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- Mother’s Earth
Brand page · Household Supplies · Netherlands
Mother’s Earth traffic, ads & competitors 90.2k visits a month, 698 active Meta ads, Gravity score 573.
Mother’s Earth — Mother's Earth DE is a Dutch brand that offers eco-friendly cleaning products including laundry sheets and dishwasher tablets to reduce plastic waste and CO2 emissions. In September 2026 mothersearth.de drew an estimated 90.2k visits, up 12% on the month before. It ranks #17 of 759 Household Supplies brands in the Netherlands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Household Supplies brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mother's Earth DE is a Dutch brand that offers eco-friendly cleaning products including laundry sheets and dishwasher tablets to reduce plastic waste and CO2 emissions.
01 · Traffic
Mother’s Earth website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mother’s Earth drew an estimated 90.2k visits in September 2026, up 12% on the month before and up 27% over three months.
- Worldwide#102,344of 4.5m sites · Top 5%
- In Germany#4,643of 184k sites · Top 5%
- Household Supplies, worldwide#361of 30,320 brands · Top 5%
- Household Supplies, Germany#17of 759 brands · Top 5%
90.2k
estimated visits in September
1 mo ▲ +11.7%4 mo ▲ +27.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mother’s Earth reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mother’s Earth holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Baby Store Clothing Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mother’s Earth best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mother’s Earth sells on Shopify, 100% of its catalogue in stock. The best seller is Waschmittel-Blätter, at €19.95, followed by Waschmittel-Blätter and Spülmaschinen-Blätter.
#2Waschmittel-BlätterMother’s Earth€19.95In stock
#3Waschmittel-BlätterMother’s Earth€19.95–€119.95In stock
Spülmaschinen-BlätterMother’s Earth€19.95–€59.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mother’s Earth in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 98% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$35.80
- Currency
- EUR
04 · Ads
Mother’s Earth ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mother’s Earth runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2025 (image, text, video).
Sans produits chimiques agressifs 🧪Mothers Earth14 Oct 2026video
Sans produits chimiques agressifs 🧪Mothers Earth14 Oct 2026video
Sans produits chimiques agressifs 🧪Mothers Earth14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Mamma's Earth BVverified
Text ad20 Oct 2026Mamma's Earth BVverified
Text ad20 Oct 2026Mamma's Earth BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mother’s Earth influencers
The creators who tag @mothersearth on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mothersearth on Instagram, led by Tommie Eaton (16.4k followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTommie Eaton@tommie.travels · 🇬🇧 GB | Parenting family Creator | 16.4k | 3.6% | 1 | Tagged @mothersearth |
06 · Competitors according to Gravity
Mother’s Earth competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mother’s Earth among Household Supplies brands in the Netherlands. The closest is Mother's Earth, then Mother's Earth, Mother’s Earth, Pure Laundry Club, Washok.nl, DFNS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mother's Earthnl.mothersearth.com | |||||||
| Mother's Earthmothersearth.fr | |||||||
| Mother’s Earthmothersearth.com | |||||||
| Pure Laundry Clubpurelaundryclub.nl | |||||||
| Washok.nlwashok.nl | |||||||
| DFNSdfns.com |
07 · Company
Who is behind Mother’s Earth?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mother’s Earth is a company based in Hengelo, Netherlands, founded in 2023 according to LinkedIn. It employs about 34 people.
- Entity country
- 🇳🇱 Netherlands · Hengelo
- Founded
- 2023, per LinkedIn
- Employees
- 34 on LinkedIn
- Own store
- mothersearth.de · Shopify · EUR
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mother’s Earth
What people ask Google about Mother’s Earth.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mother’s Earth legit?
According to Gravity by Benchr, Mother’s Earth is a brand based in Hengelo, Netherlands: it sells on a Shopify store, it employs 34 people on LinkedIn, it has 331,095 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Mother’s Earth sell?
Mother's Earth DE is a Dutch brand that offers eco-friendly cleaning products including laundry sheets and dishwasher tablets to reduce plastic waste and CO2 emissions. Gravity by Benchr classifies it under Household Supplies, with Laundry Supplies making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mother’s Earth prices: how much is it?
Mother’s Earth's best seller, Waschmittel-Blätter, sells €19.95 on mothersearth.de. 100% of the catalogue is in stock. Gravity does not track prices daily: check mothersearth.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mother’s Earth discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mother’s Earth advertises on Facebook and Instagram and on Google, where its offers often run. Check mothersearth.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mother’s Earth?
Mother’s Earth sells on its own website, mothersearth.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mother’s Earth?
Gravity by Benchr records a company based in Hengelo, Netherlands, founded in 2023 according to LinkedIn, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mother’s Earth growing?
Yes. Gravity by Benchr estimates about 90,200 visits to mothersearth.de in September 2026, up 12% in a month and up 27% over three months. Mother’s Earth ranks #17 of 759 Household Supplies brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mother’s Earth use?
Gravity by Benchr identifies mothersearth.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mother’s Earth's ad budget?
Gravity by Benchr does not publish a spend figure for Mother’s Earth on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in the Netherlands?
Among Household Supplies brands in the Netherlands in the Gravity by Benchr index, Mother’s Earth ranks #17 of 759 by estimated traffic. Its closest competitors on the same market are Mother's Earth, Mother's Earth, Mother’s Earth, Pure Laundry Club and Washok.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mother’s Earth.