Brand page · Clothing

Morilee Top 5% worldwide Top 5% in Clothing
morilee.com· Shopify·Since 1997

Morilee: 106k visits a month, 1 active Meta ads.

Morilee — Morilee New York is a bridal and occasionwear designer that crafts elegant gowns and evening wear. The brand has a global presence with over 3,000 specialty stores and is known for sophisticated design. In September 2026 morilee.com drew an estimated 106k visits, down 20% on the month before. It ranks #1,415 of 97,158 Clothing brands and holds a 2.9 Trustpilot rating over 22 reviews.

morilee.com@morileeofficial 385kLinkedIn 4.5kTrustpilot 2.9Meta Ad Library 1

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
106k
−20% vs. August 2026
Instagram followers
385k
496 posts · @morileeofficial
Trustpilot
2.9
22 reviews
Meta ads
1
active
Products
100%
in stock
Rank in United States
#1,415
of 97,158 in Clothing
LinkedIn
4.5k
followers · 70 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Morilee New York is a bridal and occasionwear designer that crafts elegant gowns and evening wear. The brand has a global presence with over 3,000 specialty stores and is known for sophisticated design.

01 · Traffic

How much traffic Morilee gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Morilee drew an estimated 106k visits in September 2026, down 20% on the month before and up 34% over three months.

  • Worldwide#89,422of 4.5m sites · Top 5%
  • In United States#29,313of 1.2m sites · Top 5%
  • Clothing, worldwide#8,493of 459,295 brands · Top 5%
  • Clothing, United States#1,415of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

106k

estimated visits in September

1 mo ▼ −19.7%4 mo ▲ +33.9%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Morilee.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Morilee holds 2.9 out of 5 on Trustpilot over 22 reviews: 14% of customers give five stars and 73% one star. That volume places Morilee in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.9TrustScore · 22 reviews
Top 50% review volume
5 ★14%
4 ★0%
3 ★5%
2 ★9%
1 ★73%

Shopping & Fashion

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Morilee sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Morilee sells on Shopify, 100% of its catalogue in stock. The best seller is Satin Flower Bouquet Pin, at US$1.00, followed by Threadwork Floral Appliqué Cape with Choker and Organza Bow Shrug.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Wedding & Bridal Party Dresses73%
Dresses14%
Bridal Accessories7%
Clothing4%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing91%
Clothing Accessories8%
Jewelry0%

The dominant category places Morilee in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
0% of the catalogue
In stock
100%
Upper price quartile
US$1.00
Currency
USD

05 · Influencers

Who talks about Morilee.

The creators who tag @morileeofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @morileeofficial · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Morilee competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Morilee among Clothing brands. The closest is Veni Infantino, then ChildrenGoods, Better Bee, Pepco, Pepco, Pepco.

CompetitorsClothing · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Veni Infantinoveni-infantino.com
ChildrenGoodschildrengoods.com
Better Beebetterbee.in
Pepcopepco.hr
Pepcopepco.gr
Pepcopepco.bg
Competitors Gravity finds for Morilee. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Morilee with Veni Infantino

07 · Company

The company behind Morilee.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Morilee is an e-commerce brand, founded in 1953 according to LinkedIn, on a domain registered in October 1997. It employs about 70 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1953, per LinkedIn
Domain registered
8 Oct 1997
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
70 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
morilee.com · Shopify · USD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Morilee

What people ask Google about Morilee.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Morilee legit or a scam?

According to Gravity by Benchr, Morilee is a brand: its website has existed since October 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 70 people on LinkedIn, it has 385,112 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Morilee reviews: is it worth it?

Customers rate Morilee 2.9 out of 5 on Trustpilot over 22 reviews: 14% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Morilee sell?

Morilee New York is a bridal and occasionwear designer that crafts elegant gowns and evening wear. The brand has a global presence with over 3,000 specialty stores and is known for sophisticated design. Gravity by Benchr classifies it under Clothing, with Wedding & Bridal Party Dresses making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Morilee expensive?

Morilee's best seller, Satin Flower Bouquet Pin, sells US$1.00 on morilee.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check morilee.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Morilee discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Morilee advertises on Facebook and Instagram, where its offers often run. Check morilee.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Morilee?

Morilee sells on its own website, morilee.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Morilee?

Gravity by Benchr records a company, founded in 1953 according to LinkedIn, on a domain registered in 1997, with 70 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Morilee growing?

Yes. Gravity by Benchr estimates about 105,800 visits to morilee.com in September 2026, down 20% in a month and up 34% over three months. Morilee ranks #1,415 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Morilee use?

Gravity by Benchr identifies morilee.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records.

What is Morilee's ad budget?

Gravity by Benchr does not publish a spend figure for Morilee on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands?

Among Clothing brands in the Gravity by Benchr index, Morilee ranks #1,415 of 97,158 by estimated traffic. Its closest competitors on the same market are Veni Infantino, ChildrenGoods, Better Bee, Pepco and Pepco. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Morilee.