Brand page · Hobbies & Creative Arts · New Zealand
MyGold traffic, ads & competitors 181k visits a month, 27 active Meta ads, Gravity score 540.
MyGold — MyGold is a New Zealand-based precious metals dealer that specializes in buying and selling physical gold and silver bullion, coins, and collectables. In September 2026 mygold.co.nz drew an estimated 181k visits, up 38% on the month before. It ranks #2 of 739 Hobbies & Creative Arts brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Hobbies & Creative Arts brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MyGold is a New Zealand-based precious metals dealer that specializes in buying and selling physical gold and silver bullion, coins, and collectables.
01 · Traffic
MyGold website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MyGold drew an estimated 181k visits in September 2026, up 38% on the month before and up 18% over three months.
- Worldwide#57,008of 4.5m sites · Top 5%
- In New Zealand#195of 26.3k sites · Top 1%
- Hobbies & Creative Arts, worldwide#854of 136,278 brands · Top 1%
- Hobbies & Creative Arts, New Zealand#2of 739 brands · Top 1%
181k
estimated visits in September
1 mo ▲ +38.1%4 mo ▲ +18.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MyGold reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MyGold holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Gold and Silver Trading Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MyGold best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MyGold's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MyGold in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
MyGold ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MyGold runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2024 (image, text, video).
Authorised Gold DealersMyGold30 Sept 2026image
Authorised DealersMyGold27 Sept 2026image
Authorised DealersMyGold27 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026MYGOLDverified
Image ad20 Oct 2026MYGOLDverified
Text ad20 Oct 2026MYGOLDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MyGold influencers
The creators who tag @mygold on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
MyGold competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MyGold among Hobbies & Creative Arts brands in New Zealand. The closest is iGold, then JM Bullion, BullionByPost, StoneX Bullion, BOLD Precious Metals, Auragentum.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| iGoldigold.ae | |||||||
| JM Bullionjmbullion.com | |||||||
| BullionByPostbullionbypost.com | |||||||
| StoneX Bullionstonexbullion.com | |||||||
| BOLD Precious Metalsboldpreciousmetals.com | |||||||
| Auragentumauragentum.de |
07 · Company
Who is behind MyGold?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MyGold is a company based in New Zealand, founded in 2009 according to LinkedIn, on a domain registered in December 2009. It employs about 7 people.
- Entity country
- 🇳🇿 New Zealand
- Founded
- 2009, per LinkedIn
- Domain registered
- 17 Dec 2009
- Employees
- 7 on LinkedIn
- Own store
- mygold.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MyGold
What people ask Google about MyGold.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MyGold legit or a scam?
According to Gravity by Benchr, MyGold is a brand based in New Zealand: its website has existed since December 2009, its Trustpilot profile is claimed by the brand, it employs 7 people on LinkedIn, it has 38,837 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MyGold known for?
MyGold is a New Zealand-based precious metals dealer that specializes in buying and selling physical gold and silver bullion, coins, and collectables. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does MyGold have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MyGold advertises on Facebook and Instagram and on Google, where its offers often run. Check mygold.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns MyGold?
Gravity by Benchr records a company based in New Zealand, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MyGold growing?
Yes. Gravity by Benchr estimates about 180,900 visits to mygold.co.nz in September 2026, up 38% in a month and up 18% over three months. MyGold ranks #2 of 739 Hobbies & Creative Arts brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does MyGold spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MyGold on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in New Zealand?
Among Hobbies & Creative Arts brands in New Zealand in the Gravity by Benchr index, MyGold ranks #2 of 739 by estimated traffic. Its closest competitors on the same market are iGold, JM Bullion, BullionByPost, StoneX Bullion and BOLD Precious Metals. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MyGold.