Brand page · Baby Transport Accessories · Netherlands
Mr Fold: 51.4k visits a month, 43 active Meta ads.
Mr Fold — Mr Fold is a Dutch company that sells children's carts and strollers, originally starting with beach carts that evolved into products designed to replace both strollers and beach carts for transporting children. In September 2026 mr-fold.com drew an estimated 51.4k visits, up 87% on the month before. It ranks #4 of 62 Baby Transport Accessories brands in Netherlands and holds a 4.7 Trustpilot rating over 285 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Mr Fold is a Dutch company that sells children's carts and strollers, originally starting with beach carts that evolved into products designed to replace both strollers and beach carts for transporting children.
01 · Traffic
How much traffic Mr Fold gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mr Fold drew an estimated 51.4k visits in September 2026, up 87% on the month before and up 1,253% over three months.
- Worldwide#166,015of 4.5m sites · Top 5%
- In Germany#7,489of 184k sites · Top 5%
- Baby Transport Accessories, worldwide#66of 1,045 brands · Top 10%
- Baby Transport Accessories, Germany#4of 62 brands · Top 10%
51.4k
estimated visits in September
1 mo ▲ +86.5%4 mo ▲ +1,252.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mr Fold.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mr Fold holds 4.7 out of 5 on Trustpilot over 285 reviews, 225 of them in the last twelve months: 85% of customers give five stars and 4% one star. That volume places Mr Fold in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mr Fold sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mr Fold sells on Shopify, 90% of its catalogue in stock. The best seller is P-Series Luxury 4-seater stroller wagon, at €549.00, followed by Snack tray and Rain cover.
#1P-Series Luxury 4-seater stroller wagonMr Fold€549.00In stock
#2Snack trayMr Fold€19.00In stock
#3Rain coverMr Fold€69.00–€79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mr Fold in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 80% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$68.88
- Currency
- EUR
04 · Ads
What Mr Fold is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mr Fold runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since April 2025 (image, text, video).
Licht. Slim. Ruim. Mr FoldMr Fold1 Oct 2026image
Enfin de la place pour toute la familleMr Fold1 Oct 2026image
P-Series Luxe 2-zits KinderkarMr Fold1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BSP Industries B.V.verified
Text ad20 Oct 2026BSP Industries B.V.verified
Text ad20 Oct 2026BSP Industries B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mr Fold.
The creators who tag @mrfoldofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mrfoldofficial on Instagram, led by Baukje Snieder (30.9k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBaukje Snieder@baukjesnieder · 🇳🇱 NL | Decoration garden diy Creator | 30.9k | 2.7% | 1 | Tagged @mrfoldofficial |
06 · Competitors according to Gravity
Who Mr Fold competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mr Fold among Baby Transport Accessories brands in Netherlands. The closest is Mutsy, then Pronto Stroller, Knit & Carry, myhummingbird.nl, roova-shop.com, Koelstra.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mutsymutsyworld.com | |||||||
| Pronto Strollerprontostroller.nl | |||||||
| Knit & Carryknitandcarry.com | |||||||
| myhummingbird.nlmyhummingbird.nl | |||||||
| roova-shop.comroova-shop.com | |||||||
| Koelstrakoelstra.nl |
07 · Company
The company behind Mr Fold.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mr Fold is a company based in 's-Hertogenbosch, Netherlands, on a domain registered in November 2024. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · 's-Hertogenbosch
- Founded
- Data not available
- Domain registered
- 7 Nov 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mr-fold.com · Shopify · EUR
- Catalogue
- 10 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mr Fold
What people ask Google about Mr Fold.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mr Fold a legit company?
According to Gravity by Benchr, Mr Fold is a brand based in 's-Hertogenbosch, Netherlands: its website has existed since November 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 9,593 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Mr Fold?
Customers rate Mr Fold 4.7 out of 5 on Trustpilot over 285 reviews, 225 of them in the last twelve months: 85% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mr Fold?
Mr Fold is a Dutch company that sells children's carts and strollers, originally starting with beach carts that evolved into products designed to replace both strollers and beach carts for transporting children. Gravity by Benchr classifies it under Baby Transport Accessories, with Baby Stroller Accessories making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mr Fold expensive?
Mr Fold's best seller, P-Series Luxury 4-seater stroller wagon, sells €549.00 on mr-fold.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check mr-fold.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mr Fold discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mr Fold advertises on Facebook and Instagram and on Google, where its offers often run. Check mr-fold.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mr Fold?
Mr Fold sells on its own website, mr-fold.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Mr Fold?
Gravity by Benchr records a company based in 's-Hertogenbosch, Netherlands, whose domain was registered in 2024, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mr Fold doing well?
Yes. Gravity by Benchr estimates about 51,400 visits to mr-fold.com in September 2026, up 87% in a month and up 1,253% over three months. Mr Fold ranks #4 of 62 Baby Transport Accessories brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mr Fold use?
Gravity by Benchr identifies mr-fold.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records.
What is Mr Fold's ad budget?
Gravity by Benchr does not publish a spend figure for Mr Fold on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport Accessories brands in Netherlands?
Among Baby Transport Accessories brands in Netherlands in the Gravity by Benchr index, Mr Fold ranks #4 of 62 by estimated traffic. Its closest competitors on the same market are Mutsy, Pronto Stroller, Knit & Carry, myhummingbird.nl and roova-shop.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mr Fold.