Brand page · Clothing · Sweden
Myrorna traffic, ads & competitors 62.8k visits a month, 47 active Meta ads, Gravity score 504.
Myrorna — Myrorna is a Swedish second hand retailer with over 30 stores and an online webshop, selling used goods and auctions. The company donates its economic surplus to The Salvation Army's work for people in vulnerable situations in Sweden. In September 2026 myrorna.se drew an estimated 62.8k visits, down 36% on the month before. It ranks #77 of 1,542 Clothing brands in Sweden and holds a 1.7 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Myrorna is a Swedish second hand retailer with over 30 stores and an online webshop, selling used goods and auctions. The company donates its economic surplus to The Salvation Army's work for people in vulnerable situations in Sweden.
01 · Traffic
Myrorna website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Myrorna drew an estimated 62.8k visits in September 2026, down 36% on the month before and down 33% over three months.
- Worldwide#140,025of 4.5m sites · Top 5%
- In Sweden#1,041of 27.3k sites · Top 5%
- Clothing, worldwide#13,540of 459,295 brands · Top 5%
- Clothing, Sweden#77of 1,542 brands · Top 5%
62.8k
estimated visits in September
1 mo ▼ −36.3%4 mo ▼ −33.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Myrorna reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Myrorna holds 1.7 out of 5 on Trustpilot over 22 reviews, 11 of them in the last twelve months: 9% of customers give five stars and 77% one star. That volume places Myrorna in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Thrift Store Used Clothing Store Online Marketplace Women's Clothing Store Children's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Myrorna best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Myrorna's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Myrorna in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Myrorna ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Myrorna runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (text).
MyrornaMyrorna7 Oct 2026image
myrorna.sodertaljeMyrorna6 Oct 2026image
Webbshop | MyrornaMyrorna5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Frälsningsarménverified
Text ad19 Oct 2026FRÄLSNINGSARMÉNverified
Text ad19 Oct 2026FRÄLSNINGSARMÉNverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Myrorna influencers
The creators who tag @myrorna on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Myrorna competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Myrorna among Clothing brands in Sweden. The closest is 古着屋 ｜ mushroom(マッシュルーム) ヴィンテージクロージングストア, then AirRobe, Repassa, seconom24.ru, percentil.com, Closeando.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 古着屋 ｜ mushroom(マッシュルーム) ヴィンテージクロージングストアvintage-mushroom.net | |||||||
| AirRobeairrobe.com | |||||||
| Repassarepassa.com.br | |||||||
| seconom24.ruseconom24.ru | |||||||
| percentil.compercentil.com | |||||||
| Closeandocloseando.com |
07 · Company
Who is behind Myrorna?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Myrorna is a company based in Sweden, founded in 1896 according to LinkedIn. It employs about 323 people.
- Entity country
- 🇸🇪 Sweden
- Founded
- 1896, per LinkedIn
- Employees
- 323 on LinkedIn
- Own store
- myrorna.se · Wordpress
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Myrorna
What people ask Google about Myrorna.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Myrorna legit?
According to Gravity by Benchr, Myrorna is a brand based in Sweden: it sells on a Wordpress store, it employs 323 people on LinkedIn, it has 25,264 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Myrorna?
Customers rate Myrorna 1.7 out of 5 on Trustpilot over 22 reviews, 11 of them in the last twelve months: 9% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Myrorna?
Myrorna is a Swedish second hand retailer with over 30 stores and an online webshop, selling used goods and auctions. The company donates its economic surplus to The Salvation Army's work for people in vulnerable situations in Sweden. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Myrorna promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Myrorna advertises on Facebook and Instagram and on Google, where its offers often run. Check myrorna.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Myrorna?
Myrorna sells on its own website, myrorna.se, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Myrorna?
Gravity by Benchr records a company based in Sweden, founded in 1896 according to LinkedIn, with 323 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Myrorna growing?
Not at the moment. Gravity by Benchr estimates about 62,800 visits to myrorna.se in September 2026, down 36% in a month and down 33% over three months. Myrorna ranks #77 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Myrorna use?
Gravity by Benchr identifies myrorna.se as a Wordpress store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Myrorna's ad budget?
Gravity by Benchr does not publish a spend figure for Myrorna on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Myrorna ranks #77 of 1,542 by estimated traffic. Its closest competitors on the same market are 古着屋 ｜ mushroom(マッシュルーム) ヴィンテージクロージングストア, AirRobe, Repassa, seconom24.ru and percentil.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Myrorna.