Brand page · Personal Care · Hong Kong SAR China
eotd: 48.6k visits a month, 13 active Meta ads, Gravity score 577.
eotd — eotd is an online retailer specializing in colored contacts and clear contact lenses, offering various types including daily, monthly, and yearly disposables, as well as lens solutions and eyelashes. In September 2026 myeotd.com drew an estimated 48.6k visits, down 11% on the month before. It ranks #1,420 of 33,626 Personal Care brands in Hong Kong SAR China and holds a 4.1 Trustpilot rating over 93 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 98 peers: Personal Care brands in Hong Kong SAR China with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
eotd is an online retailer specializing in colored contacts and clear contact lenses, offering various types including daily, monthly, and yearly disposables, as well as lens solutions and eyelashes.
01 · Traffic
How much traffic eotd gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
eotd drew an estimated 48.6k visits in September 2026, down 11% on the month before and down 13% over three months.
- Worldwide#174,331of 4.5m sites · Top 5%
- In United States#55,785of 1.2m sites · Top 5%
- Personal Care, worldwide#8,832of 215,119 brands · Top 5%
- Personal Care, United States#1,420of 33,626 brands · Top 5%
48.6k
estimated visits in September
1 mo ▼ −10.7%4 mo ▼ −12.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about eotd.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
eotd holds 4.1 out of 5 on Trustpilot over 93 reviews, 3 of them in the last twelve months: 58% of customers give five stars and 25% one star. That volume places eotd in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What eotd sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
eotd sells on Shopify, 99% of its catalogue in stock. The best seller is Dr. Kristin Solution, at US$4.99, followed by Milk & Tea Monthly Cream Brown and Selene Monthly Hazel.
#1Dr. Kristin SolutioneotdUS$4.99In stock
#2Milk & Tea Monthly Cream BrowneotdUS$25.99In stock
#3Selene Monthly HazeleotdUS$19.79In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places eotd in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 64% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$24.99
- Currency
- USD
04 · Ads
What eotd is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
eotd runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text).
Lenses That Stay PutEOTD6 Oct 2026video
Up to 40% OFFEOTD5 Oct 2026image
Secretive Kristin 1Day Antique BrownEOTD5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026피피비스튜디오스verified
Text ad25 Jun 2026피피비스튜디오스verified
Text ad24 Jun 2026피피비스튜디오스verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about eotd.
The creators who tag @myeotd on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who eotd competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for eotd among Personal Care brands in Hong Kong SAR China. The closest is Lens Diary, then kpop2.com, Lens Diary, twinklens, 水汪汪, MRY Optics Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lens Diarylensdiary.store | |||||||
| kpop2.comkpop2.com | |||||||
| Lens Diarylensdiary.uk | |||||||
| twinklenstwinklens.com | |||||||
| 水汪汪wateryeyes.hk | |||||||
| MRY Optics Groupmrylens.com |
07 · Company
The company behind eotd.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
eotd is a company based in Hongkong, Hong Kong SAR China, founded in 2018 according to LinkedIn, on a domain registered in November 2019. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · Hongkong
- Founded
- 2018, per LinkedIn
- Domain registered
- 6 Nov 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- myeotd.com · Shopify · USD
- Catalogue
- 818 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about eotd
What people ask Google about eotd.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is eotd legit?
According to Gravity by Benchr, eotd is a brand based in Hongkong, Hong Kong SAR China: its website has existed since November 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 25,614 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
eotd reviews: is it worth it?
Customers rate eotd 4.1 out of 5 on Trustpilot over 93 reviews, 3 of them in the last twelve months: 58% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does eotd sell?
eotd is an online retailer specializing in colored contacts and clear contact lenses, offering various types including daily, monthly, and yearly disposables, as well as lens solutions and eyelashes. Gravity by Benchr classifies it under Personal Care, with Vision Care making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does eotd cost?
eotd's best seller, Dr. Kristin Solution, sells US$4.99 on myeotd.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check myeotd.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
eotd promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: eotd advertises on Facebook and Instagram and on Google, where its offers often run. Check myeotd.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy eotd?
eotd sells on its own website, myeotd.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind eotd?
Gravity by Benchr records a company based in Hongkong, Hong Kong SAR China, founded in 2018 according to LinkedIn, on a domain registered in 2019, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is eotd growing?
Not at the moment. Gravity by Benchr estimates about 48,600 visits to myeotd.com in September 2026, down 11% in a month and down 13% over three months. eotd ranks #1,420 of 33,626 Personal Care brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does eotd use?
Gravity by Benchr identifies myeotd.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does eotd spend on Meta ads?
Gravity by Benchr does not publish a spend figure for eotd on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Hong Kong SAR China?
Among Personal Care brands in Hong Kong SAR China in the Gravity by Benchr index, eotd ranks #1,420 of 33,626 by estimated traffic. Its closest competitors on the same market are Lens Diary, kpop2.com, Lens Diary, twinklens and 水汪汪. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with eotd.