Brand page · Baby & Toddler Furniture · United Kingdom
My Little Essentials: 33.7k visits a month, 173 active Meta ads, Gravity score 590.
My Little Essentials — My Little Essentials Ltd is a company that sells essential products for babies, toddlers and parents. In September 2026 mylittleessentials.com drew an estimated 33.7k visits, up 66% on the month before. It ranks #33 of 227 Baby & Toddler Furniture brands in United Kingdom and holds a 3.2 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Baby & Toddler Furniture brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
My Little Essentials Ltd is a company that sells essential products for babies, toddlers and parents.
01 · Traffic
How much traffic My Little Essentials gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
My Little Essentials drew an estimated 33.7k visits in September 2026, up 66% on the month before and up 171% over three months.
- Worldwide#238,346of 4.5m sites · Top 10%
- In United States#74,749of 1.2m sites · Top 10%
- Baby & Toddler Furniture, worldwide#127of 2,088 brands · Top 10%
- Baby & Toddler Furniture, United States#33of 227 brands · Top 20%
33.7k
estimated visits in September
1 mo ▲ +65.8%4 mo ▲ +171.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about My Little Essentials.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
My Little Essentials holds 3.2 out of 5 on Trustpilot over 29 reviews, 25 of them in the last twelve months: 48% of customers give five stars and 38% one star. That volume places My Little Essentials in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Baby Clothing Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What My Little Essentials sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
My Little Essentials sells on Shopify, 100% of its catalogue in stock. The best seller is My Little Essentials™ Baby Lounger, at £52.99–£64.99, followed by My Little Essentials™ Hooded Onesie and My Little Essentials™ Teddy Pram Suit.
#1My Little Essentials™ Baby LoungerMy Little Essentials£52.99–£64.99In stock
#2My Little Essentials™ Hooded OnesieMy Little Essentials£21.99In stock
#3My Little Essentials™ Teddy Pram SuitMy Little Essentials£29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places My Little Essentials in its comparison group.
- Average rating
- 3.96 / 5
- Rated products
- 25% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$80.72
- Currency
- GBP
04 · Ads
What My Little Essentials is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
My Little Essentials runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2026 (image, text).
Designed like it matters. Because it does.My Little Essentials6 Oct 2026image
Designed like it matters. Because it does.My Little Essentials6 Oct 2026video
Designed like it matters. Because it does.My Little Essentials1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MY LITTLE ESSENTIALS LTDverified
Text ad7 Sept 2026MY LITTLE ESSENTIALS LTDverified
Text ad7 Sept 2026MY LITTLE ESSENTIALS LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about My Little Essentials.
The creators who tag @mylittleessentialsbaby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who My Little Essentials competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for My Little Essentials among Baby & Toddler Furniture brands in United Kingdom. The closest is Isla & Fraser, then Rosa & Blue, Nanit UK, Clair de Lune, Sweet Dreamers, Marie-Chantal.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Isla & Fraserislaandfraser.com | |||||||
| Rosa & Bluerosaandblue.com | |||||||
| Nanit UKnanituk.co.uk | |||||||
| Clair de Luneclair-de-lune.co.uk | |||||||
| Sweet Dreamerssweetdreamers.co.uk | |||||||
| Marie-Chantalmariechantal.com |
07 · Company
The company behind My Little Essentials.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
My Little Essentials is a company based in Taunton, United Kingdom, on a domain registered in October 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Taunton
- Founded
- Data not available
- Domain registered
- 14 Oct 2024
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mylittleessentials.com · Shopify · GBP
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about My Little Essentials
What people ask Google about My Little Essentials.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is My Little Essentials a legit company?
According to Gravity by Benchr, My Little Essentials is a brand based in Taunton, United Kingdom: its website has existed since October 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 6,001 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
My Little Essentials reviews: is it worth it?
Customers rate My Little Essentials 3.2 out of 5 on Trustpilot over 29 reviews, 25 of them in the last twelve months: 48% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is My Little Essentials?
My Little Essentials Ltd is a company that sells essential products for babies, toddlers and parents. Gravity by Benchr classifies it under Baby & Toddler Furniture, with Bassinets & Cradles making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
My Little Essentials prices: how much is it?
My Little Essentials' best seller, My Little Essentials™ Baby Lounger, sells from £52.99 to £64.99 on mylittleessentials.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check mylittleessentials.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a My Little Essentials discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: My Little Essentials advertises on Facebook and Instagram and on Google, where its offers often run. Check mylittleessentials.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy My Little Essentials?
My Little Essentials sells on its own website, mylittleessentials.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns My Little Essentials?
Gravity by Benchr records a company based in Taunton, United Kingdom, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is My Little Essentials doing well?
Yes. Gravity by Benchr estimates about 33,700 visits to mylittleessentials.com in September 2026, up 66% in a month and up 171% over three months. My Little Essentials ranks #33 of 227 Baby & Toddler Furniture brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does My Little Essentials use?
Gravity by Benchr identifies mylittleessentials.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is My Little Essentials' ad budget?
Gravity by Benchr does not publish a spend figure for My Little Essentials on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler Furniture brands in United Kingdom?
Among Baby & Toddler Furniture brands in United Kingdom in the Gravity by Benchr index, My Little Essentials ranks #33 of 227 by estimated traffic. Its closest competitors on the same market are Isla & Fraser, Rosa & Blue, Nanit UK, Clair de Lune and Sweet Dreamers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with My Little Essentials.