Brand page · Pet Supplies · Italy
MyFamily (myfamily.it) traffic, ads & competitors 30.8k visits a month, 10 active Meta ads, Gravity score 624.
MyFamily — MyFamily S.r.l. is an Italian company that produces and sells pet accessories including ID tags, collars, leashes, and harnesses for dogs and cats, as well as pet clothing, care products, and lifestyle items. In September 2026 myfamily.it drew an estimated 30.8k visits, up 27% on the month before. It ranks #18 of 379 Pet Supplies brands in Italy and holds a 4.6 Trustpilot rating over 2,032 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Pet Supplies brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MyFamily S.r.l. is an Italian company that produces and sells pet accessories including ID tags, collars, leashes, and harnesses for dogs and cats, as well as pet clothing, care products, and lifestyle items.
01 · Traffic
MyFamily website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MyFamily drew an estimated 30.8k visits in September 2026, up 27% on the month before and up 85% over three months.
- Worldwide#257,246of 4.5m sites · Top 10%
- In Italy#5,947of 138k sites · Top 5%
- Pet Supplies, worldwide#2,215of 52,845 brands · Top 5%
- Pet Supplies, Italy#18of 379 brands · Top 5%
30.8k
estimated visits in September
1 mo ▲ +27.0%4 mo ▲ +84.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MyFamily reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MyFamily holds 4.6 out of 5 on Trustpilot over 2,032 reviews, 331 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places MyFamily in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, MyFamily scores 4.5 over 246 reviews.
Pet Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MyFamily best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MyFamily's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MyFamily in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
MyFamily ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MyFamily runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since February 2025 (image, text).
Medagliette Made in ItalyMyFamily19 Sept 2026video
Medagliette Made in ItalyMyFamily2 Sept 2026video
Medagliette Made in ItalyMyFamily26 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026MyFamily srlverified
Text ad19 Oct 2026MyFamily srlverified
Text ad18 Oct 2026MyFamily srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MyFamily influencers
The creators who tag @myfamily_forpets on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @myfamily_forpets on Instagram, led by RAYMOND THE BARON 🦴 (13k followers, 4.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRAYMOND THE BARON 🦴@raymond.the.baron · 🇫🇷 FR | Pets nature Creator | 13k | 4.0% | 4 | Tagged @myfamily_forpets |
06 · Competitors according to Gravity
MyFamily competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MyFamily among Pet Supplies brands in Italy. The closest is centralpetsperu.com, then Zignature, Herrmann's Manufaktur, Ultra Pet, Hill, blackgoldpet.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| centralpetsperu.comcentralpetsperu.com | |||||||
| Zignaturezignature.com | |||||||
| Herrmann's Manufakturherrmanns-manufaktur.com | |||||||
| Ultra Petultra-pet.co.za | |||||||
| Hillhillspet.cl | |||||||
| blackgoldpet.comblackgoldpet.com |
07 · Company
Who is behind MyFamily?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MyFamily is a company based in Italy, founded in 2010 according to LinkedIn. It employs about 157 people.
- Entity country
- 🇮🇹 Italy
- Founded
- 2010, per LinkedIn
- Employees
- 157 on LinkedIn
- Own store
- myfamily.it · Prestashop
08 · What people ask about MyFamily
What people ask Google about MyFamily.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MyFamily legit?
According to Gravity by Benchr, MyFamily is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Prestashop store, it employs 157 people on LinkedIn, it has 70,164 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MyFamily reviews
Customers rate MyFamily 4.6 out of 5 on Trustpilot over 2,032 reviews, 331 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, MyFamily scores 4.5 over 246 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MyFamily sell?
MyFamily S.r.l. is an Italian company that produces and sells pet accessories including ID tags, collars, leashes, and harnesses for dogs and cats, as well as pet clothing, care products, and lifestyle items. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Does MyFamily have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MyFamily advertises on Facebook and Instagram and on Google, where its offers often run. Check myfamily.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MyFamily?
MyFamily sells on its own website, myfamily.it, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MyFamily?
Gravity by Benchr records a company based in Italy, founded in 2010 according to LinkedIn, with 157 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MyFamily growing?
Yes. Gravity by Benchr estimates about 30,800 visits to myfamily.it in September 2026, up 27% in a month and up 85% over three months. MyFamily ranks #18 of 379 Pet Supplies brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MyFamily use?
Gravity by Benchr identifies myfamily.it as a Prestashop store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MyFamily's ad budget?
Gravity by Benchr does not publish a spend figure for MyFamily on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Italy?
Among Pet Supplies brands in Italy in the Gravity by Benchr index, MyFamily ranks #18 of 379 by estimated traffic. Its closest competitors on the same market are centralpetsperu.com, Zignature, Herrmann's Manufaktur, Ultra Pet and Hill. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MyFamily.