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- My Beauty Routine
Brand page · Personal Care
My Beauty Routine: 61k visits a month, 16 active Meta ads.
My Beauty Routine — My Beauty Routine is an online retailer specializing in Korean skincare products, offering a comprehensive catalog of cosmetics since 2016. In September 2026 mybeautyroutine.it drew an estimated 61k visits, up 49% on the month before. It ranks #66 of 2,288 Personal Care brands and holds a 4.7 Trustpilot rating over 70 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
My Beauty Routine is an online retailer specializing in Korean skincare products, offering a comprehensive catalog of cosmetics since 2016.
01 · Traffic
How much traffic My Beauty Routine gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
My Beauty Routine drew an estimated 61k visits in September 2026, up 49% on the month before and down 24% over three months.
- Worldwide#143,430of 4.5m sites · Top 5%
- In Italy#3,391of 138k sites · Top 5%
- Personal Care, worldwide#7,212of 215,119 brands · Top 5%
- Personal Care, Italy#66of 2,288 brands · Top 5%
61k
estimated visits in September
1 mo ▲ +48.7%4 mo ▼ −23.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about My Beauty Routine.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
My Beauty Routine holds 4.7 out of 5 on Trustpilot over 70 reviews, 47 of them in the last twelve months: 81% of customers give five stars and 10% one star. That volume places My Beauty Routine in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Cosmetics Store Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What My Beauty Routine sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read My Beauty Routine's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places My Beauty Routine in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What My Beauty Routine is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
My Beauty Routine runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Il Natale in stile MBR 😘💖 Ultimi pezzi CalendarioMybeautyroutine7 Oct 2026image
Il Natale in stile MBR 😘💖 Ultimi pezzi CalendarioMybeautyroutine7 Oct 2026video
Sungboon Editor Silk Peptide Intensive Lifting Serum - 35mlMybeautyroutine4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Milo s.r.lverified
Text ad20 Oct 2026Milo s.r.lverified
Image ad20 Oct 2026Milo s.r.lverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about My Beauty Routine.
The creators who tag @mybeautyroutine.it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who My Beauty Routine competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for My Beauty Routine among Personal Care brands. The closest is LA RIVIERA, then fabula.au, NinthAvenue, patch and go, Rosse Beauty, eskinstore.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LA RIVIERAlariviera.co | |||||||
| fabula.aufabula.au | |||||||
| NinthAvenueninthavenue.uk | |||||||
| patch and gopatchandgo.ru | |||||||
| Rosse Beautyrossebeauty.com | |||||||
| eskinstore.comeskinstore.com |
07 · Company
The company behind My Beauty Routine.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
My Beauty Routine is an e-commerce brand, on a domain registered in January 2017.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 13 Jan 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mybeautyroutine.it · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about My Beauty Routine
What people ask Google about My Beauty Routine.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is My Beauty Routine legit or a scam?
According to Gravity by Benchr, My Beauty Routine is a brand: its website has existed since January 2017, it sells on a Magento store, it has 27,726 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about My Beauty Routine?
Customers rate My Beauty Routine 4.7 out of 5 on Trustpilot over 70 reviews, 47 of them in the last twelve months: 81% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is My Beauty Routine known for?
My Beauty Routine is an online retailer specializing in Korean skincare products, offering a comprehensive catalog of cosmetics since 2016. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
My Beauty Routine promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: My Beauty Routine advertises on Facebook and Instagram and on Google, where its offers often run. Check mybeautyroutine.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy My Beauty Routine?
My Beauty Routine sells on its own website, mybeautyroutine.it, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind My Beauty Routine?
Gravity by Benchr records a company, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is My Beauty Routine growing?
Not at the moment. Gravity by Benchr estimates about 61,000 visits to mybeautyroutine.it in September 2026, up 49% in a month and down 24% over three months. My Beauty Routine ranks #66 of 2,288 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does My Beauty Routine use?
Gravity by Benchr identifies mybeautyroutine.it as a Magento store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does My Beauty Routine spend on Meta ads?
Gravity by Benchr does not publish a spend figure for My Beauty Routine on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, My Beauty Routine ranks #66 of 2,288 by estimated traffic. Its closest competitors on the same market are LA RIVIERA, fabula.au, NinthAvenue, patch and go and Rosse Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with My Beauty Routine.