Brand page · Handbags, Wallets & Cases · Italy
MYLILLY traffic, ads & competitors 31k visits a month, 6 active Meta ads, Gravity score 519.
MYLILLY — MYLILLY is a fashion shop offering Urban-Chic clothing, bags, shoes and accessories for men and women. In September 2026 mylilly.it drew an estimated 31k visits, down 10% on the month before. It ranks #47 of 1,135 Handbags, Wallets & Cases brands in Italy and holds a 5.0 Trustpilot rating over 7,285 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Handbags, Wallets & Cases brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MYLILLY is a fashion shop offering Urban-Chic clothing, bags, shoes and accessories for men and women.
01 · Traffic
MYLILLY website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MYLILLY drew an estimated 31k visits in September 2026, down 10% on the month before and down 22% over three months.
- Worldwide#255,522of 4.5m sites · Top 10%
- In Italy#5,904of 138k sites · Top 5%
- Handbags, Wallets & Cases, worldwide#1,717of 28,870 brands · Top 10%
- Handbags, Wallets & Cases, Italy#47of 1,135 brands · Top 5%
31k
estimated visits in September
1 mo ▼ −9.9%4 mo ▼ −22.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MYLILLY reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MYLILLY holds 5.0 out of 5 on Trustpilot over 7,285 reviews, 1,374 of them in the last twelve months: 96% of customers give five stars and 0% one star. That volume places MYLILLY in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%. On Google, MYLILLY scores 5.0 over 10 reviews.
Fashion Accessories Store Bags and Luggage Store Luggage Store Shoe Store Bag Shop Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MYLILLY best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MYLILLY sells on Shopify, 84% of its catalogue in stock. The best seller is Kit Confezione Regalo, at €2.90, followed by The Nami Baby OG Mabash Bag and Center Rip Revealing Gray Check Sprayground Backpack.
Kit Confezione RegaloMYLILLY€2.90In stock
The Nami Baby OG Mabash BagMYLILLY€135.00In stock
Center Rip Revealing Gray Check Sprayground BackpackMYLILLY€119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MYLILLY in its comparison group.
- Average rating
- 4.99 / 5
- Rated products
- 1% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$245.29
- Currency
- EUR
04 · Ads
MYLILLY ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MYLILLY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Minidress Chrissy Guess €120Mylilly7 Oct 2026image
Trolley Grande Base Boost Samsonite €219Mylilly21 Sept 2026image
default_collection_headlineMylilly21 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026P.PELLETTERIE S.R.L.verified
Image ad20 Oct 2026P.PELLETTERIE S.R.L.verified
Image ad20 Oct 2026P.PELLETTERIE S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MYLILLY influencers
The creators who tag @mylilly_shop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
MYLILLY competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MYLILLY among Handbags, Wallets & Cases brands in Italy. The closest is Anna Virgili, then BiosaBorse, Giò Fashion, Pelletteria Allegrini, Cuoieriashop, STANGA Pelletteria.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Anna Virgiliannavirgili.com | |||||||
| BiosaBorsebiosaborse.it | |||||||
| Giò Fashiongiofashion.it | |||||||
| Pelletteria Allegrinipelletteriaallegrini.it | |||||||
| Cuoieriashopcuoieriashop.com | |||||||
| STANGA Pelletteriastanga.it |
07 · Company
Who is behind MYLILLY?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MYLILLY is a company based in Catania, Italy.
- Entity country
- 🇮🇹 Italy · Catania
- Own store
- mylilly.it · Shopify · EUR
- Catalogue
- 239 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MYLILLY
What people ask Google about MYLILLY.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MYLILLY legit?
According to Gravity by Benchr, MYLILLY is a brand based in Catania, Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 11,389 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MYLILLY reviews: is it worth it?
Customers rate MYLILLY 5.0 out of 5 on Trustpilot over 7,285 reviews, 1,374 of them in the last twelve months: 96% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, MYLILLY scores 5.0 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MYLILLY known for?
MYLILLY is a fashion shop offering Urban-Chic clothing, bags, shoes and accessories for men and women. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MYLILLY prices: how much is it?
MYLILLY's best seller, Kit Confezione Regalo, sells €2.90 on mylilly.it. 84% of the catalogue is in stock. Gravity does not track prices daily: check mylilly.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MYLILLY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MYLILLY advertises on Facebook and Instagram and on Google, where its offers often run. Check mylilly.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MYLILLY?
MYLILLY sells on its own website, mylilly.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is MYLILLY doing well?
Not at the moment. Gravity by Benchr estimates about 31,000 visits to mylilly.it in September 2026, down 10% in a month and down 22% over three months. MYLILLY ranks #47 of 1,135 Handbags, Wallets & Cases brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MYLILLY use?
Gravity by Benchr identifies mylilly.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MYLILLY's ad budget?
Gravity by Benchr does not publish a spend figure for MYLILLY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Italy?
Among Handbags, Wallets & Cases brands in Italy in the Gravity by Benchr index, MYLILLY ranks #47 of 1,135 by estimated traffic. Its closest competitors on the same market are Anna Virgili, BiosaBorse, Giò Fashion, Pelletteria Allegrini and Cuoieriashop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MYLILLY.