Brand page · Clothing · France
Muule: 34.8k visits a month, 4 active Meta ads, Gravity score 459.
Muule — Muule is a French online retailer specializing in outdoor sports equipment and clothing, including hiking, trail running, skiing, bivouac, and camping gear. In September 2026 muule.fr drew an estimated 34.8k visits, down 41% on the month before. It ranks #327 of 5,763 Clothing brands in France and holds a 3.6 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 234 peers: Clothing brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Muule is a French online retailer specializing in outdoor sports equipment and clothing, including hiking, trail running, skiing, bivouac, and camping gear.
01 · Traffic
How much traffic Muule gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Muule drew an estimated 34.8k visits in September 2026, down 41% on the month before and up 39% over three months.
- Worldwide#232,098of 4.5m sites · Top 10%
- In France#7,960of 166k sites · Top 5%
- Clothing, worldwide#22,141of 459,295 brands · Top 5%
- Clothing, France#327of 5,763 brands · Top 10%
34.8k
estimated visits in September
1 mo ▼ −40.6%4 mo ▲ +38.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Muule.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Muule holds 3.6 out of 5 on Trustpilot over 11 reviews, 7 of them in the last twelve months: 64% of customers give five stars and 18% one star. On Google, Muule scores 4.8 over 1,381 reviews.
Outdoor Sports Store Running Store Winter sport Store Outdoor Clothing and Equipment Shop Shoe Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Muule sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Muule sells on Shopify, 99% of its catalogue in stock. The best seller is Lowa Renegade Gore-Tex Mid Men's Hiking Shoes, at €169.90, followed by Jetboil Jetpower 100 G gas cartridge and Lowa Renegade Gore-Tex Mid Women's Hiking Shoes.
#1Lowa Renegade Gore-Tex Mid Men's Hiking ShoesMuule€169.90In stock
#2Jetboil Jetpower 100 G gas cartridgeMuule€6.00In stock
#3Lowa Renegade Gore-Tex Mid Women's Hiking ShoesMuule€169.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Muule in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 2% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$120.96
- Currency
- EUR
04 · Ads
What Muule is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Muule runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2022 (image, text, video).
Prêt à partir crapahuter ? ☀️ 🥾 Passez à la boutique : nos muules expertes sont là pour vous dénicher la crème du matos outdoor. Trail, randMuule30 Sept 2026video
MuuleMuule24 Mar 2026image
Débardeur de Running Odlo Blackcomb Light FemmeMuule14 Mar 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Muuleverified
Text ad19 Oct 2026MUULEverified
Video ad19 Oct 2026Muuleverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Muule.
The creators who tag @muule_outdoor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Muule competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Muule among Clothing brands in France. The closest is Lardesports, then Esprit Padel Shop, Padel Avenue, boutique du pélerin, Raquette Padel, Montisport.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lardesportslardesports.com | |||||||
| Esprit Padel Shopesprit-padel-shop.com | |||||||
| Padel Avenuepadelavenue.fr | |||||||
| boutique du pélerinboutique-du-pelerin.com | |||||||
| Raquette Padelraquette-padel.com | |||||||
| Montisportmontisport.fr |
07 · Company
The company behind Muule.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Muule is a company based in Lyon, France, on a domain registered in June 2022. It employs about 8 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Lyon
- Founded
- Data not available
- Domain registered
- 13 Jun 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn · 2-10
- Funding stage
- Seed · last deal: pre seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- muule.fr · Shopify · EUR
- Catalogue
- 376 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Muule
What people ask Google about Muule.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Muule a legit company?
According to Gravity by Benchr, Muule is a brand based in Lyon, France: its website has existed since June 2022, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 9,076 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Muule reviews: is it worth it?
Customers rate Muule 3.6 out of 5 on Trustpilot over 11 reviews, 7 of them in the last twelve months: 64% give five stars, 18% one star. On Google, Muule scores 4.8 over 1,381 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Muule sell?
Muule is a French online retailer specializing in outdoor sports equipment and clothing, including hiking, trail running, skiing, bivouac, and camping gear. Gravity by Benchr classifies it under Clothing, with Activewear making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Muule expensive?
Muule's best seller, Lowa Renegade Gore-Tex Mid Men's Hiking Shoes, sells €169.90 on muule.fr. 99% of the catalogue is in stock. Gravity does not track prices daily: check muule.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Muule discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Muule advertises on Facebook and Instagram and on Google, where its offers often run. Check muule.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Muule?
Muule sells on its own website, muule.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Muule?
Gravity by Benchr records a company based in Lyon, France, whose domain was registered in 2022, with 8 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Muule growing?
Yes. Gravity by Benchr estimates about 34,800 visits to muule.fr in September 2026, down 41% in a month and up 39% over three months. Muule ranks #327 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Muule use?
Gravity by Benchr identifies muule.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Muule's ad budget?
Gravity by Benchr does not publish a spend figure for Muule on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Muule ranks #327 of 5,763 by estimated traffic. Its closest competitors on the same market are Lardesports, Esprit Padel Shop, Padel Avenue, boutique du pélerin and Raquette Padel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Muule.