Brand page · Personal Care · France
MUSTELA traffic, ads & competitors 97.4k visits a month, 50 active Meta ads, Gravity score 540.
MUSTELA — Mustela France offers natural cosmetics and skincare products for newborns, babies, children, and pregnant women, focusing on gentle hygiene and care for delicate skin. In September 2026 mustela.fr drew an estimated 97.4k visits, down 15% on the month before. It ranks #69 of 3,383 Personal Care brands in France.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 166 peers: Personal Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mustela France offers natural cosmetics and skincare products for newborns, babies, children, and pregnant women, focusing on gentle hygiene and care for delicate skin.
01 · Traffic
How much traffic MUSTELA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MUSTELA drew an estimated 97.4k visits in September 2026, down 15% on the month before and down 26% over three months.
- Worldwide#95,882of 4.5m sites · Top 5%
- In France#3,634of 166k sites · Top 5%
- Personal Care, worldwide#4,743of 215,119 brands · Top 5%
- Personal Care, France#69of 3,383 brands · Top 5%
97.4k
estimated visits in September
1 mo ▼ −15.0%4 mo ▼ −25.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MUSTELA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MUSTELA holds 3.0 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 17% one star. On Google, MUSTELA scores 4.8 over 40 reviews.
Cosmetics Store Baby Store Health and Beauty Shop Toiletries Store Beauty Product Supplier Cosmetic Products Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MUSTELA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MUSTELA sells on Shopify, 94% of its catalogue in stock. The best seller is Liniment, at €7.45–€11.95, followed by Eau nettoyante bébé sans rinçage à l'avocat BIO and Gel Lavant Doux Bébé à l'avocat BIO.
#1LinimentMUSTELA€7.45–€11.95In stock
#2Eau nettoyante bébé sans rinçage à l'avocat BIOMUSTELA€7.95–€8.99In stock
#3Gel Lavant Doux Bébé à l'avocat BIOMUSTELA€8.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MUSTELA in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 84% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$24.02
- Currency
- EUR
04 · Ads
What MUSTELA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MUSTELA runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
La to do peut attendre. Votre santé, non ♥️ Ce mois d’Octobre Rose, n’oubliez pas de prendre rendez-vous pour vous. Taguez ou envoyez ce reeMustela France8 Oct 2026video
Trousse Routine soin & bainMustela France8 Oct 2026image
Sac banane famille MustelaMustela France8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Laboratoires Expanscienceverified
Text ad20 Oct 2026Laboratoires Expanscienceverified
Text ad20 Oct 2026Laboratoires Expanscienceverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MUSTELA.
The creators who tag @mustela.france on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mustela.france on Instagram, led by Keyna_brooklyn (15k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKeyna_brooklyn@keynabrooklyn · 🇫🇷 FR | Parenting family Creator | 15k | — | 6 | Tagged @mustela.france |
06 · Competitors according to Gravity
Who MUSTELA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MUSTELA among Personal Care brands in France. The closest is PARFUMS CARON, then Premiere Peau, For.me, La Maison des Sultans, Molinard, Laboratoire SVR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PARFUMS CARONparfumscaron.com | |||||||
| Premiere Peaupremierepeau.com | |||||||
| For.mefor-me.fr | |||||||
| La Maison des Sultanslamaisondessultans.com | |||||||
| Molinardmolinard.com | |||||||
| Laboratoire SVRfr.svr.com |
07 · Company
The company behind MUSTELA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MUSTELA is a company based in La Défense Cedex, France, founded in 1950 according to LinkedIn, on a domain registered in February 2002. It employs about 5,000 people.
- Entity country
- 🇫🇷 France · La Défense Cedex
- Founded
- 1950, per LinkedIn
- Domain registered
- 19 Feb 2002
- Employees
- 5,000 on LinkedIn
- Own store
- mustela.fr · Shopify · EUR
- Catalogue
- 82 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MUSTELA
What people ask Google about MUSTELA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MUSTELA a legit company?
According to Gravity by Benchr, MUSTELA is a brand based in La Défense Cedex, France: its website has existed since February 2002, it sells on a Shopify store, it employs 5,000 people on LinkedIn, it has 110,365 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MUSTELA known for?
Mustela France offers natural cosmetics and skincare products for newborns, babies, children, and pregnant women, focusing on gentle hygiene and care for delicate skin. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MUSTELA prices: how much is it?
MUSTELA's best seller, Liniment, sells from €7.45 to €11.95 on mustela.fr. 94% of the catalogue is in stock. Gravity does not track prices daily: check mustela.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MUSTELA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MUSTELA advertises on Facebook and Instagram and on Google, where its offers often run. Check mustela.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MUSTELA?
MUSTELA sells on its own website, mustela.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MUSTELA?
Gravity by Benchr records a company based in La Défense Cedex, France, founded in 1950 according to LinkedIn, on a domain registered in 2002, with 5,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MUSTELA growing?
Not at the moment. Gravity by Benchr estimates about 97,400 visits to mustela.fr in September 2026, down 15% in a month and down 26% over three months. MUSTELA ranks #69 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MUSTELA use?
Gravity by Benchr identifies mustela.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MUSTELA's ad budget?
Gravity by Benchr does not publish a spend figure for MUSTELA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, MUSTELA ranks #69 of 3,383 by estimated traffic. Its closest competitors on the same market are PARFUMS CARON, Premiere Peau, For.me, La Maison des Sultans and Molinard. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MUSTELA.