Brand page · Kitchen & Dining · United Kingdom
Must Have Ideas: 1.8m visits a month, 1,633 active Meta ads.
Must Have Ideas — Must Have Ideas Ltd is a family-owned e-commerce retailer that specializes in innovative home, kitchen, cleaning and storage products to help make everyday life easier. In September 2026 musthaveideas.co.uk drew an estimated 1.8m visits, up 16% on the month before. It ranks #1 of 6,546 Kitchen & Dining brands in United Kingdom and holds a 4.6 Trustpilot rating over 177,885 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Must Have Ideas Ltd is a family-owned e-commerce retailer that specializes in innovative home, kitchen, cleaning and storage products to help make everyday life easier.
01 · Traffic
How much traffic Must Have Ideas gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Must Have Ideas drew an estimated 1.8m visits in September 2026, up 16% on the month before and up 14% over three months.
- Worldwide#8,906of 4.5m sites · Top 1%
- In United Kingdom#325of 192k sites · Top 1%
- Kitchen & Dining, worldwide#141of 145,612 brands · Top 1%
- Kitchen & Dining, United Kingdom#1of 6,546 brands · Top 1%
1.8m
estimated visits in September
1 mo ▲ +16.1%4 mo ▲ +13.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Must Have Ideas.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Must Have Ideas holds 4.6 out of 5 on Trustpilot over 177,885 reviews, 31,629 of them in the last twelve months: 83% of customers give five stars and 5% one star. That volume places Must Have Ideas in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Must Have Ideas scores 4.5 over 125 reviews.
Home Goods Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Must Have Ideas sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Must Have Ideas's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Must Have Ideas in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Must Have Ideas is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Must Have Ideas runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2024 (image, text, video).
⭐⭐⭐⭐⭐ Rated ‘Excellent’Must Have Ideas UK14 Oct 2026video
⭐⭐⭐⭐⭐ Rated ‘Excellent’Must Have Ideas UK14 Oct 2026video
Great for meal preppers & home cooks 🍽️Must Have Ideas UK14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Must Have Ideas Ltdverified
Text ad21 Oct 2026Must Have Ideas Ltdverified
Text ad21 Oct 2026Must Have Ideas Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Must Have Ideas.
The creators who tag @musthaveideasuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Must Have Ideas competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Must Have Ideas among Kitchen & Dining brands in United Kingdom. The closest is Homducts, then My Store, Snuggyhome, Betterware, Home Essentials, hsw.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Homductshomducts.pk | |||||||
| My Storemurmurmade.com | |||||||
| Snuggyhomesnuggyhome.com | |||||||
| Betterwarebetterware.com.mx | |||||||
| Home Essentialshomeessentials.in | |||||||
| hsw.com.auhsw.com.au |
07 · Company
The company behind Must Have Ideas.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Must Have Ideas is a company based in United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in April 2018. It employs about 105 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2018, per LinkedIn
- Domain registered
- 4 Apr 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 105 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- musthaveideas.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Must Have Ideas
What people ask Google about Must Have Ideas.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Must Have Ideas legit?
According to Gravity by Benchr, Must Have Ideas is a brand based in United Kingdom: its website has existed since April 2018, its Trustpilot profile is claimed by the brand, it employs 105 people on LinkedIn, it has 325,706 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Must Have Ideas reviews: is it worth it?
Customers rate Must Have Ideas 4.6 out of 5 on Trustpilot over 177,885 reviews, 31,629 of them in the last twelve months: 83% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Must Have Ideas scores 4.5 over 125 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Must Have Ideas known for?
Must Have Ideas Ltd is a family-owned e-commerce retailer that specializes in innovative home, kitchen, cleaning and storage products to help make everyday life easier. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Must Have Ideas promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Must Have Ideas advertises on Facebook and Instagram and on Google, where its offers often run. Check musthaveideas.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Must Have Ideas?
Gravity by Benchr records a company based in United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 105 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Must Have Ideas growing?
Yes. Gravity by Benchr estimates about 1,827,100 visits to musthaveideas.co.uk in September 2026, up 16% in a month and up 14% over three months. Must Have Ideas ranks #1 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Must Have Ideas spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Must Have Ideas on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, Must Have Ideas ranks #1 of 6,546 by estimated traffic. Its closest competitors on the same market are Homducts, My Store, Snuggyhome, Betterware and Home Essentials. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Must Have Ideas.