Brand page · Nursing & Feeding
Munchkin traffic, ads & competitors 35k visits a month, 19 active Meta ads.
Munchkin — Munchkin is a brand that sells baby and toddler products including essentials, sippy cups, feeding items, bath supplies, travel gear, and swings & bouncers. In September 2026 munchkin.co.uk drew an estimated 35k visits, up 32% on the month before. It ranks #13 of 210 Nursing & Feeding brands and holds a 2.3 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Munchkin is a brand that sells baby and toddler products including essentials, sippy cups, feeding items, bath supplies, travel gear, and swings & bouncers.
01 · Traffic
Munchkin website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Munchkin drew an estimated 35k visits in September 2026, up 32% on the month before and up 66% over three months.
- Worldwide#230,742of 4.5m sites · Top 10%
- In United Kingdom#12,048of 192k sites · Top 10%
- Nursing & Feeding, worldwide#278of 5,006 brands · Top 10%
- Nursing & Feeding, United Kingdom#13of 210 brands · Top 10%
35k
estimated visits in September
1 mo ▲ +31.9%4 mo ▲ +66.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Munchkin reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Munchkin holds 2.3 out of 5 on Trustpilot over 23 reviews, 7 of them in the last twelve months: 39% of customers give five stars and 39% one star. That volume places Munchkin in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Baby Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Munchkin best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Munchkin sells on Shopify, 97% of its catalogue in stock. The best seller is Replacement Valves for Miracle® 360° Cups, at £3.99, followed by Easy Weaning Bundle (Blue) and Easy Weaning Bundle (Pink).
#1Replacement Valves for Miracle® 360° CupsMunchkin£3.99In stock
#2Easy Weaning Bundle (Blue)Munchkin£29.99In stock
#3Easy Weaning Bundle (Pink)Munchkin£29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Munchkin in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 49% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$33.08
- Currency
- GBP
04 · Ads
Munchkin ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Munchkin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Available at AmazonMunchkin UK7 Oct 2026video
Cups for every stageMunchkin UK10 Sept 2026image
Cups for every stageMunchkin UK8 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lindam Limitedverified
Text ad20 Oct 2026Lindam Limitedverified
Image ad20 Oct 2026Lindam Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Munchkin influencers
The creators who tag @munchkin_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @munchkin_uk on Instagram, led by Bethan Thomas (60k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBethan Thomas@bethanth0mas · 🇬🇧 GB | Parenting family Creator | 60k | 0.8% | 1 | Tagged @munchkin_uk |
06 · Competitors according to Gravity
Munchkin competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Munchkin among Nursing & Feeding brands. The closest is olababy.us, then munchkin.com, Lelle, pigeonve.com, rokaharness.com, Infantino.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| olababy.usolababy.us | |||||||
| munchkin.communchkin.com | |||||||
| Lellelellekid.se | |||||||
| pigeonve.compigeonve.com | |||||||
| rokaharness.comrokaharness.com | |||||||
| Infantinoinfantino.com |
07 · Company
Who is behind Munchkin?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Munchkin is an e-commerce brand, founded in 2025 according to LinkedIn, on a domain registered in July 1999. It employs about 2 people.
- Founded
- 2025, per LinkedIn
- Domain registered
- 8 Jul 1999
- Employees
- 2 on LinkedIn
- Own store
- munchkin.co.uk · Shopify · GBP
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Munchkin
What people ask Google about Munchkin.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Munchkin a legit company?
According to Gravity by Benchr, Munchkin is a brand: its website has existed since July 1999, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 104,397 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Munchkin reviews: is it worth it?
Customers rate Munchkin 2.3 out of 5 on Trustpilot over 23 reviews, 7 of them in the last twelve months: 39% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Munchkin sell?
Munchkin is a brand that sells baby and toddler products including essentials, sippy cups, feeding items, bath supplies, travel gear, and swings & bouncers. Gravity by Benchr classifies it under Nursing & Feeding, with Feeding Essentials making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Munchkin prices: how much is it?
Munchkin's best seller, Replacement Valves for Miracle® 360° Cups, sells £3.99 on munchkin.co.uk. 97% of the catalogue is in stock. Gravity does not track prices daily: check munchkin.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Munchkin have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Munchkin advertises on Facebook and Instagram and on Google, where its offers often run. Check munchkin.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Munchkin?
Munchkin sells on its own website, munchkin.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Munchkin?
Gravity by Benchr records a company, founded in 2025 according to LinkedIn, on a domain registered in 1999, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Munchkin growing?
Yes. Gravity by Benchr estimates about 35,000 visits to munchkin.co.uk in September 2026, up 32% in a month and up 66% over three months. Munchkin ranks #13 of 210 Nursing & Feeding brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Munchkin use?
Gravity by Benchr identifies munchkin.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Munchkin spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Munchkin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands?
Among Nursing & Feeding brands in the Gravity by Benchr index, Munchkin ranks #13 of 210 by estimated traffic. Its closest competitors on the same market are olababy.us, munchkin.com, Lelle, pigeonve.com and rokaharness.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Munchkin.