Brand page · Pet Supplies · Norway
Musti: 206K visits a month, 211 active Meta ads.
Musti — Musti Norge AS is a pet retail chain that sells food and equipment for pets including dogs, cats, and small animals. The company operates both physical stores and an online platform. In September 2026 musti.no drew an estimated 206K visits, down 3% on the month before. It ranks #2 of 59 Pet Supplies brands in Norway and holds a 1.9 Trustpilot rating over 78 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Musti Norge AS is a pet retail chain that sells food and equipment for pets including dogs, cats, and small animals. The company operates both physical stores and an online platform.
01 · Traffic
How much traffic Musti gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Musti drew an estimated 206K visits in September 2026, down 3% on the month before and up 11% over three months.
- Worldwide#51,101of 4.5M sites · Top 5%
- In Norway#207of 15.2K sites · Top 5%
- Pet Supplies, worldwide#295of 52,845 brands · Top 1%
- Pet Supplies, Norway#2of 59 brands · Top 5%
206K
estimated visits in September
1 mo ▼ −2.5%4 mo ▲ +10.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Musti.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Musti holds 1.9 out of 5 on Trustpilot over 78 reviews, 19 of them in the last twelve months: 27% of customers give five stars and 41% one star. That volume places Musti in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Pet Store Animal Feed Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Musti sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Musti's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Musti in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Musti is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Musti runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Little&Bigger Happy HalloweenMusti6 Oct 2026image
Skumle favoritter til hundMusti6 Oct 2026image
20% på Royal Canin til kattMusti6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Musti ASverified
Text ad19 Oct 2026Musti ASverified
Video ad19 Oct 2026Musti ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Musti.
The creators who tag @mustinorge on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Musti competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Musti among Pet Supplies brands in Norway. The closest is zooplus.de, then VetZoo, ZooRoyal, Tiendanimal, futterhaus.de, zoohit.sk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zooplus.dezooplus.de | |||||||
| VetZoovetzoo.se | |||||||
| ZooRoyalzooroyal.de | |||||||
| Tiendanimaltiendanimal.es | |||||||
| futterhaus.defutterhaus.de | |||||||
| zoohit.skzoohit.sk |
07 · Company
The company behind Musti.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Musti is a company based in Norway, founded in 2016 according to LinkedIn, on a domain registered in April 2016. It employs about 121 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 2016, per LinkedIn
- Domain registered
- 26 Apr 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 121 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- musti.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Musti
What people ask Google about Musti.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Musti legit?
According to Gravity by Benchr, Musti is a brand based in Norway: its website has existed since April 2016, its Trustpilot profile is claimed by the brand, it employs 121 people on LinkedIn, it has 24,033 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Musti?
Customers rate Musti 1.9 out of 5 on Trustpilot over 78 reviews, 19 of them in the last twelve months: 27% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Musti sell?
Musti Norge AS is a pet retail chain that sells food and equipment for pets including dogs, cats, and small animals. The company operates both physical stores and an online platform. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Does Musti have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Musti advertises on Facebook and Instagram and on Google, where its offers often run. Check musti.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Musti?
Gravity by Benchr records a company based in Norway, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 121 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Musti growing?
Yes. Gravity by Benchr estimates about 206,200 visits to musti.no in September 2026, down 3% in a month and up 11% over three months. Musti ranks #2 of 59 Pet Supplies brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Musti's ad budget?
Gravity by Benchr does not publish a spend figure for Musti on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Norway?
Among Pet Supplies brands in Norway in the Gravity by Benchr index, Musti ranks #2 of 59 by estimated traffic. Its closest competitors on the same market are zooplus.de, VetZoo, ZooRoyal, Tiendanimal, futterhaus.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Musti.