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- Muscle House
Brand page · Health Care · Denmark
Muscle House traffic, ads & competitors 50.2k visits a month, 43 active Meta ads, Gravity score 624.
Muscle House — MuscleHouse.dk is a Danish fitness retailer that sells training equipment, clothing, and dietary supplements from various brands. In September 2026 musclehouse.dk drew an estimated 50.2k visits, down 18% on the month before. It ranks #15 of 224 Health Care brands in Denmark and holds a 4.7 Trustpilot rating over 10,328 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Health Care brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MuscleHouse.dk is a Danish fitness retailer that sells training equipment, clothing, and dietary supplements from various brands.
01 · Traffic
Muscle House website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Muscle House drew an estimated 50.2k visits in September 2026, down 18% on the month before and down 13% over three months.
- Worldwide#169,490of 4.5m sites · Top 5%
- In Denmark#909of 21.4k sites · Top 5%
- Health Care, worldwide#4,526of 105,715 brands · Top 5%
- Health Care, Denmark#15of 224 brands · Top 10%
50.2k
estimated visits in September
1 mo ▼ −17.9%4 mo ▼ −13.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Muscle House reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Muscle House holds 4.7 out of 5 on Trustpilot over 10,328 reviews, 161 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places Muscle House in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Muscle House best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Muscle House sells on Shopify, 87% of its catalogue in stock. The best seller is PÄNDY CANDY - Bland Selv (6x50g), at DKK 99.00, followed by Wispy Zero Sauce - Bland Selv (3 stk) and Barebells Protein Bar - Bland Selv (12 stk).
#1PÄNDY CANDY - Bland Selv (6x50g)Muscle HouseDKK 99.00In stock
#2Wispy Zero Sauce - Bland Selv (3 stk)Muscle HouseDKK 89.00In stock
#3Barebells Protein Bar - Bland Selv (12 stk)Muscle HouseDKK 219.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Muscle House in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 35% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$33.29
- Currency
- DKK
04 · Ads
Muscle House ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Muscle House runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
🔥 12 stk. for 219 kr.MuscleHouse.dk13 Oct 2026image
🔥 12 stk. for 219 kr.MuscleHouse.dk13 Oct 2026image
🔥 12 stk. for 219 kr.MuscleHouse.dk13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Casual Day ApSverified
Text ad20 Oct 2026Casual Day ApSverified
Text ad20 Oct 2026Casual Day ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Muscle House influencers
The creators who tag @musclehouse.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @musclehouse.dk on Instagram, led by FREDERIKKE | Fitness & Sarkasme (13.3k followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFREDERIKKE | Fitness & Sarkasme@fededyr · 🇩🇰 DK | Fitness sport bodybuilding Creator | 13.3k | 3.8% | 2 | Tagged @musclehouse.dk |
06 · Competitors according to Gravity
Muscle House competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Muscle House among Health Care brands in Denmark. The closest is MuscleHouse.se, then Spotter, Lab Nutrition, Proteinbolaget, Proteinbolaget, Muscle Freak.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MuscleHouse.semusclehouse.se | |||||||
| Spotterspottercph.dk | |||||||
| Lab Nutritionlabnutrition.com | |||||||
| Proteinbolagetproteincompany.fi | |||||||
| Proteinbolagetproteincompany.no | |||||||
| Muscle Freakmusclefreak.ba |
07 · Company
Who is behind Muscle House?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Muscle House is a company based in Horsens, Denmark, founded in 2014 according to LinkedIn, on a domain registered in August 2014. It employs about 24 people.
- Entity country
- 🇩🇰 Denmark · Horsens
- Founded
- 2014, per LinkedIn
- Domain registered
- 10 Aug 2014
- Status
- Operating
- Employees
- 24 on LinkedIn
- Own store
- musclehouse.dk · Shopify · DKK
- Catalogue
- 253 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Muscle House
What people ask Google about Muscle House.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Muscle House legit or a scam?
According to Gravity by Benchr, Muscle House is a brand based in Horsens, Denmark: its website has existed since August 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 64,957 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Muscle House reviews
Customers rate Muscle House 4.7 out of 5 on Trustpilot over 10,328 reviews, 161 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Muscle House?
MuscleHouse.dk is a Danish fitness retailer that sells training equipment, clothing, and dietary supplements from various brands. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Muscle House cost?
Muscle House's best seller, PÄNDY CANDY - Bland Selv (6x50g), sells DKK 99.00 on musclehouse.dk. 87% of the catalogue is in stock. Gravity does not track prices daily: check musclehouse.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Muscle House promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Muscle House advertises on Facebook and Instagram and on Google, where its offers often run. Check musclehouse.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Muscle House?
Muscle House sells on its own website, musclehouse.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Muscle House?
Gravity by Benchr records a company based in Horsens, Denmark, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Muscle House doing well?
Not at the moment. Gravity by Benchr estimates about 50,200 visits to musclehouse.dk in September 2026, down 18% in a month and down 13% over three months. Muscle House ranks #15 of 224 Health Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Muscle House use?
Gravity by Benchr identifies musclehouse.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Muscle House spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Muscle House on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Denmark?
Among Health Care brands in Denmark in the Gravity by Benchr index, Muscle House ranks #15 of 224 by estimated traffic. Its closest competitors on the same market are MuscleHouse.se, Spotter, Lab Nutrition, Proteinbolaget and Proteinbolaget. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Muscle House.