- Gravity
- Rankings
- Home & Garden
- Decor
- Mrs. Alice
Brand page · Decor · United Kingdom
Mrs. Alice: 115k visits a month, 86 active Meta ads, Gravity score 656.
Mrs. Alice — Mrs. Alice is a British homeware brand that offers enchanting and elegant tablescapes and tableware curated by Alice Naylor-Leyland. In September 2026 mrsalice.com drew an estimated 115k visits, down 25% on the month before. It ranks #263 of 42,373 Decor brands in United Kingdom and holds a 4.6 Trustpilot rating over 2,156 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mrs. Alice is a British homeware brand that offers enchanting and elegant tablescapes and tableware curated by Alice Naylor-Leyland.
01 · Traffic
How much traffic Mrs. Alice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mrs. Alice drew an estimated 115k visits in September 2026, down 25% on the month before and up 51% over three months.
- Worldwide#83,605of 4.5m sites · Top 5%
- In United States#27,502of 1.2m sites · Top 5%
- Decor, worldwide#1,478of 185,686 brands · Top 1%
- Decor, United States#263of 42,373 brands · Top 1%
115k
estimated visits in September
1 mo ▼ −25.1%4 mo ▲ +50.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mrs. Alice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mrs. Alice holds 4.6 out of 5 on Trustpilot over 2,156 reviews, 358 of them in the last twelve months: 87% of customers give five stars and 7% one star. That volume places Mrs. Alice in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Mrs. Alice scores 4.7 over 24 reviews.
Home Goods Store Decoration and Interior Design Store Gift Shop Home Improvement Store Glassware Store Countertop Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mrs. Alice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mrs. Alice sells on Shopify, 84% of its catalogue in stock. The best seller is Frilled Leopard Apron, at £42.00, followed by Berry Red Personalisable Velvet Bow and Pink Candles (Set of 8).
#1Frilled Leopard ApronMrs. Alice£42.00In stock
#2Berry Red Personalisable Velvet BowMrs. Alice£6.00In stock
#3Pink Candles (Set of 8)Mrs. Alice£18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mrs. Alice in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 26% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$169.42
- Currency
- GBP
04 · Ads
What Mrs. Alice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mrs. Alice runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
British Luxury for the Table.Mrs. Alice7 Oct 2026image
Mrs. AliceMrs. Alice7 Oct 2026image
Classic British Decor.Mrs. Alice7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Alice Naylor-Leyland Limitedverified
Text ad20 Oct 2026Alice Naylor-Leyland Limitedverified
Text ad20 Oct 2026Alice Naylor-Leyland Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mrs. Alice.
The creators who tag @mrsaliceshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mrsaliceshop on Instagram, led by ALICE NAYLOR-LEYLAND (279k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AALICE NAYLOR-LEYLAND@mrsalice · 🇬🇧 GB | Fashion style luxury Creator | 279k | 1.4% | 10 | Tagged @mrsaliceshop |
06 · Competitors according to Gravity
Who Mrs. Alice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mrs. Alice among Decor brands in United Kingdom. The closest is Rosie Gore, then Casa by Josephine Jenno, Summerill & Bishop, Addison Ross, Jarapa, Late Afternoon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rosie Gorerosiegore.com | |||||||
| Casa by Josephine Jennocasabyjj.com | |||||||
| Summerill & Bishopsummerillandbishop.com | |||||||
| Addison Rosseu.addisonross.com | |||||||
| Jarapajarapa.co.uk | |||||||
| Late Afternoonlateafternoon.co.uk |
07 · Company
The company behind Mrs. Alice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mrs. Alice is a company based in Orton Southgate, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in February 2014. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Orton Southgate
- Founded
- 2019, per LinkedIn
- Domain registered
- 5 Feb 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mrsalice.com · Shopify · GBP
- Catalogue
- 517 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mrs. Alice
What people ask Google about Mrs. Alice.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mrs. Alice legit or a scam?
According to Gravity by Benchr, Mrs. Alice is a brand based in Orton Southgate, United Kingdom: its website has existed since February 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 32 people on LinkedIn, it has 294,319 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Mrs. Alice?
Customers rate Mrs. Alice 4.6 out of 5 on Trustpilot over 2,156 reviews, 358 of them in the last twelve months: 87% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Mrs. Alice scores 4.7 over 24 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mrs. Alice known for?
Mrs. Alice is a British homeware brand that offers enchanting and elegant tablescapes and tableware curated by Alice Naylor-Leyland. Gravity by Benchr classifies it under Decor, with Tableware making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mrs. Alice expensive?
Mrs. Alice's best seller, Frilled Leopard Apron, sells £42.00 on mrsalice.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check mrsalice.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mrs. Alice discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mrs. Alice advertises on Facebook and Instagram and on Google, where its offers often run. Check mrsalice.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mrs. Alice?
Mrs. Alice sells on its own website, mrsalice.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mrs. Alice?
Gravity by Benchr records a company based in Orton Southgate, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2014, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mrs. Alice doing well?
Yes. Gravity by Benchr estimates about 114,600 visits to mrsalice.com in September 2026, down 25% in a month and up 51% over three months. Mrs. Alice ranks #263 of 42,373 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mrs. Alice use?
Gravity by Benchr identifies mrsalice.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mrs. Alice spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mrs. Alice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Mrs. Alice ranks #263 of 42,373 by estimated traffic. Its closest competitors on the same market are Rosie Gore, Casa by Josephine Jenno, Summerill & Bishop, Addison Ross and Jarapa. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mrs. Alice.