Brand page · Personal Care · United Kingdom
Auroma: 164k visits a month, 162 active Meta ads, Gravity score 564.
Auroma — Auroma is a UK-based fragrance brand that creates high-quality, long-lasting perfumes inspired by designer brands at affordable prices. In September 2026 myauroma.co.uk drew an estimated 164k visits, up 42% on the month before. It ranks #101 of 8,226 Personal Care brands in United Kingdom and holds a 4.4 Trustpilot rating over 1,218 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Auroma is a UK-based fragrance brand that creates high-quality, long-lasting perfumes inspired by designer brands at affordable prices.
01 · Traffic
How much traffic Auroma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Auroma drew an estimated 164k visits in September 2026, up 42% on the month before and up 27% over three months.
- Worldwide#61,941of 4.5m sites · Top 5%
- In United Kingdom#3,162of 192k sites · Top 5%
- Personal Care, worldwide#2,908of 215,119 brands · Top 5%
- Personal Care, United Kingdom#101of 8,226 brands · Top 5%
164k
estimated visits in September
1 mo ▲ +42.1%4 mo ▲ +27.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Auroma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Auroma holds 4.4 out of 5 on Trustpilot over 1,218 reviews, 734 of them in the last twelve months: 83% of customers give five stars and 9% one star. That volume places Auroma in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Perfume Store Flavours, Fragrances and Aroma Supplier Cosmetics and Perfumes Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Auroma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Auroma sells on Shopify, 96% of its catalogue in stock. The best seller is Spectrum 90 - Smells Like Sauvage - Male, at £12.99, followed by Astronus 10 - Smells Like Aventus - Male and Celestial Red 10 - Smells Like Baccarat Rouge 540 - Female.
#1Spectrum 90 - Smells Like Sauvage - MaleAuroma£12.99In stock
#2Astronus 10 - Smells Like Aventus - MaleAuroma£12.99In stock
#3Celestial Red 10 - Smells Like Baccarat Rouge 540 - FemaleAuroma£12.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Auroma in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 63% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$17.19
- Currency
- GBP
04 · Ads
What Auroma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Auroma runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since August 2025 (image, text).
⭐⭐⭐⭐⭐ ReviewsAuroma Fragrances6 Oct 2026video
⭐⭐⭐⭐⭐ ReviewsAuroma Fragrances5 Oct 2026video
⭐⭐⭐⭐⭐ ReviewsAuroma Fragrances4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad8 May 2026MY AUROMA LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Auroma.
The creators who tag @myauroma.co.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Auroma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Auroma among Personal Care brands in United Kingdom. The closest is aurafragrance.com, then misterfragrance.co.uk, Aura Studio, Aroma, pristinearomas, Multimarcas Perfumes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aurafragrance.comaurafragrance.com | |||||||
| misterfragrance.co.ukmisterfragrance.co.uk | |||||||
| Aura Studioaurastudio.pk | |||||||
| Aromaaromaespejo.com | |||||||
| pristinearomaspristinearomas.pk | |||||||
| Multimarcas Perfumesmultimarcasperfumes.cl |
07 · Company
The company behind Auroma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Auroma is a company based in Wakefield, United Kingdom, on a domain registered in August 2024. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Wakefield
- Founded
- Data not available
- Domain registered
- 8 Aug 2024
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- myauroma.co.uk · Shopify · GBP
- Catalogue
- 10 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Auroma
What people ask Google about Auroma.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Auroma legit or a scam?
According to Gravity by Benchr, Auroma is a brand based in Wakefield, United Kingdom: its website has existed since August 2024, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 2,870 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Auroma reviews: is it worth it?
Customers rate Auroma 4.4 out of 5 on Trustpilot over 1,218 reviews, 734 of them in the last twelve months: 83% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Auroma?
Auroma is a UK-based fragrance brand that creates high-quality, long-lasting perfumes inspired by designer brands at affordable prices. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Auroma expensive?
Auroma's best seller, Spectrum 90 - Smells Like Sauvage - Male, sells £12.99 on myauroma.co.uk. 96% of the catalogue is in stock. Gravity does not track prices daily: check myauroma.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Auroma have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Auroma advertises on Facebook and Instagram and on Google, where its offers often run. Check myauroma.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Auroma?
Auroma sells on its own website, myauroma.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Auroma?
Gravity by Benchr records a company based in Wakefield, United Kingdom, whose domain was registered in 2024, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Auroma growing?
Yes. Gravity by Benchr estimates about 163,600 visits to myauroma.co.uk in September 2026, up 42% in a month and up 27% over three months. Auroma ranks #101 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Auroma use?
Gravity by Benchr identifies myauroma.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Auroma spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Auroma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Auroma ranks #101 of 8,226 by estimated traffic. Its closest competitors on the same market are aurafragrance.com, misterfragrance.co.uk, Aura Studio, Aroma and pristinearomas. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Auroma.