Brand page · Personal Care · United States
mooncat: 1.3m visits a month, 137 active Meta ads, Gravity score 653.
mooncat — mooncat is a beauty brand that sells nail lacquer products marketed as wearable art, including magnetic, thermal, holographic, glitter, and metallic formulas. In September 2026 mooncat.com drew an estimated 1.3m visits, up 3% on the month before. It ranks #51 of 33,626 Personal Care brands in United States and holds a 3.4 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
mooncat is a beauty brand that sells nail lacquer products marketed as wearable art, including magnetic, thermal, holographic, glitter, and metallic formulas.
01 · Traffic
How much traffic mooncat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
mooncat drew an estimated 1.3m visits in September 2026, up 3% on the month before and up 13% over three months.
- Worldwide#12,111of 4.5m sites · Top 1%
- In United States#4,033of 1.2m sites · Top 1%
- Personal Care, worldwide#408of 215,119 brands · Top 1%
- Personal Care, United States#51of 33,626 brands · Top 1%
1.3m
estimated visits in September
1 mo ▲ +2.7%4 mo ▲ +13.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about mooncat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
mooncat holds 3.4 out of 5 on Trustpilot over 24 reviews, 13 of them in the last twelve months: 54% of customers give five stars and 33% one star. That volume places mooncat in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Cosmetics Industry Beauty Product Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What mooncat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
mooncat sells on Shopify, 64% of its catalogue in stock. The best seller is Speed Demon Top Coat, at US$14.00, followed by Millennia and Queen of the Dead.
#2Speed Demon Top CoatmooncatUS$14.00In stock
#3MillenniamooncatUS$18.00In stock
Queen of the DeadmooncatUS$18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places mooncat in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 100% of the catalogue
- In stock
- 64%
- Upper price quartile
- US$18.00
- Currency
- USD
04 · Ads
What mooncat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
mooncat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
NOW BACK IN STOCK: the tool that keeps going viral. shop our VELVET EFFECT HORSESHOE MAGNET nowmooncat28 Sept 2026video
our new MOONCAT x AVATAR: THE LAST AIRBENDER collab collection is now back in stock. so grab your sky bison + shop it now. yip yip.mooncat27 Sept 2026video
Dip into the otherworldly with new NYARRIAN NIGHTS.mooncat27 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kinetic Brands LLCverified
Text ad20 Oct 2026Kinetic Brands LLCverified
Text ad20 Oct 2026Kinetic Brands LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about mooncat.
The creators who tag @mooncat on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mooncat on Instagram, led by michelle lin (131k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmichelle lin@checkyesmichelle · 🇺🇸 US | Fashion style luxury Creator | 131k | — | 7 | Tagged @mooncat |
06 · Competitors according to Gravity
Who mooncat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for mooncat among Personal Care brands in United States. The closest is Duniverse Colors, then Boutique Nail Polish by ILNP, Cirque Colors, Holo Taco, essie, OPI®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Duniverse Colorsduniversecolors.com | |||||||
| Boutique Nail Polish by ILNPilnp.com | |||||||
| Cirque Colorscirquecolors.com | |||||||
| Holo Tacoholotaco.com | |||||||
| essieessie.com | |||||||
| OPI®opi.com |
07 · Company
The company behind mooncat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
mooncat is a company based in Passaic, United States, on a domain registered in February 1998. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Passaic
- Founded
- Data not available
- Domain registered
- 8 Feb 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mooncat.com · Shopify · USD
- Catalogue
- 220 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about mooncat
What people ask Google about mooncat.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is mooncat a legit company?
According to Gravity by Benchr, mooncat is a brand based in Passaic, United States: its website has existed since February 1998, it sells on a Shopify store, it employs 32 people on LinkedIn, it has 719,263 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
mooncat reviews: is it worth it?
Customers rate mooncat 3.4 out of 5 on Trustpilot over 24 reviews, 13 of them in the last twelve months: 54% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is mooncat?
mooncat is a beauty brand that sells nail lacquer products marketed as wearable art, including magnetic, thermal, holographic, glitter, and metallic formulas. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is mooncat expensive?
mooncat's best seller, Speed Demon Top Coat, sells US$14.00 on mooncat.com. 64% of the catalogue is in stock. Gravity does not track prices daily: check mooncat.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does mooncat have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: mooncat advertises on Facebook and Instagram and on Google, where its offers often run. Check mooncat.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy mooncat?
mooncat sells on its own website, mooncat.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind mooncat?
Gravity by Benchr records a company based in Passaic, United States, whose domain was registered in 1998, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is mooncat growing?
Yes. Gravity by Benchr estimates about 1,252,100 visits to mooncat.com in September 2026, up 3% in a month and up 13% over three months. mooncat ranks #51 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does mooncat use?
Gravity by Benchr identifies mooncat.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is mooncat's ad budget?
Gravity by Benchr does not publish a spend figure for mooncat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, mooncat ranks #51 of 33,626 by estimated traffic. Its closest competitors on the same market are Duniverse Colors, Boutique Nail Polish by ILNP, Cirque Colors, Holo Taco and essie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with mooncat.