Brand page · Kitchen & Dining · European Union
MUJI: 4.3m visits a month, 363 active Meta ads.
MUJI — MUJI is a Japanese brand that offers simple, functional, and high-quality homeware, clothing, and lifestyle essentials. The brand sells a wide variety of products including household goods, apparel, and food, with over 7,000 items ranging from clothing and household goods to food. In September 2026 muji.eu drew an estimated 4.3m visits, up 51% on the month before. It ranks #1 of 6,546 Kitchen & Dining brands in European Union and holds a 1.5 Trustpilot rating over 86 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
MUJI is a Japanese brand that offers simple, functional, and high-quality homeware, clothing, and lifestyle essentials. The brand sells a wide variety of products including household goods, apparel, and food, with over 7,000 items ranging from clothing and household goods to food.
01 · Traffic
How much traffic MUJI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MUJI drew an estimated 4.3m visits in September 2026, up 51% on the month before and up 43% over three months.
- Worldwide#4,456of 4.5m sites · Top 1%
- In United Kingdom#154of 192k sites · Top 1%
- Kitchen & Dining, worldwide#61of 145,612 brands · Top 1%
- Kitchen & Dining, United Kingdom#1of 6,546 brands · Top 1%
4.3m
estimated visits in September
1 mo ▲ +51.0%4 mo ▲ +43.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MUJI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MUJI holds 1.5 out of 5 on Trustpilot over 86 reviews, 27 of them in the last twelve months: 7% of customers give five stars and 79% one star. That volume places MUJI in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MUJI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MUJI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MUJI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What MUJI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MUJI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Mobili MUJIMUJI Europe7 Oct 2026video
Rendez-vous : 8-10 octMUJI Europe7 Oct 2026video
Pyjama Unisexe en Khadi Tissé à la Main KakiMUJI Europe6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026RYOHIN KEIKAKU EUROPE LIMITEDverified
Image ad19 Oct 2026RYOHIN KEIKAKU EUROPE LIMITEDverified
Text ad19 Oct 2026RYOHIN KEIKAKU EUROPE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MUJI.
The creators who tag @mujieurope on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mujieurope on Instagram, led by sophie studies 📝✨ (173k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssophie studies 📝✨@myhoneststudyblr · 🇬🇧 GB | Career productivity office life Creator | 173k | 0.6% | 5 | Tagged @mujieurope |
06 · Competitors according to Gravity
Who MUJI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MUJI among Kitchen & Dining brands in European Union. The closest is MUJI Philippines, then MINIMARU, muji.com.hk, mujikorea.co.kr, Simple Beautiful Things, OURHOME.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MUJI Philippinesmujiph.com | |||||||
| MINIMARUminimaru.com | |||||||
| muji.com.hkmuji.com.hk | |||||||
| mujikorea.co.krmujikorea.co.kr | |||||||
| Simple Beautiful Thingssimplebeautifulthings.com.au | |||||||
| OURHOMEourhome305.com |
07 · Company
The company behind MUJI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MUJI is a company based in European Union. It employs about 300 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇺 European Union
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 300 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- muji.eu · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MUJI
What people ask Google about MUJI.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MUJI a legit company?
According to Gravity by Benchr, MUJI is a brand based in European Union: it sells on a Bigcommerce store, it employs 300 people on LinkedIn, it has 140,411 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about MUJI?
Customers rate MUJI 1.5 out of 5 on Trustpilot over 86 reviews, 27 of them in the last twelve months: 7% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MUJI?
MUJI is a Japanese brand that offers simple, functional, and high-quality homeware, clothing, and lifestyle essentials. The brand sells a wide variety of products including household goods, apparel, and food, with over 7,000 items ranging from clothing and household goods to food. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
MUJI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MUJI advertises on Facebook and Instagram and on Google, where its offers often run. Check muji.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MUJI?
MUJI sells on its own website, muji.eu, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind MUJI?
Gravity by Benchr records a company based in European Union, with 300 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MUJI doing well?
Yes. Gravity by Benchr estimates about 4,281,200 visits to muji.eu in September 2026, up 51% in a month and up 43% over three months. MUJI ranks #1 of 6,546 Kitchen & Dining brands in European Union in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MUJI use?
Gravity by Benchr identifies muji.eu as a Bigcommerce store. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records.
What is MUJI's ad budget?
Gravity by Benchr does not publish a spend figure for MUJI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in European Union?
Among Kitchen & Dining brands in European Union in the Gravity by Benchr index, MUJI ranks #1 of 6,546 by estimated traffic. Its closest competitors on the same market are MUJI Philippines, MINIMARU, muji.com.hk, mujikorea.co.kr and Simple Beautiful Things. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MUJI.