Brand page · Personal Care · France
My Little Box: 107k visits a month, 63 active Meta ads, Gravity score 618.
My Little Box — My Little Box is a beauty and lifestyle subscription service that delivers surprise boxes filled with beauty products, accessories, and other items to customers' mailboxes. In September 2026 mylittlebox.fr drew an estimated 107k visits, up 58% on the month before. It ranks #60 of 3,383 Personal Care brands in France and holds a 4.2 Trustpilot rating over 3,269 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
My Little Box is a beauty and lifestyle subscription service that delivers surprise boxes filled with beauty products, accessories, and other items to customers' mailboxes.
01 · Traffic
How much traffic My Little Box gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
My Little Box drew an estimated 107k visits in September 2026, up 58% on the month before and up 84% over three months.
- Worldwide#88,538of 4.5m sites · Top 5%
- In France#3,381of 166k sites · Top 5%
- Personal Care, worldwide#4,343of 215,119 brands · Top 5%
- Personal Care, France#60of 3,383 brands · Top 5%
107k
estimated visits in September
1 mo ▲ +58.0%4 mo ▲ +84.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about My Little Box.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
My Little Box holds 4.2 out of 5 on Trustpilot over 3,269 reviews, 310 of them in the last twelve months: 57% of customers give five stars and 23% one star. That volume places My Little Box in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, My Little Box scores 4.6 over 49 reviews.
Beauty Products Vending Machine Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What My Little Box sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read My Little Box's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places My Little Box in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What My Little Box is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
My Little Box runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2026 (image, text, video).
Un calendrier sans numéro, vous dites ?My Little Box6 Oct 2026video
Le deal qui fait rêverMy Little Box6 Oct 2026image
Un calendrier sans numéro, vous dites ?My Little Box6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026My Little Parisverified
Text ad20 Oct 2026My Little Parisverified
Text ad20 Oct 2026My Little Parisverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about My Little Box.
The creators who tag @my_little_box on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @my_little_box on Instagram, led by مَرْيَمْ اداريو (20.5k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ممَرْيَمْ اداريو@myriam_addario · 🇫🇷 FR | Law tax administrative Creator | 20.5k | 0.4% | 3 | Tagged @my_little_box |
06 · Competitors according to Gravity
Who My Little Box competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for My Little Box among Personal Care brands in France. The closest is cledepeau-beaute.com.tw, then livecolour.com, finger heel, Pulp Riot, nawaty.com, BARONY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cledepeau-beaute.com.twcledepeau-beaute.com.tw | |||||||
| livecolour.comlivecolour.com | |||||||
| finger heelfingerheel.com | |||||||
| Pulp Riotpulpriothair.com | |||||||
| nawaty.comnawaty.com | |||||||
| BARONYbarony-shop.com |
07 · Company
The company behind My Little Box.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
My Little Box is a company based in France, founded in 2011 according to LinkedIn, on a domain registered in October 2011. It employs about 200 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 2011, per LinkedIn
- Domain registered
- 18 Oct 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 200 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mylittlebox.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about My Little Box
What people ask Google about My Little Box.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is My Little Box legit or a scam?
According to Gravity by Benchr, My Little Box is a brand based in France: its website has existed since October 2011, its Trustpilot profile is claimed by the brand, it employs 200 people on LinkedIn, it has 396,155 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
My Little Box reviews: is it worth it?
Customers rate My Little Box 4.2 out of 5 on Trustpilot over 3,269 reviews, 310 of them in the last twelve months: 57% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, My Little Box scores 4.6 over 49 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is My Little Box known for?
My Little Box is a beauty and lifestyle subscription service that delivers surprise boxes filled with beauty products, accessories, and other items to customers' mailboxes. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a My Little Box discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: My Little Box advertises on Facebook and Instagram and on Google, where its offers often run. Check mylittlebox.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns My Little Box?
Gravity by Benchr records a company based in France, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 200 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is My Little Box growing?
Yes. Gravity by Benchr estimates about 107,000 visits to mylittlebox.fr in September 2026, up 58% in a month and up 84% over three months. My Little Box ranks #60 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is My Little Box's ad budget?
Gravity by Benchr does not publish a spend figure for My Little Box on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, My Little Box ranks #60 of 3,383 by estimated traffic. Its closest competitors on the same market are cledepeau-beaute.com.tw, livecolour.com, finger heel, Pulp Riot and nawaty.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with My Little Box.