Brand page · Food Items · United States
Mrs. Fields traffic, ads & competitors 68.1k visits a month, 5 active Meta ads, Gravity score 545.
Mrs. Fields — Mrs. Fields is an American food company specializing in cookies and gourmet gifts, offering cookie baskets, coffee cakes, chocolate covered strawberries, and other treats for nationwide delivery. In September 2026 mrsfields.com drew an estimated 68.1k visits, down 1% on the month before. It ranks #417 of 20,419 Food Items brands in the United States and holds a 1.8 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 651 peers: Food Items brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mrs. Fields is an American food company specializing in cookies and gourmet gifts, offering cookie baskets, coffee cakes, chocolate covered strawberries, and other treats for nationwide delivery.
01 · Traffic
Mrs. Fields website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mrs. Fields drew an estimated 68.1k visits in September 2026, down 1% on the month before and down 43% over three months.
- Worldwide#130,557of 4.5m sites · Top 5%
- In United States#42,388of 1.2m sites · Top 5%
- Food Items, worldwide#3,587of 260,714 brands · Top 5%
- Food Items, United States#417of 20,419 brands · Top 5%
68.1k
estimated visits in September
1 mo ▼ −1.2%4 mo ▼ −43.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mrs. Fields reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mrs. Fields holds 1.8 out of 5 on Trustpilot over 23 reviews, 10 of them in the last twelve months: 9% of customers give five stars and 74% one star. That volume places Mrs. Fields in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cookie Shop Gift Shop Cake Shop Bakery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mrs. Fields best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mrs. Fields sells on Shopify, 99% of its catalogue in stock. The best seller is 8" Cinnamon Walnut Coffee Cake, at US$35.00, followed by Celebration Belgian Chocolate Covered Strawberries and 10" Cinnamon Walnut Coffee Cake.
8" Cinnamon Walnut Coffee CakeMrs. FieldsUS$35.00In stock
Celebration Belgian Chocolate Covered StrawberriesMrs. FieldsUS$50.00In stock
10" Cinnamon Walnut Coffee CakeMrs. FieldsUS$45.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mrs. Fields in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 39% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$66.00
- Currency
- USD
04 · Ads
Mrs. Fields ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mrs. Fields runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2024 (image, text, video).
Mrs. Fields® CookiesMrs. Fields23 Aug 2026image
A Classic for a ReasonMrs. Fields19 Aug 2026video
Subscribe & SaveMrs. Fields19 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Mrs. Fields Gifting and Licensing LLCverified
Text ad19 Oct 2026Mrs. Fields Gifting and Licensing LLCverified
Text ad19 Oct 2026Mrs. Fields Gifting and Licensing LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mrs. Fields influencers
The creators who tag @mrsfieldscookies on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mrsfieldscookies on Instagram, led by kittyloco (35.3k followers, 45.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| kkittyloco@kitty_loco · 🇺🇸 US | Fashion style luxury Creator | 35.3k | 45.7% | 1 | Tagged @mrsfieldscookies |
06 · Competitors according to Gravity
Mrs. Fields competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mrs. Fields among Food Items brands in the United States. The closest is New Yorker Bagels, then Simple Kneads, Bruges Belgian Bistro, Junior's Cheesecake, Sheng Kee Bakery, Killer Brownie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| New Yorker Bagelsnewyorkerbagels.com | |||||||
| Simple Kneadssimplekneads.com | |||||||
| Bruges Belgian Bistrobrugesshop.com | |||||||
| Junior's Cheesecakejuniorscheesecake.com | |||||||
| Sheng Kee Bakeryshengkee.com | |||||||
| Killer Browniekillerbrownie.com |
07 · Company
Who is behind Mrs. Fields?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mrs. Fields is a company based in Las Vegas, United States, on a domain registered in March 1996.
- Entity country
- 🇺🇸 United States · Las Vegas
- Domain registered
- 20 Mar 1996
- Status
- Operating
- Own store
- mrsfields.com · Shopify · USD
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mrs. Fields
What people ask Google about Mrs. Fields.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mrs. Fields a legit company?
According to Gravity by Benchr, Mrs. Fields is a brand based in Las Vegas, United States: its website has existed since March 1996, it sells on a Shopify store, it has 28,437 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Mrs. Fields?
Customers rate Mrs. Fields 1.8 out of 5 on Trustpilot over 23 reviews, 10 of them in the last twelve months: 9% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mrs. Fields?
Mrs. Fields is an American food company specializing in cookies and gourmet gifts, offering cookie baskets, coffee cakes, chocolate covered strawberries, and other treats for nationwide delivery. Gravity by Benchr classifies it under Food Items, with Bakery making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mrs. Fields cost?
Mrs. Fields' best seller, 8" Cinnamon Walnut Coffee Cake, sells US$35.00 on mrsfields.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check mrsfields.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Mrs. Fields have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mrs. Fields advertises on Facebook and Instagram and on Google, where its offers often run. Check mrsfields.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mrs. Fields?
Mrs. Fields sells on its own website, mrsfields.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mrs. Fields?
Gravity by Benchr records a company based in Las Vegas, United States, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mrs. Fields growing?
Not at the moment. Gravity by Benchr estimates about 68,100 visits to mrsfields.com in September 2026, down 1% in a month and down 43% over three months. Mrs. Fields ranks #417 of 20,419 Food Items brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mrs. Fields use?
Gravity by Benchr identifies mrsfields.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mrs. Fields' ad budget?
Gravity by Benchr does not publish a spend figure for Mrs. Fields on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United States?
Among Food Items brands in the United States in the Gravity by Benchr index, Mrs. Fields ranks #417 of 20,419 by estimated traffic. Its closest competitors on the same market are New Yorker Bagels, Simple Kneads, Bruges Belgian Bistro, Junior's Cheesecake and Sheng Kee Bakery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mrs. Fields.