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- MusclePharm
Brand page · Health Care · United States
MusclePharm traffic, ads & competitors 35.2k visits a month, 8 active Meta ads, Gravity score 500.
MusclePharm — MusclePharm is a sports nutrition and lifestyle company that develops, manufactures, and distributes branded nutritional supplements for athletes. In September 2026 musclepharm.com drew an estimated 35.2k visits, down 32% on the month before. It ranks #1,060 of 12,108 Health Care brands in the United States and holds a 2.0 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 815 peers: Health Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MusclePharm is a sports nutrition and lifestyle company that develops, manufactures, and distributes branded nutritional supplements for athletes.
01 · Traffic
MusclePharm website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MusclePharm drew an estimated 35.2k visits in September 2026, down 32% on the month before and down 19% over three months.
- Worldwide#229,551of 4.5m sites · Top 10%
- In United States#72,108of 1.2m sites · Top 10%
- Health Care, worldwide#6,333of 105,715 brands · Top 10%
- Health Care, United States#1,060of 12,108 brands · Top 10%
35.2k
estimated visits in September
1 mo ▼ −32.4%4 mo ▼ −18.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MusclePharm reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MusclePharm holds 2.0 out of 5 on Trustpilot over 12 reviews: 8% of customers give five stars and 75% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MusclePharm best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MusclePharm sells on Shopify, 96% of its catalogue in stock. The best seller is COMBAT PROTEIN, at US$42.99–US$99.99, followed by COMBAT 100% WHEY and ASSAULT PRE-WORKOUT.
#1COMBAT PROTEINMusclePharmUS$42.99–US$99.99In stock
#2COMBAT 100% WHEYMusclePharmUS$89.99In stock
#3ASSAULT PRE-WORKOUTMusclePharmUS$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MusclePharm in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 75% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$46.24
- Currency
- USD
04 · Ads
MusclePharm ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MusclePharm runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2026 (image, text, video).
Combat Ready Protein Shake in Vanilla Ice Cream FlavorMusclePharm6 Oct 2026image
PRO SERIES WRECKAGEMusclePharm14 Sept 2026image
Best Tasting Ready to Drinks GuaranteedMusclePharm21 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MP Acquisition Corpverified
Text ad20 Oct 2026MP Acquisition Corpverified
Text ad20 Oct 2026MP Acquisition Corpverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MusclePharm influencers
The creators who tag @musclepharm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @musclepharm on Instagram, led by Muzammil (14.1k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMuzammil@muzuxlifts · 🇮🇳 IN | Fitness sport bodybuilding Creator | 14.1k | 2.0% | 10 | Tagged @musclepharm |
06 · Competitors according to Gravity
MusclePharm competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MusclePharm among Health Care brands in the United States. The closest is Gainful, then Vimergy, VIIA, Big Ramy Labs, Terra Health Essentials, Selerb.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gainfulgainful.com | |||||||
| Vimergyvimergy.com | |||||||
| VIIAviiahemp.com | |||||||
| Big Ramy Labsbigramylabs.com | |||||||
| Terra Health Essentialsterrahealthessentials.com | |||||||
| Selerbselerb.com |
07 · Company
Who is behind MusclePharm?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MusclePharm is a company based in Omaha, United States, founded in 2006 according to LinkedIn, on a domain registered in October 2003. It employs about 72 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Omaha
- Founded
- 2006, per LinkedIn
- Domain registered
- 27 Oct 2003
- Status
- was_acquired
- Employees
- 72 on LinkedIn
- Funding stage
- M and a · last deal: post ipo equity
- Own store
- musclepharm.com · Shopify · USD
- Catalogue
- 33 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MusclePharm
What people ask Google about MusclePharm.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MusclePharm legit?
According to Gravity by Benchr, MusclePharm is a brand based in Omaha, United States: its website has existed since October 2003, it sells on a Shopify store, it employs 72 people on LinkedIn, it has 505,734 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about MusclePharm?
Customers rate MusclePharm 2.0 out of 5 on Trustpilot over 12 reviews: 8% give five stars, 75% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MusclePharm known for?
MusclePharm is a sports nutrition and lifestyle company that develops, manufactures, and distributes branded nutritional supplements for athletes. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MusclePharm expensive?
MusclePharm's best seller, COMBAT PROTEIN, sells from US$42.99 to US$99.99 on musclepharm.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check musclepharm.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MusclePharm have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MusclePharm advertises on Facebook and Instagram and on Google, where its offers often run. Check musclepharm.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MusclePharm?
MusclePharm sells on its own website, musclepharm.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MusclePharm?
Gravity by Benchr records a company based in Omaha, United States, founded in 2006 according to LinkedIn, on a domain registered in 2003, with 72 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MusclePharm growing?
Not at the moment. Gravity by Benchr estimates about 35,200 visits to musclepharm.com in September 2026, down 32% in a month and down 19% over three months. MusclePharm ranks #1,060 of 12,108 Health Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MusclePharm use?
Gravity by Benchr identifies musclepharm.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MusclePharm spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MusclePharm on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in the United States?
Among Health Care brands in the United States in the Gravity by Benchr index, MusclePharm ranks #1,060 of 12,108 by estimated traffic. Its closest competitors on the same market are Gainful, Vimergy, VIIA, Big Ramy Labs and Terra Health Essentials. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MusclePharm.