Brand page · Food Items
Muscle Meat: 150k visits a month, 10 active Meta ads.
Muscle Meat — Muscle Meat is an online supermarket that sells food products, supplements, and accessories, making life easier with better quality for lower prices without unnecessary additives. In September 2026 musclemeat.nl drew an estimated 150k visits, down 12% on the month before. It ranks #21 of 960 Food Items brands and holds a 4.7 Trustpilot rating over 336 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Muscle Meat is an online supermarket that sells food products, supplements, and accessories, making life easier with better quality for lower prices without unnecessary additives.
01 · Traffic
How much traffic Muscle Meat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Muscle Meat drew an estimated 150k visits in September 2026, down 12% on the month before and up 21% over three months.
- Worldwide#66,803of 4.5m sites · Top 5%
- In Netherlands#880of 78.6k sites · Top 5%
- Food Items, worldwide#1,669of 260,714 brands · Top 1%
- Food Items, Netherlands#21of 960 brands · Top 5%
150k
estimated visits in September
1 mo ▼ −11.9%4 mo ▲ +20.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Muscle Meat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Muscle Meat holds 4.7 out of 5 on Trustpilot over 336 reviews, 95 of them in the last twelve months: 88% of customers give five stars and 4% one star. That volume places Muscle Meat in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Muscle Meat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Muscle Meat's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Muscle Meat in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Muscle Meat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Muscle Meat runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since December 2023 (text).
Protein Ice Cream in alle JUMBO's!Muscle Meat1 Oct 2026image
Protein Ice Cream in alle JUMBO's!Muscle Meat13 Sept 2026image
Protein Ice Cream in alle JUMBO's!Muscle Meat24 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad11 Jan 2026Muscle Meat BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Muscle Meat.
The creators who tag @musclemeatnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @musclemeatnl on Instagram, led by Olivier Richters (1m followers, 14.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOlivier Richters@thedutchgiant · 🇳🇱 NL | Fitness sport bodybuilding Creator | 1m | 14.6% | 1 | Tagged @musclemeatnl |
06 · Competitors according to Gravity
Who Muscle Meat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Muscle Meat among Food Items brands. The closest is MuscleFood, then Youfoodz, Clean Eatz Kitchen, My Muscle Chef, MegaFit Meals, Fuel Meals.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MuscleFoodmusclefood.com | |||||||
| Youfoodzyoufoodz.com | |||||||
| Clean Eatz Kitchencleaneatzkitchen.com | |||||||
| My Muscle Chefmymusclechef.com | |||||||
| MegaFit Mealsmegafitmeals.com | |||||||
| Fuel Mealsfuelmeals.com |
07 · Company
The company behind Muscle Meat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Muscle Meat is an e-commerce brand, on a domain registered in February 2013.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 19 Feb 2013
- Share capital
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- Status
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- President
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- Employees
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- Total raised
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- Investors
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- VC-backed
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- Own store
- musclemeat.nl · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Muscle Meat
What people ask Google about Muscle Meat.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Muscle Meat legit?
According to Gravity by Benchr, Muscle Meat is a brand: its website has existed since February 2013, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it has 42,490 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Muscle Meat reviews: is it worth it?
Customers rate Muscle Meat 4.7 out of 5 on Trustpilot over 336 reviews, 95 of them in the last twelve months: 88% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Muscle Meat known for?
Muscle Meat is an online supermarket that sells food products, supplements, and accessories, making life easier with better quality for lower prices without unnecessary additives. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Muscle Meat have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Muscle Meat advertises on Facebook and Instagram and on Google, where its offers often run. Check musclemeat.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Muscle Meat?
Muscle Meat sells on its own website, musclemeat.nl, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Muscle Meat?
Gravity by Benchr records a company, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Muscle Meat growing?
Yes. Gravity by Benchr estimates about 149,700 visits to musclemeat.nl in September 2026, down 12% in a month and up 21% over three months. Muscle Meat ranks #21 of 960 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Muscle Meat use?
Gravity by Benchr identifies musclemeat.nl as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records.
How much does Muscle Meat spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Muscle Meat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Muscle Meat ranks #21 of 960 by estimated traffic. Its closest competitors on the same market are MuscleFood, Youfoodz, Clean Eatz Kitchen, My Muscle Chef and MegaFit Meals. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Muscle Meat.