Brand page · Clothing
ON THAT ASS: 2.5m visits a month, 699 active Meta ads.
ON THAT ASS — ON THAT ASS is a tech & data driven subscription model for men's and women's underwear that delivers a new design every month to members across 18 countries in Europe. In September 2026 onthatass.com drew an estimated 2.5m visits, up 5% on the month before. It ranks #13 of 19,668 Clothing brands and holds a 3.1 Trustpilot rating over 82,630 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
ON THAT ASS is a tech & data driven subscription model for men's and women's underwear that delivers a new design every month to members across 18 countries in Europe.
01 · Traffic
How much traffic ON THAT ASS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ON THAT ASS drew an estimated 2.5m visits in September 2026, up 5% on the month before and up 24% over three months.
- Worldwide#6,982of 4.5m sites · Top 1%
- In United Kingdom#249of 192k sites · Top 1%
- Clothing, worldwide#478of 459,295 brands · Top 1%
- Clothing, United Kingdom#13of 19,668 brands · Top 1%
2.5m
estimated visits in September
1 mo ▲ +5.5%4 mo ▲ +24.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ON THAT ASS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ON THAT ASS holds 3.1 out of 5 on Trustpilot over 82,630 reviews, 12,135 of them in the last twelve months: 61% of customers give five stars and 24% one star. That volume places ON THAT ASS in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ON THAT ASS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ON THAT ASS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ON THAT ASS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ON THAT ASS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ON THAT ASS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Essayez maintenant!ON THAT ASS12 Oct 2026video
Prova ora!ON THAT ASS12 Oct 2026video
Riattiva subito!ON THAT ASS12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ON THAT ASS INTERNATIONAL B.V.verified
Text ad20 Oct 2026ON THAT ASS INTERNATIONAL B.V.verified
Text ad20 Oct 2026ON THAT ASS International BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ON THAT ASS.
The creators who tag @onthatass_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who ON THAT ASS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ON THAT ASS among Clothing brands. The closest is Splendies, then Stripe & Stare, EBY, OddBalls, MeUndies, intimissimi.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Splendiessplendies.com | |||||||
| Stripe & Starestripeandstare.com | |||||||
| EBYeby.co | |||||||
| OddBallsmyoddballs.com | |||||||
| MeUndiesmeundies.com | |||||||
| intimissimi.comintimissimi.com |
07 · Company
The company behind ON THAT ASS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ON THAT ASS is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in October 2014. It employs about 83 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2015, per LinkedIn
- Domain registered
- 9 Oct 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 83 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- onthatass.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ON THAT ASS
What people ask Google about ON THAT ASS.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ON THAT ASS legit?
According to Gravity by Benchr, ON THAT ASS is a brand: its website has existed since October 2014, its Trustpilot profile is claimed by the brand, it employs 83 people on LinkedIn, it has 412,255 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ON THAT ASS reviews
Customers rate ON THAT ASS 3.1 out of 5 on Trustpilot over 82,630 reviews, 12,135 of them in the last twelve months: 61% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ON THAT ASS sell?
ON THAT ASS is a tech & data driven subscription model for men's and women's underwear that delivers a new design every month to members across 18 countries in Europe. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does ON THAT ASS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ON THAT ASS advertises on Facebook and Instagram and on Google, where its offers often run. Check onthatass.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ON THAT ASS?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 83 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ON THAT ASS growing?
Yes. Gravity by Benchr estimates about 2,464,900 visits to onthatass.com in September 2026, up 5% in a month and up 24% over three months. ON THAT ASS ranks #13 of 19,668 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ON THAT ASS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ON THAT ASS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, ON THAT ASS ranks #13 of 19,668 by estimated traffic. Its closest competitors on the same market are Splendies, Stripe & Stare, EBY, OddBalls and MeUndies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ON THAT ASS.