Brand page · Clothing · United States
Shop the Mint: 220K visits a month, 539 active Meta ads, Gravity score 598.
Shop the Mint — Shop the Mint is an online boutique that sells women's clothing, including trendy tops, dresses, shoes, and accessories. The brand also offers a nursing collection called Sweet Moments and a separate line for girls aged 7-14. In September 2026 shopthemint.com drew an estimated 220K visits, down 41% on the month before. It ranks #665 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shop the Mint is an online boutique that sells women's clothing, including trendy tops, dresses, shoes, and accessories. The brand also offers a nursing collection called Sweet Moments and a separate line for girls aged 7-14.
01 · Traffic
How much traffic Shop the Mint gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shop the Mint drew an estimated 220K visits in September 2026, down 41% on the month before and down 24% over three months.
- Worldwide#31,405of 4.5M sites · Top 1%
- In United States#10,186of 1.2M sites · Top 1%
- Clothing, worldwide#4,346of 459,295 brands · Top 1%
- Clothing, United States#665of 97,158 brands · Top 1%
220K
estimated visits in September
1 mo ▼ −41.1%4 mo ▼ −23.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shop the Mint.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shop the Mint holds 3.5 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Women's Clothing Store Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shop the Mint sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Shop the Mint's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Shop the Mint in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Shop the Mint is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shop the Mint runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since January 2024 (image, text, video).
Holiday Collection Is Here ❤️The Mint Julep Boutique14 Oct 2026image
Some things just belong to Christmas. 🎄❤️ Classic navy plaid, a feminine silhouette, and the kind of timeless style you’ll want to wear yearThe Mint Julep Boutique14 Oct 2026image
Made for the Main Event 🥂The Mint Julep Boutique14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Mint Julep Boutique LLCverified
Text ad20 Oct 2026Mint Julep Boutique LLCverified
Text ad20 Oct 2026Mint Julep Boutique LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shop the Mint.
The creators who tag @shopthemint on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shopthemint on Instagram, led by Sara Meier Weiss (80.2K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSara Meier Weiss@sarameierr · 🇺🇸 US | Fashion style luxury Creator | 80.2K | 1.3% | 1 | Tagged @shopthemint |
06 · Competitors according to Gravity
Who Shop the Mint competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shop the Mint among Clothing brands in United States. The closest is Mint Velvet, then francesca’s, MY MUM MADE IT, accessfashion.eu, Beginning Boutique, thestorewoerden.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mint Velvetmintvelvet.com | |||||||
| francesca’sfrancescas.com | |||||||
| MY MUM MADE ITmymum-madeit.com | |||||||
| accessfashion.euaccessfashion.eu | |||||||
| Beginning Boutiquebeginningboutique.com.au | |||||||
| thestorewoerdenthestorewoerden.nl |
07 · Company
The company behind Shop the Mint.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shop the Mint is a company based in Opelika, United States, founded in 2012 according to LinkedIn, on a domain registered in February 2011. It employs about 54 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Opelika
- Founded
- 2012, per LinkedIn
- Domain registered
- 3 Feb 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 54 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopthemint.com · Shopify · USD
- Catalogue
- 4,605 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shop the Mint
What people ask Google about Shop the Mint.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shop the Mint legit or a scam?
According to Gravity by Benchr, Shop the Mint is a brand based in Opelika, United States: its website has existed since February 2011, it sells on a Shopify store, it employs 54 people on LinkedIn, it has 563,695 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Shop the Mint known for?
Shop the Mint is an online boutique that sells women's clothing, including trendy tops, dresses, shoes, and accessories. The brand also offers a nursing collection called Sweet Moments and a separate line for girls aged 7-14. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Shop the Mint discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shop the Mint advertises on Facebook and Instagram and on Google, where its offers often run. Check shopthemint.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Shop the Mint?
Shop the Mint sells on its own website, shopthemint.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Shop the Mint?
Gravity by Benchr records a company based in Opelika, United States, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Shop the Mint doing well?
Not at the moment. Gravity by Benchr estimates about 220,300 visits to shopthemint.com in September 2026, down 41% in a month and down 24% over three months. Shop the Mint ranks #665 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shop the Mint use?
Gravity by Benchr identifies shopthemint.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Shop the Mint spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Shop the Mint on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Shop the Mint ranks #665 of 97,158 by estimated traffic. Its closest competitors on the same market are Mint Velvet, francesca’s, MY MUM MADE IT, accessfashion.eu, Beginning Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shop the Mint.