Brand page · Health Care · Australia
Mr Vitamins: 69k visits a month, 12 active Meta ads, Gravity score 471.
Mr Vitamins — Mr Vitamins is Australia's most trusted health food and supplement shop. Take control of your health with our team and the #1 vitamin store by your side. Order today!. In September 2026 mrvitamins.com.au drew an estimated 69k visits, up 19% on the month before. It ranks #62 of 2,157 Health Care brands in Australia and holds a 2.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 135 peers: Health Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mr Vitamins is Australia's most trusted health food and supplement shop. Take control of your health with our team and the #1 vitamin store by your side. Order today!
01 · Traffic
How much traffic Mr Vitamins gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mr Vitamins drew an estimated 69k visits in September 2026, up 19% on the month before and up 5% over three months.
- Worldwide#128,935of 4.5m sites · Top 5%
- In Australia#2,989of 105k sites · Top 5%
- Health Care, worldwide#3,333of 105,715 brands · Top 5%
- Health Care, Australia#62of 2,157 brands · Top 5%
69k
estimated visits in September
1 mo ▲ +18.8%4 mo ▲ +5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mr Vitamins.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mr Vitamins holds 2.0 out of 5 on Trustpilot over 11 reviews, 6 of them in the last twelve months: 18% of customers give five stars and 82% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mr Vitamins sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mr Vitamins sells on Shopify, 70% of its catalogue in stock. The best seller is Fusion Health Magnesium Advanced, at A$17.49–A$44.99, followed by Herbs Of Gold Vitamin C 1000 Plus and Herbs Of Gold Quercetin Complex.
#1Fusion Health Magnesium AdvancedMr VitaminsA$17.49–A$44.99In stock
#2Herbs Of Gold Vitamin C 1000 PlusMr VitaminsA$21.45–A$30.95In stock
#3Herbs Of Gold Quercetin ComplexMr VitaminsA$37.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mr Vitamins in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 18% of the catalogue
- In stock
- 70%
- Upper price quartile
- US$32.05
- Currency
- AUD
04 · Ads
What Mr Vitamins is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mr Vitamins runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Why does one naturopath say sleeping *more* isn't the fix for feeling tired? Because consistency beats duration. Going to bed and waking atMr Vitamins30 Sept 2026video
Nutra-Life | 50% Off RRPMr Vitamins26 Sept 2026video
Nutra-Life | 50% Off RRPMr Vitamins22 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Australian Pure Health T/A Mr Vitaminsverified
Text ad20 Oct 2026Australian Pure Health T/A Mr Vitaminsverified
Text ad20 Oct 2026Australian Pure Health T/A Mr Vitaminsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mr Vitamins.
The creators who tag @mrvitamins on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mrvitamins on Instagram, led by World Square (11.4k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWorld Square@worldsquare · 🇦🇺 AU | Food cooking nutrition Creator | 11.4k | 0.2% | 1 | Tagged @mrvitamins |
06 · Competitors according to Gravity
Who Mr Vitamins competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mr Vitamins among Health Care brands in Australia. The closest is Happy Herb Co, then Supplement Warehouse, Australian Health & Nutrition, Cost Price Supplements, SuppsRUs, Nutrition Capital.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Happy Herb Cohappyherb.co | |||||||
| Supplement Warehousesupplementwarehouse.com.au | |||||||
| Australian Health & Nutritionaushealthnutrition.com.au | |||||||
| Cost Price Supplementscostpricesupplements.com.au | |||||||
| SuppsRUssuppsrus.com.au | |||||||
| Nutrition Capitalnutritioncapital.com.au |
07 · Company
The company behind Mr Vitamins.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mr Vitamins is a company based in Chatswood, Australia, founded in 1990 according to LinkedIn. It employs about 61 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Chatswood
- Founded
- 1990, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 61 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mrvitamins.com.au · Shopify · AUD
- Catalogue
- 1,432 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mr Vitamins
What people ask Google about Mr Vitamins.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mr Vitamins legit or a scam?
According to Gravity by Benchr, Mr Vitamins is a brand based in Chatswood, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 61 people on LinkedIn, it has 14,554 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mr Vitamins reviews: is it worth it?
Customers rate Mr Vitamins 2.0 out of 5 on Trustpilot over 11 reviews, 6 of them in the last twelve months: 18% give five stars, 82% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mr Vitamins known for?
Mr Vitamins is Australia's most trusted health food and supplement shop. Take control of your health with our team and the #1 vitamin store by your side. Order today! Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mr Vitamins expensive?
Mr Vitamins' best seller, Fusion Health Magnesium Advanced, sells from A$17.49 to A$44.99 on mrvitamins.com.au. 70% of the catalogue is in stock. Gravity does not track prices daily: check mrvitamins.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mr Vitamins discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mr Vitamins advertises on Facebook and Instagram and on Google, where its offers often run. Check mrvitamins.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mr Vitamins?
Mr Vitamins sells on its own website, mrvitamins.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mr Vitamins?
Gravity by Benchr records a company based in Chatswood, Australia, founded in 1990 according to LinkedIn, with 61 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mr Vitamins doing well?
Yes. Gravity by Benchr estimates about 69,000 visits to mrvitamins.com.au in September 2026, up 19% in a month and up 5% over three months. Mr Vitamins ranks #62 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mr Vitamins use?
Gravity by Benchr identifies mrvitamins.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mr Vitamins' ad budget?
Gravity by Benchr does not publish a spend figure for Mr Vitamins on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, Mr Vitamins ranks #62 of 2,157 by estimated traffic. Its closest competitors on the same market are Happy Herb Co, Supplement Warehouse, Australian Health & Nutrition, Cost Price Supplements and SuppsRUs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mr Vitamins.