- Gravity
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- Food, Beverages & Tobacco
- Food Items
- Mr Simms Sweet Shop
Brand page · Food Items · United Kingdom
Mr Simms Sweet Shop: 38.3k visits a month, 3 active Meta ads, Gravity score 542.
Mr Simms Sweet Shop — Mr Simms Sweet Shop is a traditional sweet shop that sells a variety of sweets, fudge, handmade chocolate, American candy, and gifting products. They operate as the UK's largest family of traditional sweet shops with both online and physical store locations. In September 2026 mrsimms.co drew an estimated 38.3k visits, up 22% on the month before. It ranks #238 of 5,144 Food Items brands in United Kingdom and holds a 2.9 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mr Simms Sweet Shop is a traditional sweet shop that sells a variety of sweets, fudge, handmade chocolate, American candy, and gifting products. They operate as the UK's largest family of traditional sweet shops with both online and physical store locations.
01 · Traffic
How much traffic Mr Simms Sweet Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mr Simms Sweet Shop drew an estimated 38.3k visits in September 2026, up 22% on the month before and up 20% over three months.
- Worldwide#213,448of 4.5m sites · Top 5%
- In United Kingdom#11,164of 192k sites · Top 10%
- Food Items, worldwide#6,435of 260,714 brands · Top 5%
- Food Items, United Kingdom#238of 5,144 brands · Top 5%
38.3k
estimated visits in September
1 mo ▲ +22.5%4 mo ▲ +19.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mr Simms Sweet Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mr Simms Sweet Shop holds 2.9 out of 5 on Trustpilot over 27 reviews, 22 of them in the last twelve months: 41% of customers give five stars and 44% one star. That volume places Mr Simms Sweet Shop in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Chocolate Shop Confectionery Candy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mr Simms Sweet Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mr Simms Sweet Shop sells on Shopify, 98% of its catalogue in stock. The best seller is Black Death Ultra Sour - Exclusive, at £4.30–£17.50, followed by Simms Sour Scale Bag 138g and Black Death Ultra Sour 100g.
#1Black Death Ultra Sour - ExclusiveMr Simms Sweet Shop£4.30–£17.50In stock
#2Simms Sour Scale Bag 138gMr Simms Sweet Shop£5.99In stock
#3Black Death Ultra Sour 100gMr Simms Sweet Shop£4.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mr Simms Sweet Shop in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 26% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$5.29
- Currency
- GBP
04 · Ads
What Mr Simms Sweet Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mr Simms Sweet Shop runs Meta ads on Facebook, Instagram.
Early Bird Christmas Treat!Mr Simms Sweet Shop5 Oct 2026image
Traditional & Retro Sweets | Mr Simms Sweet ShopMr Simms Sweet Shop2 Oct 2026image
Mr Simms Sweet ShopMr Simms Sweet Shop1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Mr Simms Sweet Shop.
The creators who tag @mrsimms_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Mr Simms Sweet Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mr Simms Sweet Shop among Food Items brands in United Kingdom. The closest is Joe's Sweetie Barn, then Happy Candy, Online Sweet Shop, The Sweet Store, The Vegan Candy Man, Chocolate Emporium.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Joe's Sweetie Barnjoessweetiebarn.co.uk | |||||||
| Happy Candyhappycandy.co.uk | |||||||
| Online Sweet Shopgiantbradleyssweetshop.com | |||||||
| The Sweet Storethesweetstore.co.uk | |||||||
| The Vegan Candy Manthevegancandyman.com | |||||||
| Chocolate Emporiumchocolateemporium.com |
07 · Company
The company behind Mr Simms Sweet Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mr Simms Sweet Shop is a company based in Stafford, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in December 2017. It employs about 58 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Stafford
- Founded
- 2004, per LinkedIn
- Domain registered
- 15 Dec 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 58 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mrsimms.co · Shopify · GBP
- Catalogue
- 53 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mr Simms Sweet Shop
What people ask Google about Mr Simms Sweet Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mr Simms Sweet Shop legit?
According to Gravity by Benchr, Mr Simms Sweet Shop is a brand based in Stafford, United Kingdom: its website has existed since December 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 58 people on LinkedIn, it has 5,896 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Mr Simms Sweet Shop?
Customers rate Mr Simms Sweet Shop 2.9 out of 5 on Trustpilot over 27 reviews, 22 of them in the last twelve months: 41% give five stars, 44% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mr Simms Sweet Shop sell?
Mr Simms Sweet Shop is a traditional sweet shop that sells a variety of sweets, fudge, handmade chocolate, American candy, and gifting products. They operate as the UK's largest family of traditional sweet shops with both online and physical store locations. Gravity by Benchr classifies it under Food Items, with Candy & Chocolate making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mr Simms Sweet Shop expensive?
Mr Simms Sweet Shop's best seller, Black Death Ultra Sour - Exclusive, sells from £4.30 to £17.50 on mrsimms.co. 98% of the catalogue is in stock. Gravity does not track prices daily: check mrsimms.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Mr Simms Sweet Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mr Simms Sweet Shop advertises on Facebook and Instagram, where its offers often run. Check mrsimms.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mr Simms Sweet Shop?
Mr Simms Sweet Shop sells on its own website, mrsimms.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mr Simms Sweet Shop?
Gravity by Benchr records a company based in Stafford, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2017, with 58 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mr Simms Sweet Shop growing?
Yes. Gravity by Benchr estimates about 38,300 visits to mrsimms.co in September 2026, up 22% in a month and up 20% over three months. Mr Simms Sweet Shop ranks #238 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mr Simms Sweet Shop use?
Gravity by Benchr identifies mrsimms.co as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mr Simms Sweet Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mr Simms Sweet Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Mr Simms Sweet Shop ranks #238 of 5,144 by estimated traffic. Its closest competitors on the same market are Joe's Sweetie Barn, Happy Candy, Online Sweet Shop, The Sweet Store and The Vegan Candy Man. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mr Simms Sweet Shop.