now available year-round.
01 · Traffic
How much traffic SOREL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SOREL drew an estimated 816K visits in September 2026, up 46% on the month before and up 72% over three months.
- Worldwide#22,704of 4.5M sites · Top 1%
- In United States#7,468of 1.2M sites · Top 1%
- Shoes, worldwide#277of 46,962 brands · Top 1%
- Shoes, United States#48of 6,771 brands · Top 1%
816K
estimated visits in September
1 mo ▲ +45.7%4 mo ▲ +72.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SOREL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SOREL holds 1.5 out of 5 on Trustpilot over 70 reviews, 38 of them in the last twelve months: 9% of customers give five stars and 84% one star. That volume places SOREL in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Shoe Store Boot Store Women's Clothing Store Shoe Factory Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SOREL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SOREL's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SOREL in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What SOREL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SOREL runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Easy On Standout StyleSOREL14 Oct 2026image
SORELSOREL14 Oct 2026video
Boots for Any WeatherSOREL14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ERIC ALLEN ADAMSONverified
Text ad21 Oct 2026Click Tech Limitedverified
Text ad21 Oct 2026Click Tech Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SOREL.
The creators who tag @sorelfootwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sorelfootwear on Instagram, led by 📍NJ | PA | NY - Content Creator / Mom Blogger (10.7K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �📍NJ | PA | NY - Content Creator / Mom Blogger@seek.discover.play · 🇺🇸 US | Parenting family Creator | 10.7K | 2.8% | 6 | Tagged @sorelfootwear |
06 · Competitors according to Gravity
Who SOREL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SOREL among Shoes brands in United States. The closest is Sorel, then Official KEEN® Site, Yellow, nortiv8.com, Blundstone CA, Manitobah.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sorelsorelfootwear.ca | |||||||
| Official KEEN® Sitekeenfootwear.ca | |||||||
| Yellowyellowshoes.com | |||||||
| nortiv8.comnortiv8.com | |||||||
| Blundstone CAblundstone.ca | |||||||
| Manitobahmanitobah.ca |
07 · Company
The company behind SOREL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SOREL is a company based in United States, on a domain registered in August 1997. It employs about 265 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 9 Aug 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 265 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sorel.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SOREL
What people ask Google about SOREL.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SOREL legit or a scam?
According to Gravity by Benchr, SOREL is a brand based in United States: its website has existed since August 1997, it employs 265 people on LinkedIn, it has 416,380 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SOREL reviews: is it worth it?
Customers rate SOREL 1.5 out of 5 on Trustpilot over 70 reviews, 38 of them in the last twelve months: 9% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SOREL sell?
SOREL is a footwear brand that sells boots, shoes and other footwear for women, men and kids, originally designed for winter weather but now available year-round. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Does SOREL have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SOREL advertises on Facebook and Instagram and on Google, where its offers often run. Check sorel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns SOREL?
Gravity by Benchr records a company based in United States, whose domain was registered in 1997, with 265 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SOREL growing?
Yes. Gravity by Benchr estimates about 816,300 visits to sorel.com in September 2026, up 46% in a month and up 72% over three months. SOREL ranks #48 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does SOREL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SOREL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, SOREL ranks #48 of 6,771 by estimated traffic. Its closest competitors on the same market are Sorel, Official KEEN® Site, Yellow, nortiv8.com, Blundstone CA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SOREL.