Brand page · Clothing · United Kingdom

OddBalls Top 1% worldwide Top 1% in United Kingdom Top 1% in Clothing Top 1% in Clothing in United Kingdom
myoddballs.com·🇬🇧 North Shields, United Kingdom· Shopify·Since 2013

OddBalls: 671K visits a month, 643 active Meta ads, Gravity score 676.

OddBalls — OddBalls is an underwear brand that sells men's boxer shorts, socks, and pyjamas in bold designs. The company offers subscription services and donates to charities. In September 2026 myoddballs.com drew an estimated 671K visits, up 4% on the month before. It ranks #63 of 19,668 Clothing brands in United Kingdom and holds a 4.8 Trustpilot rating over 62,735 reviews.

myoddballs.com@myoddballs 154KYouTube 385FacebookLinkedIn 5.3KTrustpilot 4.8Meta Ad Library 643

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
671K
+4% vs. August 2026
Instagram followers
154K
5,586 posts · @myoddballs
Trustpilot
4.8
62,735 reviews · 11,536 in 12 months
Meta ads
643
active · on Google since 2023
Products
96%
in stock · 1,639 collections
Rank in United Kingdom
#63
of 19,668 in Clothing
LinkedIn
5.3K
followers · 65 employees
Earned media value
€13.0k
per month, Instagram

Gravity score

676/ 1000 · 10 of 10 indicators rated
Brand Power524
Momentum854
Performance650

Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

OddBalls is an underwear brand that sells men's boxer shorts, socks, and pyjamas in bold designs. The company offers subscription services and donates to charities.

01 · Traffic

How much traffic OddBalls gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

OddBalls drew an estimated 671K visits in September 2026, up 4% on the month before and up 39% over three months.

  • Worldwide#19,698of 4.5M sites · Top 1%
  • In United Kingdom#832of 192K sites · Top 1%
  • Clothing, worldwide#1,581of 459,295 brands · Top 1%
  • Clothing, United Kingdom#63of 19,668 brands · Top 1%
Monthly visitssource Sept 2026

671K

estimated visits in September

1 mo ▲ +4.4%4 mo ▲ +38.9%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about OddBalls.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

OddBalls holds 4.8 out of 5 on Trustpilot over 62,735 reviews, 11,536 of them in the last twelve months: 88% of customers give five stars and 2% one star. That volume places OddBalls in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, OddBalls scores 4.6 over 114 reviews.

Trustpilotclaimed page · read 20 Oct 2026
4.8TrustScore · 62,735 reviews · 11,536 in 12 months
Top 1% review volumeTop 5% rating quality
5 ★88%
4 ★5%
3 ★2%
2 ★1%
1 ★2%

Activewear Store Underwear Store Clothing Supplier Sportwear Manufacturer

Google reviewsread 20 Oct 2026
4.6114 reviews on the Google business profile
5 ★79%
4 ★9%
3 ★5%
2 ★2%
1 ★5%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What OddBalls sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

OddBalls sells on Shopify, 96% of its catalogue in stock. The best seller is Men's Patterned Cotton Boxer Shorts Subscription - Monthly Underwear (Free Socks + Free Delivery!), at £12.00, followed by Men's Patterned Bamboo Boxer Shorts Subscription - Monthly Underwear (Free Socks + Free Delivery!) and Fat Cow - Mens Cotton Boxer Shorts.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Lingerie21%
Men's Undergarments12%
Gift Cards0%
Apparel & Accessories0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing98%
Clothing Accessories1%
Gift Cards0%
Bundles0%
Pet Supplies0%

The dominant category places OddBalls in its comparison group.

Prices and ratingsstore data
Average rating
4.91 / 5
Rated products
65% of the catalogue
In stock
96%
Upper price quartile
US$27.80
Currency
GBP

05 · Influencers

Who talks about OddBalls.

The creators who tag @myoddballs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @myoddballs on Instagram, led by Ellie Stennett (35.3K followers, 6.8% engagement).

Influencersaccounts tagging @myoddballs · Instagram
AccountProfileFollowersEngagementTagsRelationship
EEllie Stennett@ellierhianstennett · 🇬🇧 GBFashion style luxury Creator35.3K6.8%7Tagged @myoddballs
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who OddBalls competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for OddBalls among Clothing brands in United Kingdom. The closest is ON THAT ASS, then Top Underwear, Boxhero, SNOCKS, BOXR, Le Slip Français.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ON THAT ASSonthatass.com
Top Underweartopwear.com
Boxheroboxhero-us.com
SNOCKSsnocks.com
BOXRboxrstore.com
Le Slip Françaisleslipfrancais.fr
Competitors Gravity finds for OddBalls. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare OddBalls with ON THAT ASS

07 · Company

The company behind OddBalls.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

OddBalls is a company based in North Shields, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in December 2013. It employs about 65 people, is listed at private_equity stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · North Shields
Founded
2014, per LinkedIn
Domain registered
31 Dec 2013
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
65 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Private equity · last deal: private equity
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
myoddballs.com · Shopify · GBP
Catalogue
1,639 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about OddBalls

What people ask Google about OddBalls.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is OddBalls legit or a scam?

According to Gravity by Benchr, OddBalls is a brand based in North Shields, United Kingdom: its website has existed since December 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 65 people on LinkedIn, it has 154,118 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

OddBalls reviews: is it worth it?

Customers rate OddBalls 4.8 out of 5 on Trustpilot over 62,735 reviews, 11,536 of them in the last twelve months: 88% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, OddBalls scores 4.6 over 114 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is OddBalls known for?

OddBalls is an underwear brand that sells men's boxer shorts, socks, and pyjamas in bold designs. The company offers subscription services and donates to charities. Gravity by Benchr classifies it under Clothing, with Lingerie making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is OddBalls expensive?

OddBalls' best seller, Men's Patterned Cotton Boxer Shorts Subscription - Monthly Underwear (Free Socks + Free Delivery!), sells £12.00 on myoddballs.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check myoddballs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

OddBalls promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: OddBalls advertises on Facebook and Instagram and on Google, where its offers often run. Check myoddballs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy OddBalls?

OddBalls sells on its own website, myoddballs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind OddBalls?

Gravity by Benchr records a company based in North Shields, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 65 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is OddBalls growing?

Yes. Gravity by Benchr estimates about 671,100 visits to myoddballs.com in September 2026, up 4% in a month and up 39% over three months. OddBalls ranks #63 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does OddBalls use?

Gravity by Benchr identifies myoddballs.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does OddBalls spend on Meta ads?

Gravity by Benchr does not publish a spend figure for OddBalls on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United Kingdom?

Among Clothing brands in United Kingdom in the Gravity by Benchr index, OddBalls ranks #63 of 19,668 by estimated traffic. Its closest competitors on the same market are ON THAT ASS, Top Underwear, Boxhero, SNOCKS, BOXR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OddBalls.