Brand page · Clothing · Australia
Morrison: 69.8k visits a month, 178 active Meta ads, Gravity score 547.
Morrison — Morrison is an Australian designer fashion brand that sells clothing including dresses, denim, knitwear, and accessories, featuring relaxed silhouettes and luxurious natural fabrics. In September 2026 morrisonshop.com drew an estimated 69.8k visits, down 1% on the month before. It ranks #459 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Morrison is an Australian designer fashion brand that sells clothing including dresses, denim, knitwear, and accessories, featuring relaxed silhouettes and luxurious natural fabrics.
01 · Traffic
How much traffic Morrison gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Morrison drew an estimated 69.8k visits in September 2026, down 1% on the month before and down 9% over three months.
- Worldwide#127,692of 4.5m sites · Top 5%
- In Australia#2,963of 105k sites · Top 5%
- Clothing, worldwide#12,344of 459,295 brands · Top 5%
- Clothing, Australia#459of 12,275 brands · Top 5%
69.8k
estimated visits in September
1 mo ▼ −1.3%4 mo ▼ −9.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Morrison.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Morrison holds 2.9 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 25% of customers give five stars and 75% one star.
Clothing Store Men's Clothing Store Fashion Accessories Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Morrison sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Morrison sells on Shopify, 99% of its catalogue in stock. The best seller is Charlie Cargo Pant_Khaki, at A$289.00, followed by Watson Shirt_White and Charlie Cargo Pant_Navy.
#1Charlie Cargo Pant_KhakiMorrisonA$289.00In stock
#2Watson Shirt_WhiteMorrisonA$269.00In stock
#3Charlie Cargo Pant_NavyMorrisonA$289.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Morrison in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 12% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$208.52
- Currency
- AUD
04 · Ads
What Morrison is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Morrison runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
Back in StockMorrison7 Oct 2026video
Back in StockMorrison7 Oct 2026video
Back in StockMorrison7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Morrison International Pty Ltdverified
Text ad20 Oct 2026Morrison International Pty Ltdverified
Text ad20 Oct 2026Morrison International Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Morrison.
The creators who tag @morrisonclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @morrisonclothing on Instagram, led by Emmi Masten (10.1k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmmi Masten@emmi_masten · 🇦🇺 AU | Fashion style luxury Creator | 10.1k | 3.2% | 2 | Tagged @morrisonclothing |
06 · Competitors according to Gravity
Who Morrison competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Morrison among Clothing brands in Australia. The closest is CABLE, then ROWIE, Fleur Collective, Kowtow Australia, avyandco, VIKTORIA & WOODS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CABLEcablemelbourne.com | |||||||
| ROWIErowiethelabel.com | |||||||
| Fleur Collectivefleurcollective.com.au | |||||||
| Kowtow Australiaau.kowtowclothing.com | |||||||
| avyandcoavyandco.com | |||||||
| VIKTORIA & WOODSviktoriaandwoods.com.au |
07 · Company
The company behind Morrison.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Morrison is a company based in Fremantle, Australia, on a domain registered in April 2002. It employs about 395 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Fremantle
- Founded
- Data not available
- Domain registered
- 17 Apr 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 395 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- morrisonshop.com · Shopify · AUD
- Catalogue
- 221 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Morrison
What people ask Google about Morrison.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Morrison legit or a scam?
According to Gravity by Benchr, Morrison is a brand based in Fremantle, Australia: its website has existed since April 2002, it sells on a Shopify store, it employs 395 people on LinkedIn, it has 75,777 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Morrison?
Morrison is an Australian designer fashion brand that sells clothing including dresses, denim, knitwear, and accessories, featuring relaxed silhouettes and luxurious natural fabrics. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Morrison cost?
Morrison's best seller, Charlie Cargo Pant_Khaki, sells A$289.00 on morrisonshop.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check morrisonshop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Morrison discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Morrison advertises on Facebook and Instagram and on Google, where its offers often run. Check morrisonshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Morrison?
Morrison sells on its own website, morrisonshop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Morrison?
Gravity by Benchr records a company based in Fremantle, Australia, whose domain was registered in 2002, with 395 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Morrison growing?
Not at the moment. Gravity by Benchr estimates about 69,800 visits to morrisonshop.com in September 2026, down 1% in a month and down 9% over three months. Morrison ranks #459 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Morrison use?
Gravity by Benchr identifies morrisonshop.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Morrison's ad budget?
Gravity by Benchr does not publish a spend figure for Morrison on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Morrison ranks #459 of 12,275 by estimated traffic. Its closest competitors on the same market are CABLE, ROWIE, Fleur Collective, Kowtow Australia and avyandco. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Morrison.