Brand page · Shoes · United Kingdom
moshulu: 237k visits a month, 35 active Meta ads, Gravity score 551.
moshulu — Moshulu is a footwear retailer that sells colourful shoes, boots, slippers and accessories for women, men and children. In September 2026 moshulu.co.uk drew an estimated 237k visits, down 7% on the month before. It ranks #43 of 2,017 Shoes brands in United Kingdom and holds a 4.1 Trustpilot rating over 318 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 96 peers: Shoes brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Moshulu is a footwear retailer that sells colourful shoes, boots, slippers and accessories for women, men and children.
01 · Traffic
How much traffic moshulu gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
moshulu drew an estimated 237k visits in September 2026, down 7% on the month before and down 14% over three months.
- Worldwide#45,579of 4.5m sites · Top 5%
- In United Kingdom#2,321of 192k sites · Top 5%
- Shoes, worldwide#893of 46,962 brands · Top 5%
- Shoes, United Kingdom#43of 2,017 brands · Top 5%
237k
estimated visits in September
1 mo ▼ −7.1%4 mo ▼ −14.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about moshulu.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
moshulu holds 4.1 out of 5 on Trustpilot over 318 reviews, 29 of them in the last twelve months: 69% of customers give five stars and 14% one star. That volume places moshulu in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What moshulu sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
moshulu sells on Shopify, 98% of its catalogue in stock. The best seller is BAVARIA WAXY TAN, at £59.00, followed by MALIA 2 VIOLET and BAVARIA WAXY INDIGO.
#1BAVARIA WAXY TANmoshulu£59.00In stock
#2MALIA 2 VIOLETmoshulu£39.00In stock
#3BAVARIA WAXY INDIGOmoshulu£59.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places moshulu in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 28% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$111.38
- Currency
- GBP
04 · Ads
What moshulu is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
moshulu runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
The October EditMoshulu3 Oct 2026video
The October EditMoshulu2 Oct 2026video
The October EditMoshulu1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Coastguard Road Ltdverified
Image ad20 Oct 2026Coastguard Road Ltdverified
Text ad20 Oct 2026Coastguard Road Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about moshulu.
The creators who tag @moshulushoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moshulushoes on Instagram, led by Emily Hadley - Art • Interiors • Lifestyle (122k followers, 9.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmily Hadley - Art • Interiors • Lifestyle@emuplops · 🇬🇧 GB | Photography visual arts Creator | 122k | 9.7% | 1 | Tagged @moshulushoes |
06 · Competitors according to Gravity
Who moshulu competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for moshulu among Shoes brands in United Kingdom. The closest is rocalecalzature.it, then Conte' Scarpe e Moda, schuhe.de, office.co.uk, schuh.co.uk, Müller das Schuhhaus.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rocalecalzature.itrocalecalzature.it | |||||||
| Conte' Scarpe e Modacontescarpemoda.it | |||||||
| schuhe.deschuhe.de | |||||||
| office.co.ukoffice.co.uk | |||||||
| schuh.co.ukschuh.co.uk | |||||||
| Müller das Schuhhausmueller-das-schuhhaus.de |
07 · Company
The company behind moshulu.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
moshulu is a company based in Honiton, United Kingdom, founded in 1997 according to LinkedIn, on a domain registered in February 1998. It employs about 72 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Honiton
- Founded
- 1997, per LinkedIn
- Domain registered
- 16 Feb 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 72 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- moshulu.co.uk · Shopify · GBP
- Catalogue
- 568 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about moshulu
What people ask Google about moshulu.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is moshulu legit or a scam?
According to Gravity by Benchr, moshulu is a brand based in Honiton, United Kingdom: its website has existed since February 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 72 people on LinkedIn, it has 12,357 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about moshulu?
Customers rate moshulu 4.1 out of 5 on Trustpilot over 318 reviews, 29 of them in the last twelve months: 69% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is moshulu known for?
Moshulu is a footwear retailer that sells colourful shoes, boots, slippers and accessories for women, men and children. Gravity by Benchr classifies it under Shoes, with Sneakers making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
moshulu prices: how much is it?
moshulu's best seller, BAVARIA WAXY TAN, sells £59.00 on moshulu.co.uk. 98% of the catalogue is in stock. Gravity does not track prices daily: check moshulu.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does moshulu have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: moshulu advertises on Facebook and Instagram and on Google, where its offers often run. Check moshulu.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy moshulu?
moshulu sells on its own website, moshulu.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns moshulu?
Gravity by Benchr records a company based in Honiton, United Kingdom, founded in 1997 according to LinkedIn, on a domain registered in 1998, with 72 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is moshulu growing?
Not at the moment. Gravity by Benchr estimates about 236,500 visits to moshulu.co.uk in September 2026, down 7% in a month and down 14% over three months. moshulu ranks #43 of 2,017 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does moshulu use?
Gravity by Benchr identifies moshulu.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does moshulu spend on Meta ads?
Gravity by Benchr does not publish a spend figure for moshulu on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, moshulu ranks #43 of 2,017 by estimated traffic. Its closest competitors on the same market are rocalecalzature.it, Conte' Scarpe e Moda, schuhe.de, office.co.uk and schuh.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with moshulu.