Brand page · Food Items · United States
MUD\WTR: 353k visits a month, 217 active Meta ads, Gravity score 525.
MUD\WTR — MUD\WTR is a coffee alternative brand that sells organic mushroom blends for energy and focus, featuring products like :rise Cacao, :rise Matcha, :balance Turmeric and :rest Rooibos. In September 2026 mudwtr.com drew an estimated 353k visits, down 34% on the month before. It ranks #48 of 20,419 Food Items brands in United States and holds a 3.8 Trustpilot rating over 222 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Food Items brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MUD\WTR is a coffee alternative brand that sells organic mushroom blends for energy and focus, featuring products like :rise Cacao, :rise Matcha, :balance Turmeric and :rest Rooibos.
01 · Traffic
How much traffic MUD\WTR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MUD\WTR drew an estimated 353k visits in September 2026, down 34% on the month before and down 52% over three months.
- Worldwide#32,914of 4.5m sites · Top 1%
- In United States#10,681of 1.2m sites · Top 1%
- Food Items, worldwide#751of 260,714 brands · Top 1%
- Food Items, United States#48of 20,419 brands · Top 1%
353k
estimated visits in September
1 mo ▼ −34.4%4 mo ▼ −51.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MUD\WTR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MUD\WTR holds 3.8 out of 5 on Trustpilot over 222 reviews, 92 of them in the last twelve months: 51% of customers give five stars and 31% one star. That volume places MUD\WTR in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Food, Beverages & Tobacco
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MUD\WTR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MUD\WTR sells on Shopify, 93% of its catalogue in stock. The best seller is Original (30 serving), at US$50.00, followed by Original Starter Kit and Original (90 serving).
#1Original (30 serving)MUD\WTRUS$50.00In stock
#2Original Starter KitMUD\WTRUS$60.00In stock
#3Original (90 serving)MUD\WTRUS$125.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MUD\WTR in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 62% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$76.12
- Currency
- USD
04 · Ads
What MUD\WTR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MUD\WTR runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
For the haters: Founding story part 2MUD\WTR7 Oct 2026video
MUD\WTR Labor Day Mystery DealMUD\WTR7 Oct 2026video
Over 25,000 5-star ReviewsMUD\WTR7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Mud Wtr, Incverified
Text ad21 Oct 2026Mud Wtr, Incverified
Text ad21 Oct 2026Mud Wtr, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MUD\WTR.
The creators who tag @drinkmudwtr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @drinkmudwtr on Instagram, led by Koa Smith (331k followers, 10.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKoa Smith@koasmith · 🇺🇸 US | Photography visual arts Creator | 331k | 10.0% | 8 | Tagged @drinkmudwtr |
06 · Competitors according to Gravity
Who MUD\WTR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MUD\WTR among Food Items brands in United States. The closest is Everyday Dose, then Four Sigmatic, RYZE, SparkUp™, nootri, Tasty Dose.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Everyday Doseeverydaydose.com | |||||||
| Four Sigmaticfoursigmatic.com | |||||||
| RYZEryzesuperfoods.com | |||||||
| SparkUp™sparkup.hu | |||||||
| nootrinootri.pl | |||||||
| Tasty Dosetasty-dose.de |
07 · Company
The company behind MUD\WTR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MUD\WTR is a company based in Santa Monica, United States, founded in 2018 according to LinkedIn, on a domain registered in March 2018. It employs about 52 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Monica
- Founded
- 2018, per LinkedIn
- Domain registered
- 28 Mar 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 52 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mudwtr.com · Shopify · USD
- Catalogue
- 37 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MUD\WTR
What people ask Google about MUD\WTR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MUD\WTR legit?
According to Gravity by Benchr, MUD\WTR is a brand based in Santa Monica, United States: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 52 people on LinkedIn, it has 385,131 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MUD\WTR reviews: is it worth it?
Customers rate MUD\WTR 3.8 out of 5 on Trustpilot over 222 reviews, 92 of them in the last twelve months: 51% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MUD\WTR sell?
MUD\WTR is a coffee alternative brand that sells organic mushroom blends for energy and focus, featuring products like :rise Cacao, :rise Matcha, :balance Turmeric and :rest Rooibos. Gravity by Benchr classifies it under Food Items, with Food Items making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MUD\WTR cost?
MUD\WTR's best seller, Original (30 serving), sells US$50.00 on mudwtr.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check mudwtr.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MUD\WTR discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MUD\WTR advertises on Facebook and Instagram and on Google, where its offers often run. Check mudwtr.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MUD\WTR?
MUD\WTR sells on its own website, mudwtr.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MUD\WTR?
Gravity by Benchr records a company based in Santa Monica, United States, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 52 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MUD\WTR doing well?
Not at the moment. Gravity by Benchr estimates about 352,600 visits to mudwtr.com in September 2026, down 34% in a month and down 52% over three months. MUD\WTR ranks #48 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MUD\WTR use?
Gravity by Benchr identifies mudwtr.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MUD\WTR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MUD\WTR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, MUD\WTR ranks #48 of 20,419 by estimated traffic. Its closest competitors on the same market are Everyday Dose, Four Sigmatic, RYZE, SparkUp™ and nootri. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MUD\WTR.