Brand page · Personal Care · United Kingdom
My Expert Midwife: 62.5k visits a month, 25 active Meta ads, Gravity score 504.
My Expert Midwife — My Expert Midwife is a skincare brand that develops pregnancy and baby skincare products, as well as birth recovery products, all created by midwives. In September 2026 myexpertmidwife.com drew an estimated 62.5k visits, down 44% on the month before. It ranks #1,170 of 33,626 Personal Care brands in United Kingdom and holds a 4.4 Trustpilot rating over 247 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
My Expert Midwife is a skincare brand that develops pregnancy and baby skincare products, as well as birth recovery products, all created by midwives.
01 · Traffic
How much traffic My Expert Midwife gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
My Expert Midwife drew an estimated 62.5k visits in September 2026, down 44% on the month before and down 29% over three months.
- Worldwide#140,561of 4.5m sites · Top 5%
- In United States#45,468of 1.2m sites · Top 5%
- Personal Care, worldwide#7,072of 215,119 brands · Top 5%
- Personal Care, United States#1,170of 33,626 brands · Top 5%
62.5k
estimated visits in September
1 mo ▼ −43.7%4 mo ▼ −28.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about My Expert Midwife.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
My Expert Midwife holds 4.4 out of 5 on Trustpilot over 247 reviews, 114 of them in the last twelve months: 81% of customers give five stars and 9% one star. That volume places My Expert Midwife in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Baby Store Skin Care Products Vending Machine Midwife
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What My Expert Midwife sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
My Expert Midwife sells on Shopify, 98% of its catalogue in stock. The best seller is Midwife-led Perineal Massage Masterclass, at £5.95, followed by Spritz for Bits 100ml and Mama to Be Gift Set.
#1Midwife-led Perineal Massage MasterclassMy Expert Midwife£5.95In stock
#2Spritz for Bits 100mlMy Expert Midwife£14.95In stock
#3Mama to Be Gift SetMy Expert Midwife£60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places My Expert Midwife in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 56% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$51.45
- Currency
- GBP
04 · Ads
What My Expert Midwife is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
My Expert Midwife runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
A little R&R after birthMy Expert Midwife6 Oct 2026video
Our biggest gift set yetMy Expert Midwife5 Oct 2026video
Grab our Free Hospital Bag ChecklistMy Expert Midwife1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Natal Angels Limitedverified
Text ad20 Oct 2026Natal Angels Limitedverified
Text ad20 Oct 2026Natal Angels Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about My Expert Midwife.
The creators who tag @my_expertmidwife on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @my_expertmidwife on Instagram, led by Diana ariaie (11.3k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDiana ariaie@_lifewith_dee · 🇬🇧 GB | Parenting family Creator | 11.3k | 1.0% | 2 | Tagged @my_expertmidwife |
06 · Competitors according to Gravity
Who My Expert Midwife competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for My Expert Midwife among Personal Care brands in United Kingdom. The closest is melash.uk, then WooWoo, Hebratis, Ultra Bee Health, Reverse Life, Aucora.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| melash.ukmelash.uk | |||||||
| WooWoowoowoo.fun | |||||||
| Hebratishebratis.com | |||||||
| Ultra Bee Healthultrabeehealth.co.uk | |||||||
| Reverse Lifereverselife.co.uk | |||||||
| Aucoraaucora.com |
07 · Company
The company behind My Expert Midwife.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
My Expert Midwife is a company based in Knaresborough, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in November 2016. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Knaresborough
- Founded
- 2017, per LinkedIn
- Domain registered
- 7 Nov 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- myexpertmidwife.com · Shopify · GBP
- Catalogue
- 20 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about My Expert Midwife
What people ask Google about My Expert Midwife.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is My Expert Midwife legit?
According to Gravity by Benchr, My Expert Midwife is a brand based in Knaresborough, United Kingdom: its website has existed since November 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 129,269 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
My Expert Midwife reviews
Customers rate My Expert Midwife 4.4 out of 5 on Trustpilot over 247 reviews, 114 of them in the last twelve months: 81% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is My Expert Midwife?
My Expert Midwife is a skincare brand that develops pregnancy and baby skincare products, as well as birth recovery products, all created by midwives. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
My Expert Midwife prices: how much is it?
My Expert Midwife's best seller, Midwife-led Perineal Massage Masterclass, sells £5.95 on myexpertmidwife.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check myexpertmidwife.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a My Expert Midwife discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: My Expert Midwife advertises on Facebook and Instagram and on Google, where its offers often run. Check myexpertmidwife.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy My Expert Midwife?
My Expert Midwife sells on its own website, myexpertmidwife.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns My Expert Midwife?
Gravity by Benchr records a company based in Knaresborough, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is My Expert Midwife doing well?
Not at the moment. Gravity by Benchr estimates about 62,500 visits to myexpertmidwife.com in September 2026, down 44% in a month and down 29% over three months. My Expert Midwife ranks #1,170 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does My Expert Midwife use?
Gravity by Benchr identifies myexpertmidwife.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does My Expert Midwife spend on Meta ads?
Gravity by Benchr does not publish a spend figure for My Expert Midwife on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, My Expert Midwife ranks #1,170 of 33,626 by estimated traffic. Its closest competitors on the same market are melash.uk, WooWoo, Hebratis, Ultra Bee Health and Reverse Life. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with My Expert Midwife.