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Brand page · Clothing · New Zealand

Mount Kiwi Top 5% worldwide Top 5% in New Zealand Top 5% in Clothing Top 5% in Clothing in New Zealand
mountkiwi.co.nz·🇳🇿 Hamilton, New Zealand· Shopify·Since 2017

Mount Kiwi: 47.5k visits a month, 34 active Meta ads, Gravity score 503.

Mount Kiwi — Mount Kiwi is a New Zealand brand that sells sustainable wool clothing including jackets, jerseys, knitwear and accessories made from 100% pure New Zealand wool. In September 2026 mountkiwi.co.nz drew an estimated 47.5k visits, down 52% on the month before. It ranks #85 of 2,191 Clothing brands in New Zealand and holds a 4.2 Trustpilot rating over 20 reviews.

mountkiwi.co.nz@mountkiwi 15kFacebookTrustpilot 4.2Meta Ad Library 34

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
47.5k
−52% vs. August 2026
Instagram followers
15k
557 posts · @mountkiwi
Trustpilot
4.2
20 reviews · 20 in 12 months
Meta ads
34
active · on Google since 2025
Products
90%
in stock · 111 collections
Rank in New Zealand
#85
of 2,191 in Clothing
LinkedIn
—
Data not available
Earned media value
€58.1
per month, Instagram

Gravity score

503/ 1000 · 9 of 10 indicators rated
Brand Power548
Momentum413
Performance546

Percentiles within 105 peers: Clothing brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Mount Kiwi is a New Zealand brand that sells sustainable wool clothing including jackets, jerseys, knitwear and accessories made from 100% pure New Zealand wool.

01 · Traffic

How much traffic Mount Kiwi gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Mount Kiwi drew an estimated 47.5k visits in September 2026, down 52% on the month before and down 56% over three months.

  • Worldwide#177,731of 4.5m sites · Top 5%
  • In New Zealand#706of 26.3k sites · Top 5%
  • Clothing, worldwide#17,099of 459,295 brands · Top 5%
  • Clothing, New Zealand#85of 2,191 brands · Top 5%
Monthly visitssource Sept 2026

47.5k

estimated visits in September

1 mo ▼ −51.9%4 mo ▼ −56.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Mount Kiwi.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Mount Kiwi holds 4.2 out of 5 on Trustpilot over 20 reviews, 20 of them in the last twelve months: 80% of customers give five stars and 15% one star. That volume places Mount Kiwi in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
4.2TrustScore · 20 reviews · 20 in 12 months
Top 50% review volumeTop 40% rating quality
5 ★80%
4 ★0%
3 ★5%
2 ★0%
1 ★15%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Mount Kiwi sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Mount Kiwi sells on Shopify, 90% of its catalogue in stock. The best seller is NZ Wool Slippers - Moss, at NZ$139.00, followed by Womens 50 Shades on Grey NZ Wool Jacket and NZ Wool Slippers - Charcoal.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Outerwear31%
Clothing Tops26%
Hats21%
Scarves & Shawls5%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing63%
Clothing Accessories27%
Backpacks4%
Shoes4%
Apparel & Accessories1%

The dominant category places Mount Kiwi in its comparison group.

Prices and ratingsstore data
Average rating
4.91 / 5
Rated products
87% of the catalogue
In stock
90%
Upper price quartile
US$145.11
Currency
NZD

05 · Influencers

Who talks about Mount Kiwi.

The creators who tag @mountkiwi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @mountkiwi on Instagram, led by Phil Uden (16.2k followers, 0.3% engagement).

Influencersaccounts tagging @mountkiwi · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPhil Uden@phil.uden · 🇳🇿 NZRelationship couple life Creator16.2k0.3%1Tagged @mountkiwi
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Mount Kiwi competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Mount Kiwi among Clothing brands in New Zealand. The closest is Patagonia, then Marmot, Merinomink, Outback Trading Co (NZ), beiged, Alchemy Equipment.

CompetitorsClothing · New Zealand · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Patagoniapatagonia.co.nz
Marmotmarmot.co.nz
Merinominkmerinomink.com
Outback Trading Co (NZ)outbacktrading.co.nz
beigedbeigedstore.com
Alchemy Equipmentalchemy-equipment.com
Competitors Gravity finds for Mount Kiwi. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Mount Kiwi with Patagonia

07 · Company

The company behind Mount Kiwi.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Mount Kiwi is a company based in Hamilton, New Zealand, on a domain registered in May 2017.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇿 New Zealand · Hamilton
Founded
Data not available
Domain registered
9 May 2017
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
mountkiwi.co.nz · Shopify · NZD
Catalogue
111 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Mount Kiwi

What people ask Google about Mount Kiwi.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Mount Kiwi legit?

According to Gravity by Benchr, Mount Kiwi is a brand based in Hamilton, New Zealand: its website has existed since May 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 15,023 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Mount Kiwi?

Customers rate Mount Kiwi 4.2 out of 5 on Trustpilot over 20 reviews, 20 of them in the last twelve months: 80% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Mount Kiwi known for?

Mount Kiwi is a New Zealand brand that sells sustainable wool clothing including jackets, jerseys, knitwear and accessories made from 100% pure New Zealand wool. Gravity by Benchr classifies it under Clothing, with Outerwear making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Mount Kiwi expensive?

Mount Kiwi's best seller, NZ Wool Slippers - Moss, sells NZ$139.00 on mountkiwi.co.nz. 90% of the catalogue is in stock. Gravity does not track prices daily: check mountkiwi.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Mount Kiwi have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Mount Kiwi advertises on Facebook and Instagram and on Google, where its offers often run. Check mountkiwi.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Mount Kiwi?

Mount Kiwi sells on its own website, mountkiwi.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Mount Kiwi?

Gravity by Benchr records a company based in Hamilton, New Zealand, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Mount Kiwi doing well?

Not at the moment. Gravity by Benchr estimates about 47,500 visits to mountkiwi.co.nz in September 2026, down 52% in a month and down 56% over three months. Mount Kiwi ranks #85 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Mount Kiwi use?

Gravity by Benchr identifies mountkiwi.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Mount Kiwi's ad budget?

Gravity by Benchr does not publish a spend figure for Mount Kiwi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in New Zealand?

Among Clothing brands in New Zealand in the Gravity by Benchr index, Mount Kiwi ranks #85 of 2,191 by estimated traffic. Its closest competitors on the same market are Patagonia, Marmot, Merinomink, Outback Trading Co (NZ) and beiged. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mount Kiwi.