Brand page · Food Items · Sweden
Mylla: 61.7k visits a month, 24 active Meta ads, Gravity score 571.
Mylla — Mylla is a Swedish online marketplace that connects consumers directly with farmers and food producers, offering locally sourced seasonal food with home delivery throughout Sweden. In September 2026 mylla.se drew an estimated 61.7k visits, down 1% on the month before. It ranks #8 of 428 Food Items brands in Sweden and holds a 4.7 Trustpilot rating over 3,257 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 29 peers: Food Items brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mylla is a Swedish online marketplace that connects consumers directly with farmers and food producers, offering locally sourced seasonal food with home delivery throughout Sweden.
01 · Traffic
How much traffic Mylla gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mylla drew an estimated 61.7k visits in September 2026, down 1% on the month before and down 25% over three months.
- Worldwide#141,982of 4.5m sites · Top 5%
- In Sweden#1,057of 27.3k sites · Top 5%
- Food Items, worldwide#3,925of 260,714 brands · Top 5%
- Food Items, Sweden#8of 428 brands · Top 5%
61.7k
estimated visits in September
1 mo ▼ −1.0%4 mo ▼ −24.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mylla.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mylla holds 4.7 out of 5 on Trustpilot over 3,257 reviews, 1,126 of them in the last twelve months: 81% of customers give five stars and 2% one star. That volume places Mylla in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Fresh Food Market Meal Delivery Box Lunch Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mylla sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mylla's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mylla in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Mylla is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mylla runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text).
Från bonden. Hemlevererat!Mylla8 Oct 2026video
Gräslök EKOMylla7 Oct 2026image
MyllaMylla6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Mylla Matmarknad ABverified
Image ad19 Oct 2026Mylla Matmarknad ABverified
Text ad6 Oct 2026Mylla Matmarknad ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mylla.
The creators who tag @mylla.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mylla.se on Instagram, led by Kitchen Fit (16k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKitchen Fit@kitchenfitwebshop · 🇸🇪 SE | Food cooking nutrition Creator | 16k | 0.4% | 2 | Tagged @mylla.se |
06 · Competitors according to Gravity
Who Mylla competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mylla among Food Items brands in Sweden. The closest is Foodmandu, then locavor, secret-kitchen.ru, Scuk.cz, greengj.com, Ibericomio.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Foodmandufoodmandu.com | |||||||
| locavorlocavor.fr | |||||||
| secret-kitchen.rusecret-kitchen.ru | |||||||
| Scuk.czscuk.cz | |||||||
| greengj.comgreengj.com | |||||||
| Ibericomioibericomio.es |
07 · Company
The company behind Mylla.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mylla is a company based in Sweden, founded in 2021 according to LinkedIn. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2021, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mylla.se · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mylla
What people ask Google about Mylla.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mylla a legit company?
According to Gravity by Benchr, Mylla is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 24,616 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mylla reviews: is it worth it?
Customers rate Mylla 4.7 out of 5 on Trustpilot over 3,257 reviews, 1,126 of them in the last twelve months: 81% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mylla sell?
Mylla is a Swedish online marketplace that connects consumers directly with farmers and food producers, offering locally sourced seasonal food with home delivery throughout Sweden. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Mylla promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mylla advertises on Facebook and Instagram and on Google, where its offers often run. Check mylla.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mylla?
Mylla sells on its own website, mylla.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mylla?
Gravity by Benchr records a company based in Sweden, founded in 2021 according to LinkedIn, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mylla growing?
Not at the moment. Gravity by Benchr estimates about 61,700 visits to mylla.se in September 2026, down 1% in a month and down 25% over three months. Mylla ranks #8 of 428 Food Items brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mylla use?
Gravity by Benchr identifies mylla.se as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mylla's ad budget?
Gravity by Benchr does not publish a spend figure for Mylla on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Sweden?
Among Food Items brands in Sweden in the Gravity by Benchr index, Mylla ranks #8 of 428 by estimated traffic. Its closest competitors on the same market are Foodmandu, locavor, secret-kitchen.ru, Scuk.cz and greengj.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mylla.