Brand page · Health Care · United States
MuscleMeds traffic, ads & competitors 30.4k visits a month, 40 active Meta ads, Gravity score 630.
MuscleMeds — MuscleMeds is a sports nutrition brand that specializes in performance technologies, offering products like beef protein, meal replacements, and protein shakes. In September 2026 musclemedsrx.com drew an estimated 30.4k visits, down 30% on the month before. It ranks #1,191 of 12,108 Health Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 815 peers: Health Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MuscleMeds is a sports nutrition brand that specializes in performance technologies, offering products like beef protein, meal replacements, and protein shakes.
01 · Traffic
MuscleMeds website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MuscleMeds drew an estimated 30.4k visits in September 2026, down 30% on the month before and up 65% over three months.
- Worldwide#260,282of 4.5m sites · Top 10%
- In United States#81,329of 1.2m sites · Top 10%
- Health Care, worldwide#7,199of 105,715 brands · Top 10%
- Health Care, United States#1,191of 12,108 brands · Top 10%
30.4k
estimated visits in September
1 mo ▼ −30.1%4 mo ▲ +64.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MuscleMeds reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MuscleMeds holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MuscleMeds best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MuscleMeds sells on Shopify, 93% of its catalogue in stock. The best seller is Carnivor - 100% Beef Protein Isolate Protein Powder, at US$45.99–US$128.99, followed by Carnivor Mass - 100% Beef Protein Mass Gainer and Carnivor Shred - 100% Beef Protein + Fat Burn.
#1Carnivor - 100% Beef Protein Isolate Protein PowderMuscleMedsUS$45.99–US$128.99In stock
#2Carnivor Mass - 100% Beef Protein Mass GainerMuscleMedsUS$64.99In stock
#3Carnivor Shred - 100% Beef Protein + Fat BurnMuscleMedsUS$47.50–US$81.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MuscleMeds in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 60% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$56.99
- Currency
- USD
04 · Ads
MuscleMeds ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MuscleMeds runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (text, video).
Beef Builds Muscle 🥩MuscleMeds Carnivor4 Oct 2026video
$10 OFF LIMITED TIMEMuscleMeds Carnivor3 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad27 Jan 2026Absolute Link Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MuscleMeds influencers
The creators who tag @musclemeds_carnivor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @musclemeds_carnivor on Instagram, led by 💣Bkbeast (241k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �💣Bkbeast@akim_bkbeast_williams · 🇺🇸 US | Fitness sport bodybuilding Creator | 241k | 0.4% | 11 | Tagged @musclemeds_carnivor |
06 · Competitors according to Gravity
MuscleMeds competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MuscleMeds among Health Care brands in the United States. The closest is Frog Fuel Collagen Protein, then Nutrex Research, Bounce Nutrition, apollonnutrition.com, Earth Fed Muscle, Pine Park.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Frog Fuel Collagen Proteinfrogfuel.com | |||||||
| Nutrex Researchnutrex.com | |||||||
| Bounce Nutritionbouncenutrition.com | |||||||
| apollonnutrition.comapollonnutrition.com | |||||||
| Earth Fed Muscleearthfedmuscle.com | |||||||
| Pine Parkpinepark.shop |
07 · Company
Who is behind MuscleMeds?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MuscleMeds is a company based in West Caldwell, United States, on a domain registered in April 2008.
- Entity country
- 🇺🇸 United States · West Caldwell
- Domain registered
- 10 Apr 2008
- Status
- Operating
- Own store
- musclemedsrx.com · Shopify · USD
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MuscleMeds
What people ask Google about MuscleMeds.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MuscleMeds legit or a scam?
According to Gravity by Benchr, MuscleMeds is a brand based in West Caldwell, United States: its website has existed since April 2008, it sells on a Shopify store, it has 141,023 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MuscleMeds known for?
MuscleMeds is a sports nutrition brand that specializes in performance technologies, offering products like beef protein, meal replacements, and protein shakes. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 68% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MuscleMeds expensive?
MuscleMeds' best seller, Carnivor - 100% Beef Protein Isolate Protein Powder, sells from US$45.99 to US$128.99 on musclemedsrx.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check musclemedsrx.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MuscleMeds promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MuscleMeds advertises on Facebook and Instagram and on Google, where its offers often run. Check musclemedsrx.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MuscleMeds?
MuscleMeds sells on its own website, musclemedsrx.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MuscleMeds?
Gravity by Benchr records a company based in West Caldwell, United States, whose domain was registered in 2008. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MuscleMeds growing?
Yes. Gravity by Benchr estimates about 30,400 visits to musclemedsrx.com in September 2026, down 30% in a month and up 65% over three months. MuscleMeds ranks #1,191 of 12,108 Health Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MuscleMeds use?
Gravity by Benchr identifies musclemedsrx.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MuscleMeds spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MuscleMeds on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in the United States?
Among Health Care brands in the United States in the Gravity by Benchr index, MuscleMeds ranks #1,191 of 12,108 by estimated traffic. Its closest competitors on the same market are Frog Fuel Collagen Protein, Nutrex Research, Bounce Nutrition, apollonnutrition.com and Earth Fed Muscle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MuscleMeds.