Brand page · Outdoor Recreation
MOVS® traffic, ads & competitors 42.2k visits a month, 88 active Meta ads.
MOVS® — MOVS is a Swedish one-stop bike shop offering electric bicycles and regular bicycles for sale, subscription, and benefit programs. In September 2026 movsbike.com drew an estimated 42.2k visits, up 54% on the month before. It ranks #30 of 462 Outdoor Recreation brands and holds a 3.9 Trustpilot rating over 2,439 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
MOVS is a Swedish one-stop bike shop offering electric bicycles and regular bicycles for sale, subscription, and benefit programs.
01 · Traffic
MOVS® website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MOVS® drew an estimated 42.2k visits in September 2026, up 54% on the month before and up 37% over three months.
- Worldwide#196,483of 4.5m sites · Top 5%
- In Sweden#1,489of 27.3k sites · Top 10%
- Outdoor Recreation, worldwide#4,390of 101,136 brands · Top 5%
- Outdoor Recreation, Sweden#30of 462 brands · Top 10%
42.2k
estimated visits in September
1 mo ▲ +53.7%4 mo ▲ +36.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MOVS® reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MOVS® holds 3.9 out of 5 on Trustpilot over 2,439 reviews, 394 of them in the last twelve months: 49% of customers give five stars and 10% one star. That volume places MOVS® in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Bicycle Store Bike Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MOVS® best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MOVS®'s catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MOVS® in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
MOVS® ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MOVS® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text).
MOVS3 Oct 2026image
Sveriges mest sålda elcykel!MOVS18 Sept 2026image
Sveriges mest sålda elcykel!MOVS16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Mipecorp ABverified
Text ad18 Oct 2026Movs Technology Group ABverified
Text ad16 Oct 2026Mipecorp ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MOVS® influencers
The creators who tag @movsbike on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
MOVS® competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MOVS® among Outdoor Recreation brands. The closest is papavelo.by, then Caiaqueiro, Bisiklet, Wilderness Supply, Kitemana, BikeBike.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| papavelo.bypapavelo.by | |||||||
| Caiaqueirocaiaqueiro.com.br | |||||||
| Bisikletatabisiklet.com | |||||||
| Wilderness Supplywildernesssupply.ca | |||||||
| Kitemanakitemana.fr | |||||||
| BikeBikebikebike.ca |
07 · Company
Who is behind MOVS®?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MOVS® is an e-commerce brand, founded in 2005 according to LinkedIn, on a domain registered in September 2024. It employs about 34 people.
- Founded
- 2005, per LinkedIn
- Domain registered
- 12 Sept 2024
- Employees
- 34 on LinkedIn
- Own store
- movsbike.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MOVS®
What people ask Google about MOVS®.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MOVS® legit or a scam?
According to Gravity by Benchr, MOVS® is a brand: its website has existed since September 2024, its Trustpilot profile is claimed by the brand, it employs 34 people on LinkedIn, it has 1,286 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
MOVS® reviews
Customers rate MOVS® 3.9 out of 5 on Trustpilot over 2,439 reviews, 394 of them in the last twelve months: 49% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MOVS® sell?
MOVS is a Swedish one-stop bike shop offering electric bicycles and regular bicycles for sale, subscription, and benefit programs. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a MOVS® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MOVS® advertises on Facebook and Instagram and on Google, where its offers often run. Check movsbike.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns MOVS®?
Gravity by Benchr records a company, founded in 2005 according to LinkedIn, on a domain registered in 2024, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MOVS® growing?
Yes. Gravity by Benchr estimates about 42,200 visits to movsbike.com in September 2026, up 54% in a month and up 37% over three months. MOVS® ranks #30 of 462 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is MOVS®'s ad budget?
Gravity by Benchr does not publish a spend figure for MOVS® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, MOVS® ranks #30 of 462 by estimated traffic. Its closest competitors on the same market are papavelo.by, Caiaqueiro, Bisiklet, Wilderness Supply and Kitemana. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MOVS®.