Brand page · Pet Supplies · Sweden
VetZoo: 357K visits a month, 40 active Meta ads.
VetZoo — VetZoo is Sweden's leading online store for pet owners, offering a complete range of quality products for dogs, cats, rodents, reptiles, and birds. In September 2026 vetzoo.se drew an estimated 357K visits, up 7% on the month before. It ranks #2 of 162 Pet Supplies brands in Sweden and holds a 3.0 Trustpilot rating over 467 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
VetZoo is Sweden's leading online store for pet owners, offering a complete range of quality products for dogs, cats, rodents, reptiles, and birds.
01 · Traffic
How much traffic VetZoo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VetZoo drew an estimated 357K visits in September 2026, up 7% on the month before and up 34% over three months.
- Worldwide#32,591of 4.5M sites · Top 1%
- In Sweden#245of 27.3K sites · Top 1%
- Pet Supplies, worldwide#157of 52,845 brands · Top 1%
- Pet Supplies, Sweden#2of 162 brands · Top 5%
357K
estimated visits in September
1 mo ▲ +6.9%4 mo ▲ +33.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VetZoo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VetZoo holds 3.0 out of 5 on Trustpilot over 467 reviews, 35 of them in the last twelve months: 49% of customers give five stars and 37% one star. That volume places VetZoo in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VetZoo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read VetZoo's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places VetZoo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What VetZoo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VetZoo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Prenumerera på djurfoder, kattsand, godis och massa annat till ditt husdjur! | VetZooVetZoo2 Oct 2026image
Hitta allt du behöver till ditt husdjur!VetZoo1 Oct 2026video
15% på Hill's Science Plan Sensitiveness 6 kgVetZoo1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Veterinarians Online 247 ABverified
Text ad19 Oct 2026Veterinarians Online 247 ABverified
Text ad19 Oct 2026Veterinarians Online 247 ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VetZoo.
The creators who tag @vetzoo_se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vetzoo_se on Instagram, led by WONDERBOO (10.6K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWONDERBOO@wonderboofood · 🇸🇪 SE | Pets nature Creator | 10.6K | — | 5 | Tagged @vetzoo_se |
06 · Competitors according to Gravity
Who VetZoo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VetZoo among Pet Supplies brands in Sweden. The closest is zooplus.de, then ZOO.se, zoohit.cz, Musti, iPet.ch, mainzoo.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zooplus.dezooplus.de | |||||||
| ZOO.sezoo.se | |||||||
| zoohit.czzoohit.cz | |||||||
| Mustimusti.no | |||||||
| iPet.chipet.ch | |||||||
| mainzoo.demainzoo.de |
07 · Company
The company behind VetZoo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VetZoo is a company based in Sweden, founded in 2010 according to LinkedIn. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2010, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vetzoo.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VetZoo
What people ask Google about VetZoo.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VetZoo a legit company?
According to Gravity by Benchr, VetZoo is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 18 people on LinkedIn, it has 27,583 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
VetZoo reviews
Customers rate VetZoo 3.0 out of 5 on Trustpilot over 467 reviews, 35 of them in the last twelve months: 49% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VetZoo?
VetZoo is Sweden's leading online store for pet owners, offering a complete range of quality products for dogs, cats, rodents, reptiles, and birds. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a VetZoo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VetZoo advertises on Facebook and Instagram and on Google, where its offers often run. Check vetzoo.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns VetZoo?
Gravity by Benchr records a company based in Sweden, founded in 2010 according to LinkedIn, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is VetZoo doing well?
Yes. Gravity by Benchr estimates about 357,200 visits to vetzoo.se in September 2026, up 7% in a month and up 34% over three months. VetZoo ranks #2 of 162 Pet Supplies brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does VetZoo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for VetZoo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Sweden?
Among Pet Supplies brands in Sweden in the Gravity by Benchr index, VetZoo ranks #2 of 162 by estimated traffic. Its closest competitors on the same market are zooplus.de, ZOO.se, zoohit.cz, Musti, iPet.ch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VetZoo.