Brand page · Clothing · Australia
MY MUM MADE IT: 188K visits a month, 13 active Meta ads, Gravity score 533.
MY MUM MADE IT — We create clothing with creative independence, intentional design, and sustainable materials. A contemporary fashion label creating collectible pieces with thoughtful craftsmanship and nostalgic storytelling. Shop dresses, tops, and accessories at My Mum Made It. In September 2026 mymum-madeit.com drew an estimated 188K visits, up 26% on the month before. It ranks #814 of 97,158 Clothing brands in Australia and holds a 1.9 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
We create clothing with creative independence, intentional design, and sustainable materials. A contemporary fashion label creating collectible pieces with thoughtful craftsmanship and nostalgic storytelling. Shop dresses, tops, and accessories at My Mum Made It.
01 · Traffic
How much traffic MY MUM MADE IT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MY MUM MADE IT drew an estimated 188K visits in September 2026, up 26% on the month before and down 4% over three months.
- Worldwide#55,271of 4.5M sites · Top 5%
- In United States#18,167of 1.2M sites · Top 5%
- Clothing, worldwide#5,078of 459,295 brands · Top 5%
- Clothing, United States#814of 97,158 brands · Top 1%
188K
estimated visits in September
1 mo ▲ +25.5%4 mo ▼ −3.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MY MUM MADE IT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MY MUM MADE IT holds 1.9 out of 5 on Trustpilot over 13 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 85% one star.
Clothing Store Women's Clothing Store Fashion Accessories Store Streetwear Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MY MUM MADE IT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MY MUM MADE IT sells on Shopify, 97% of its catalogue in stock. The best seller is MMMI Shipping Protection, at A$3.00–A$143,722.00, followed by Puffer Tote Bag - Pink and Puffer Tote Bag - Cream.
#1MMMI Shipping ProtectionMY MUM MADE ITA$3.00–A$143,722.00In stock
#2Puffer Tote Bag - PinkMY MUM MADE ITA$169.00In stock
#3Puffer Tote Bag - CreamMY MUM MADE ITA$169.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MY MUM MADE IT in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 28% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$155.52
- Currency
- AUD
04 · Ads
What MY MUM MADE IT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MY MUM MADE IT runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2026 (text).
Shoes: Rosette Pocket Boots - Saddle - My mum made itMy Mum Made It28 Sept 2026image
almost somewhere ˖᯽ ݁˖༺·My Mum Made It26 Sept 2026image
Our Favourites ⋆ ˚❆My Mum Made It23 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad4 Sept 2026Click Tech Limitedverified
Text ad4 Sept 2026YU SUverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MY MUM MADE IT.
The creators who tag @mymum_madeit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mymum_madeit on Instagram, led by @peacecrusade (72.9K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ppeacecrusade@peacecrusade · 🇫🇷 FR | Fashion style luxury Creator | 72.9K | 1.0% | 5 | Tagged @mymum_madeit |
06 · Competitors according to Gravity
Who MY MUM MADE IT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MY MUM MADE IT among Clothing brands in Australia. The closest is Tara Jarmon, then Petite Mendigote, Marilyn Boutique, axesfemme.com, Shop the Mint, ROWIE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tara Jarmontarajarmon.com | |||||||
| Petite Mendigotepetitemendigote.com | |||||||
| Marilyn Boutiquemarilynboutique.gr | |||||||
| axesfemme.comaxesfemme.com | |||||||
| Shop the Mintshopthemint.com | |||||||
| ROWIErowiethelabel.com |
07 · Company
The company behind MY MUM MADE IT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MY MUM MADE IT is a company based in Chermside, Australia, founded in 2015 according to LinkedIn, on a domain registered in May 2017. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Chermside
- Founded
- 2015, per LinkedIn
- Domain registered
- 17 May 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mymum-madeit.com · Shopify · USD
- Catalogue
- 86 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MY MUM MADE IT
What people ask Google about MY MUM MADE IT.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MY MUM MADE IT a legit company?
According to Gravity by Benchr, MY MUM MADE IT is a brand based in Chermside, Australia: its website has existed since May 2017, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 505,715 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MY MUM MADE IT reviews
Customers rate MY MUM MADE IT 1.9 out of 5 on Trustpilot over 13 reviews, 5 of them in the last twelve months: 0% give five stars, 85% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MY MUM MADE IT known for?
We create clothing with creative independence, intentional design, and sustainable materials. A contemporary fashion label creating collectible pieces with thoughtful craftsmanship and nostalgic storytelling. Shop dresses, tops, and accessories at My Mum Made It. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MY MUM MADE IT prices: how much is it?
MY MUM MADE IT's best seller, MMMI Shipping Protection, sells from A$3.00 to A$143,722.00 on mymum-madeit.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check mymum-madeit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MY MUM MADE IT have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MY MUM MADE IT advertises on Facebook and Instagram and on Google, where its offers often run. Check mymum-madeit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MY MUM MADE IT?
MY MUM MADE IT sells on its own website, mymum-madeit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MY MUM MADE IT?
Gravity by Benchr records a company based in Chermside, Australia, founded in 2015 according to LinkedIn, on a domain registered in 2017, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MY MUM MADE IT doing well?
Not at the moment. Gravity by Benchr estimates about 187,800 visits to mymum-madeit.com in September 2026, up 26% in a month and down 4% over three months. MY MUM MADE IT ranks #814 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MY MUM MADE IT use?
Gravity by Benchr identifies mymum-madeit.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MY MUM MADE IT spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MY MUM MADE IT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, MY MUM MADE IT ranks #814 of 97,158 by estimated traffic. Its closest competitors on the same market are Tara Jarmon, Petite Mendigote, Marilyn Boutique, axesfemme.com, Shop the Mint. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MY MUM MADE IT.